Isbn: 9781733444651 - ramping your brand: how to ride the killer cpg growth curve (16 resultados)

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Hardback or Cased Book. Condición: New. Ramping Your Brand: How to Ride the Killer CPG Growth Curve. Book.

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Hardback. Condición: New. 2nd Updated and Expanded ed.

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Hardback. Condición: New. 2nd Updated and Expanded ed.

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Condición: As New. Unread book in perfect condition.

Hardback. Condición: New. 2nd Updated and Expanded ed.

Buch. Condición: Neu. Neuware - In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it.Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. Part 4. Accelerating to Scale: There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans, not experts in the ramping of premium CPG businesses. You need to learn how to deploy them.…

Hardback. Condición: New. 2nd Updated and Expanded ed.

Hardcover. Condición: new. Hardcover. In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it.Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. Part 4. Accelerating to Scale: There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans, not experts in the ramping of premium CPG businesses. You need to learn how to deploy them. Described as "The CPG Bible" by readers, Ramping Your Brand teaches you the hidden principles and KPIs that allow newcomers to achieve exponential growth in a notoriously competitive industry. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardcover. Condición: new. Hardcover. In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it.Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. Part 4. Accelerating to Scale: There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans, not experts in the ramping of premium CPG businesses. You need to learn how to deploy them. Described as "The CPG Bible" by readers, Ramping Your Brand teaches you the hidden principles and KPIs that allow newcomers to achieve exponential growth in a notoriously competitive industry. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Hardcover. Condición: new. Hardcover. In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it.Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. Part 4. Accelerating to Scale: There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans, not experts in the ramping of premium CPG businesses. You need to learn how to deploy them. Described as "The CPG Bible" by readers, Ramping Your Brand teaches you the hidden principles and KPIs that allow newcomers to achieve exponential growth in a notoriously competitive industry. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…