Idioma: Inglés
Publicado por Emerald Publishing Limited, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
EUR 105,57
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Idioma: Inglés
Publicado por Emerald Publishing Limited, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 129,54
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Emerald Publishing Limited, GB, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 131,92
Cantidad disponible: 1 disponibles
Añadir al carritoHardback. Condición: New. This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics - field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the government's role in shaping China's domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships.
Idioma: Inglés
Publicado por Emerald Publishing Limited, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 119,82
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Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Emerald Publishing Limited, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 123,17
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Añadir al carritoCondición: New. In.
Idioma: Inglés
Publicado por Emerald Publishing Limited, GB, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
EUR 162,54
Cantidad disponible: Más de 20 disponibles
Añadir al carritoHardback. Condición: New. This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics - field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the government's role in shaping China's domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships.
Idioma: Inglés
Publicado por Emerald Publishing Limited, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 166,14
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Mispah books, Redhill, SURRE, Reino Unido
EUR 156,66
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Añadir al carritoHardcover. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Idioma: Inglés
Publicado por Emerald Publishing Limited, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 188,65
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Emerald Publishing Limited, GB, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: Rarewaves.com UK, London, Reino Unido
EUR 119,83
Cantidad disponible: 1 disponibles
Añadir al carritoHardback. Condición: New. This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics - field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the government's role in shaping China's domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships.
Idioma: Inglés
Publicado por Emerald Publishing Limited, GB, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
EUR 164,78
Cantidad disponible: Más de 20 disponibles
Añadir al carritoHardback. Condición: New. This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics - field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the government's role in shaping China's domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 223,86
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Brand New. 230 pages. 9.10x5.90x0.80 inches. In Stock.
Idioma: Inglés
Publicado por Emerald Group Publishing Limited, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 125,16
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Añadir al carritoHRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Idioma: Inglés
Publicado por Emerald Publishing Limited, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 146,11
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Añadir al carritoHardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Idioma: Inglés
Publicado por Emerald Group Publishing Limited, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: moluna, Greven, Alemania
EUR 175,37
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Añadir al carritoCondición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on.
Idioma: Inglés
Publicado por Emerald Group Publishing Limited, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 248,85
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. Print on Demand pp. 178.
Idioma: Inglés
Publicado por Emerald Group Publishing Limited, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: preigu, Osnabrück, Alemania
EUR 181,80
Cantidad disponible: 5 disponibles
Añadir al carritoBuch. Condición: Neu. Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites | Arch G. Woodside | Buch | Einband - fest (Hardcover) | Englisch | 2010 | Emerald Group Publishing Limited | EAN 9781849509008 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Idioma: Inglés
Publicado por Emerald Group Publishing Limited, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: Majestic Books, Hounslow, Reino Unido
EUR 259,51
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. Print on Demand pp. 178 52:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Laminate on White w/Gloss Lam.
Idioma: Inglés
Publicado por Emerald Group Publishing Limited, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 258,07
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. PRINT ON DEMAND pp. 178.
Idioma: Inglés
Publicado por Emerald Group Publishing Limited, 2010
ISBN 10: 184950900X ISBN 13: 9781849509008
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 235,80
Cantidad disponible: 1 disponibles
Añadir al carritoBuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.