Isbn: 9781636515816 - the fourth p: advertising and personal selling (legend in consumer behavior) (6 resultados)

Condición: New.

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Condición: new. Hardcover. The Fourth P: Advertising and Personal Selling by Jacob Jacoby explores the critical role that advertising and personal selling play in the marketing mix, alongside the traditional elements of product, price, and place. This book examines the evolution of advertising strategies and personal selling techniques that influence consumer decisions. Jacoby delves into how these two components interact with one another and shape consumer perceptions and behaviors. By combining theory with practical insights, Jacoby illustrates how advertising and personal selling create a cohesive approach to driving customer engagement and sales. The book also explores the psychological mechanisms behind consumer responses to advertising campaigns and personal selling efforts, offering valuable insights for marketers looking to refine their strategies. A vital read for professionals in marketing and sales, this book provides a deep understanding of the importance of communication in building brand loyalty and influencing purchasing decisions. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Fourth P: Advertising and Personal Selling by Jacob Jacoby explores the critical role that advertising and personal selling play in the marketing mix, alongside the traditional elements of product, price, and place. This book examines the evolution of advertising strategies and personal selling techniques that influence consumer decisions. Jacoby delves into how these two components interact with one another and shape consumer perceptions and behaviors. By combining theory with practical insights, Jacoby illustrates how advertising and personal selling create a cohesive approach to driving customer engagement and sales. The book also explores the psychological mechanisms behind consumer responses to advertising campaigns and personal selling efforts, offering valuable insights for marketers looking to refine their strategies. A vital read for professionals in marketing and sales, this book provides a deep understanding of the importance of communication in building brand loyalty and influencing purchasing decisions.…

Buch. Condición: Neu. The Fourth P | Advertising and Personal Selling | Jacob Jacoby (u. a.) | Buch | Englisch | 2025 | Vibrant Publishers | EAN 9781636515816 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.