ISBN: 9781620453728 - on message: how a compelling narrative will make your organization succeed (31 resultados)

Filtrar la búsqueda

  • Libros (31)

a

Intervalo de precios personalizado (EUR)

a

  • Idioma: Inglés

    Editorial: Turner (edition ), 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 4,99

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Idioma: Inglés

    Editorial: Turner, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 6,04

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: Turner, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 6,06

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: Turner Publishing Company, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 6,18

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 2 disponibles

    Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Idioma: Inglés

    Editorial: Turner Publishing Company, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 6,18

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Idioma: Inglés

    Editorial: Turner, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 6,74

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 2 disponibles

    Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Idioma: Inglés

    Editorial: Turner, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: HPB-Diamond, Dallas, TX, Estados Unidos de AmericaHPB-Diamond

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 3,67

    Envío por EUR 3,34 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Idioma: Inglés

    Editorial: Turner Publishing Company, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

    Vendedor de 4 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 8,58

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 2 disponibles

    Paperback. Condición: Good. In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a ?narrative.? But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed. On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication. Drawing on Zach Friend?s own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will: -Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative; -Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients; -Stop wasting time and energy gathering unnecessary facts and data that don?t advance their message; and -Get results faster by using narrative as a productive tool that will fuel success.…

  • Idioma: Inglés

    Editorial: Turner, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: Housing Works Online Bookstore, New York, NY, Estados Unidos de AmericaHousing Works Online Bookstore

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 6,10

    Envío por EUR 3,55 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good. Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Paperback.

  • Idioma: Inglés

    Editorial: Turner, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 13,59

    Envío por EUR 2,35 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Condición: New.

  • Idioma: Inglés

    Editorial: Turner, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: Lakeside Books, Benton Harbor, MI, Estados Unidos de AmericaLakeside Books

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 12,36

    Envío por EUR 3,56 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.

  • Idioma: Inglés

    Editorial: Turner, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: Lakeside Books, Benton Harbor, MI, Estados Unidos de AmericaLakeside Books

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 12,36

    Envío por EUR 3,56 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.

  • Idioma: Inglés

    Editorial: Turner Publishing Company 9/17/2013, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de AmericaBargainBookStores

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 16,70

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 5 disponibles

    Paperback or Softback. Condición: New. On Message: How a Compelling Narrative Will Make Your Organization Succeed. Book.

  • Idioma: Inglés

    Editorial: Turner Publishing Company, US, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de AmericaRarewaves USA

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 17,36

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Paperback. Condición: New. In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a "narrative." But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.Drawing on Zach Friend's own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;-Stop wasting time and energy gathering unnecessary facts and data that don't advance their message; and-Get results faster by using narrative as a productive tool that will fuel success.…

  • Idioma: Inglés

    Editorial: Turner, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Como Nuevo

    EUR 15,03

    Envío por EUR 2,35 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Condición: As New. Unread book in perfect condition.

  • Idioma: Inglés

    Editorial: Turner, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 18,37

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Condición: New.

  • Idioma: Inglés

    Editorial: Turner Publishing Company, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 19,45

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 15 disponibles

    PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

  • Idioma: Inglés

    Editorial: Turner Publishing Company, US, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 19,70

     Gastos de envío gratis 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Paperback. Condición: New. In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a "narrative." But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.Drawing on Zach Friend's own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;-Stop wasting time and energy gathering unnecessary facts and data that don't advance their message; and-Get results faster by using narrative as a productive tool that will fuel success.…

  • Idioma: Inglés

    Editorial: Turner Publishing Company, Paducah, KY, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 20,81

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: new. Paperback. In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a narrative. But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.Drawing on Zach Friends own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;-Stop wasting time and energy gathering unnecessary facts and data that dont advance their message; and-Get results faster by using narrative as a productive tool that will fuel success. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Idioma: Inglés

    Editorial: Turner, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 17,60

    Envío por EUR 4,92 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 15 disponibles

    PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

  • Idioma: Inglés

    Editorial: Turner, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 21,80

    Envío por EUR 11,09 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Condición: New. In English.

  • Idioma: Inglés

    Editorial: Turner Pub Co, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 21,34

    Envío por EUR 11,84 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 2 disponibles

    Paperback. Condición: Brand New. 230 pages. 8.80x5.90x0.70 inches. In Stock.

  • Idioma: Inglés

    Editorial: Turner, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 17,59

    Envío por EUR 17,75 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: New.

  • Idioma: Inglés

    Editorial: Turner, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Como Nuevo

    EUR 20,63

    Envío por EUR 17,75 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: As New. Unread book in perfect condition.

  • Idioma: Inglés

    Editorial: Turner Publishing Company, US, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: Rarewaves USA United, HEBRON, KY, Estados Unidos de AmericaRarewaves USA United

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 18,17

    Envío por EUR 44,59 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Paperback. Condición: New. In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a "narrative." But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.Drawing on Zach Friend's own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;-Stop wasting time and energy gathering unnecessary facts and data that don't advance their message; and-Get results faster by using narrative as a productive tool that will fuel success.…

  • Idioma: Inglés

    Editorial: Turner Publishing Company, Paducah, KY, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 33,06

    Envío por EUR 33,00 
    Se envía de Australia a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: new. Paperback. In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a narrative. But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.Drawing on Zach Friends own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;-Stop wasting time and energy gathering unnecessary facts and data that dont advance their message; and-Get results faster by using narrative as a productive tool that will fuel success. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

  • Idioma: Inglés

    Editorial: Turner, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: BennettBooksLtd, Los Angeles, CA, Estados Unidos de AmericaBennettBooksLtd

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 70,66

    Envío por EUR 6,20 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    paperback. Condición: New. In shrink wrap. Looks like an interesting title.

  • Idioma: Inglés

    Editorial: Turner 2013-09, 2013

    162045372X / 9781620453728

    • Tapa blanda
    • Impresión bajo demanda

    Librería: Chiron Media, Wallingford, Reino UnidoChiron Media

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 15,10

    Envío por EUR 5,91 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 20 disponibles

    PF. Condición: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

  • Idioma: Inglés

    Editorial: Turner Publishing Company, US, 2013

    162045372X / 9781620453728

    • Tapa blanda

    Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 17,90

    Envío por EUR 76,93 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Paperback. Condición: New. In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a "narrative." But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.Drawing on Zach Friend's own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;-Stop wasting time and energy gathering unnecessary facts and data that don't advance their message; and-Get results faster by using narrative as a productive tool that will fuel success.…

  • Idioma: Inglés

    Editorial: Turner, 2013

    162045372X / 9781620453728

    • Tapa blanda
    • Impresión bajo demanda

    Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 26,26

    Envío por EUR 35,00 
    Se envía de Alemania a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a "narrative." But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.Drawing on Zach Friend's own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;-Stop wasting time and energy gathering unnecessary facts and data that don't advance their message; and-Get results faster by using narrative as a productive tool that will fuel success.…