9781636515977 - emotion, adaptive decision making, and consumer behavior (legend in consumer behavior) de bettman, james r.; publishers, vibrant (6 resultados)
Idioma: Inglés
Editorial: Vibrant Publishers, 2025
Serie: Legend in Consumer Behavior, Libro 37 de 44. Libro 37 de 44 - Legend in Consumer Behavior
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Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
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EUR 99,51
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Condición: New.
Idioma: Inglés
Editorial: Vibrant Publishers, 2025
Serie: Legend in Consumer Behavior, Libro 37 de 44. Libro 37 de 44 - Legend in Consumer Behavior
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
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HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Idioma: Inglés
Editorial: Vibrant Publishers, 2025
Serie: Legend in Consumer Behavior, Libro 37 de 44. Libro 37 de 44 - Legend in Consumer Behavior
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Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
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EUR 101,09
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HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Idioma: Inglés
Editorial: Vibrant Publishers, 2025
Serie: Legend in Consumer Behavior, Libro 37 de 44. Libro 37 de 44 - Legend in Consumer Behavior
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Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail
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EUR 100,86
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Hardcover. Condición: new. Hardcover. In Emotion, Adaptive Decision Making, and Consumer Behavior, James R. Bettman offers a groundbreaking look at the interplay between emotion and decision strategies in shaping consumer actions. Moving beyond rational models, Bettman explores how feelings-both conscious and unconscious-impact…attention, memory, and the ultimate choices consumers make.This book highlights how emotions can trigger shifts in decision tactics, such as when stress leads to simpler, rule-based choices or when positive moods encourage more exploration. With evidence from psychology and consumer research, Bettman illustrates how emotional states interact with information environments and influence outcomes like brand loyalty, risk perception, and satisfaction.An essential addition to the Legend in Consumer Behavior series, this book is invaluable for anyone in marketing, user experience, or behavioral design who seeks to understand how emotion drives human behavior. Through rigorous research and real-world implications, Bettman provides deep insight into one of the most influential yet often overlooked factors in decision-making: emotion. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Idioma: Inglés
Editorial: Vibrant Publishers, 2025
Serie: Legend in Consumer Behavior, Libro 37 de 44. Libro 37 de 44 - Legend in Consumer Behavior
- Tapa dura
- Impresión bajo demanda
Librería: preigu, Osnabrück, Alemaniapreigu
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EUR 104,60
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Buch. Condición: Neu. Emotion, Adaptive Decision Making, And Consumer Behavior | James R. Bettman (u. a.) | Buch | Englisch | 2025 | Vibrant Publishers | EAN 9781636515977 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Idioma: Inglés
Editorial: Vibrant Publishers, 2025
Serie: Legend in Consumer Behavior, Libro 37 de 44. Libro 37 de 44 - Legend in Consumer Behavior
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 137,63
Envío por EUR 63,36Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In Emotion, Adaptive Decision Making, and Consumer Behavior, James R. Bettman offers a groundbreaking look at the interplay between emotion and decision strategies in shaping consumer actions. Moving beyond rational models, Bettman explores how… feelings-both conscious and unconscious-impact attention, memory, and the ultimate choices consumers make.This book highlights how emotions can trigger shifts in decision tactics, such as when stress leads to simpler, rule-based choices or when positive moods encourage more exploration. With evidence from psychology and consumer research, Bettman illustrates how emotional states interact with information environments and influence outcomes like brand loyalty, risk perception, and satisfaction.An essential addition to the Legend in Consumer Behavior series, this book is invaluable for anyone in marketing, user experience, or behavioral design who seeks to understand how emotion drives human behavior. Through rigorous research and real-world implications, Bettman provides deep insight into one of the most influential yet often overlooked factors in decision-making: emotion.
