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ISBN 10: 1835494196 ISBN 13: 9781835494196
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Publicado por Emerald Publishing Limited, 2025
ISBN 10: 1835494196 ISBN 13: 9781835494196
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Idioma: Inglés
Publicado por Emerald Publishing Limited, 2025
ISBN 10: 1835494196 ISBN 13: 9781835494196
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Publicado por Emerald Publishing Limited, 2025
ISBN 10: 1835494196 ISBN 13: 9781835494196
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Publicado por Emerald Publishing Limited, 2025
ISBN 10: 1835494196 ISBN 13: 9781835494196
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ISBN 10: 1835494196 ISBN 13: 9781835494196
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ISBN 10: 1835494196 ISBN 13: 9781835494196
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ISBN 10: 1835494196 ISBN 13: 9781835494196
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Añadir al carritoHardback. Condición: New. In the fast-paced world of digitalization, understanding customers has never been more critical-or more challenging. Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization takes readers on a journey through the latest advancements in AI, data management, and digital channels that are reshaping the landscape of customer engagement and business strategy.This book explores the transformative power of Artificial Intelligence in enhancing customer experiences, from biometric analysis and Artificial Neural Networks (ANNs) to the ethical implications of AI in marketing. Uncover the dynamic relationship between markets and mobile applications, the role of experience orientation in service industries, and the promise of frictionless shopping in the digital age.With a special focus on centralized knowledge management in healthcare, the Internet of Things (IoT), and the growing importance of natural language processing in marketing intelligence, this comprehensive guide also delves into the ethical concerns surrounding AI adoption, as exemplified by a case study on Google AI.Whether you're navigating the complexities of digital channels to boost brand visibility or leveraging AI to create value for your customers, Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization provides the insights and strategies needed to thrive in today's digital marketplace. Perfect for marketers, business leaders, and technologists, this book equips you with the tools to understand and engage with your customers in the most effective and ethical ways possible.
Idioma: Inglés
Publicado por Emerald Publishing Limited, 2025
ISBN 10: 1835494196 ISBN 13: 9781835494196
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Publicado por Emerald Publishing Limited, 2025
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Idioma: Inglés
Publicado por Emerald Publishing Limited, 2025
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Publicado por Emerald Publishing Limited, 2025
ISBN 10: 1835494196 ISBN 13: 9781835494196
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Añadir al carritoCondición: New. 2025. hardcover. . . . . . Books ship from the US and Ireland.
Idioma: Inglés
Publicado por Emerald Publishing Limited, 2025
ISBN 10: 1835494196 ISBN 13: 9781835494196
Librería: moluna, Greven, Alemania
EUR 101,49
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Idioma: Inglés
Publicado por Emerald Publishing Limited Mai 2025, 2025
ISBN 10: 1835494196 ISBN 13: 9781835494196
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 104,61
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Añadir al carritoBuch. Condición: Neu. Neuware - Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 161,36
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Añadir al carritoHardcover. Condición: Brand New. 268 pages. 9.02x5.99x9.02 inches. In Stock.
Idioma: Inglés
Publicado por Emerald Publishing Limited, 2025
ISBN 10: 1835494196 ISBN 13: 9781835494196
Librería: preigu, Osnabrück, Alemania
EUR 112,85
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Añadir al carritoBuch. Condición: Neu. Marketing Intelligence, Part A | Understanding Customers in the Era of Digitalization | Arabinda Bhandari (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2025 | Emerald Publishing Limited | EAN 9781835494196 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Idioma: Inglés
Publicado por Emerald Publishing Limited, GB, 2025
ISBN 10: 1835494196 ISBN 13: 9781835494196
Librería: Rarewaves.com UK, London, Reino Unido
EUR 114,47
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Añadir al carritoHardback. Condición: New. In the fast-paced world of digitalization, understanding customers has never been more critical-or more challenging. Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization takes readers on a journey through the latest advancements in AI, data management, and digital channels that are reshaping the landscape of customer engagement and business strategy.This book explores the transformative power of Artificial Intelligence in enhancing customer experiences, from biometric analysis and Artificial Neural Networks (ANNs) to the ethical implications of AI in marketing. Uncover the dynamic relationship between markets and mobile applications, the role of experience orientation in service industries, and the promise of frictionless shopping in the digital age.With a special focus on centralized knowledge management in healthcare, the Internet of Things (IoT), and the growing importance of natural language processing in marketing intelligence, this comprehensive guide also delves into the ethical concerns surrounding AI adoption, as exemplified by a case study on Google AI.Whether you're navigating the complexities of digital channels to boost brand visibility or leveraging AI to create value for your customers, Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization provides the insights and strategies needed to thrive in today's digital marketplace. Perfect for marketers, business leaders, and technologists, this book equips you with the tools to understand and engage with your customers in the most effective and ethical ways possible.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 112,29
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Añadir al carritoHardcover. Condición: Brand New. 268 pages. 9.02x5.99x9.02 inches. In Stock. This item is printed on demand.
Idioma: Inglés
Publicado por Emerald Publishing Limited, Bingley, 2025
ISBN 10: 1835494196 ISBN 13: 9781835494196
Librería: CitiRetail, Stevenage, Reino Unido
EUR 124,40
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: new. Hardcover. In the fast-paced world of digitalization, understanding customers has never been more criticalor more challenging. Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization takes readers on a journey through the latest advancements in AI, data management, and digital channels that are reshaping the landscape of customer engagement and business strategy.This book explores the transformative power of Artificial Intelligence in enhancing customer experiences, from biometric analysis and Artificial Neural Networks (ANNs) to the ethical implications of AI in marketing. Uncover the dynamic relationship between markets and mobile applications, the role of experience orientation in service industries, and the promise of frictionless shopping in the digital age.With a special focus on centralized knowledge management in healthcare, the Internet of Things (IoT), and the growing importance of natural language processing in marketing intelligence, this comprehensive guide also delves into the ethical concerns surrounding AI adoption, as exemplified by a case study on Google AI.Whether you're navigating the complexities of digital channels to boost brand visibility or leveraging AI to create value for your customers, Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization provides the insights and strategies needed to thrive in today's digital marketplace. Perfect for marketers, business leaders, and technologists, this book equips you with the tools to understand and engage with your customers in the most effective and ethical ways possible. Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.