9781612347721 - selling war: a critical look at the military's pr machine de alvarez, steven j. (15 resultados)
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Librería: Daedalus Books, Portland, OR, Estados Unidos de AmericaDaedalus Books
Contactar con el vendedorVendedor de 4 estrellasMiembro de asociación: CBA
Condición: Usado - Muy bueno
EUR 11,10
Envío por EUR 5,58Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Near Fine. Near Fine. Hardcover in jacket. A bright, clean copy. ; 8vo ; 345 pages.
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Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de AmericaMidtown Scholar Bookstore
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 11,76
Envío por EUR 5,15Se envía dentro de Estados Unidos de AmericaCantidad disponible: 16 disponibles
Hardcover. Condición: Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized.
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Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de AmericaMidtown Scholar Bookstore
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 11,87
Envío por EUR 5,15Se envía dentro de Estados Unidos de AmericaCantidad disponible: 4 disponibles
Hardcover. Condición: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized.
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Librería: Daedalus Books, Portland, OR, Estados Unidos de AmericaDaedalus Books
Contactar con el vendedorVendedor de 4 estrellasMiembro de asociación: CBA
Condición: Usado - Muy bueno
EUR 11,89
Envío por EUR 5,58Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Near Fine. Near Fine. Hardcover in jacket. A bright, clean copy. ; 8vo ; 345 pages.
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 24,65
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: Lakeside Books, Benton Harbor, MI, Estados Unidos de AmericaLakeside Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 21,13
Envío por EUR 3,42Se envía dentro de Estados Unidos de AmericaCantidad disponible: 7 disponibles
Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.
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Librería: INDOO, Avenel, NJ, Estados Unidos de AmericaINDOO
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 24,94
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New. Brand New.
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Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 28,28
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 15 disponibles
Condición: New.
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 30,59
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: new. Hardcover. In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bushs famous PR stunt in which an aircraft carrier displayed the banner Mission Accomplished, th…e dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiencesthat is, the Western mediaby ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to Put an Iraqi face on everything. In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the militarys PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarezs candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq. Recounts how the US military lost the information war in Iraq by engaging the wrong audiences, ignoring Iraqi citizens and the wider Arab population, and playing mere lip service to the directive: put an Iraqi face on everything. Steven J. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 36,89
Envío por EUR 9,50Se envía de Irlanda a Estados Unidos de AmericaCantidad disponible: 15 disponibles
Condición: New. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences, that is, the Western media, ignoring Iraqi citizens and the wider Arab population, and playing mere lip service to the directive: "put an Iraqi face on everything." Num Pages: 384 pages, 13 photographs. BI…C Classification: HBW; JWJ. Category: (G) General (US: Trade). Dimension: 167 x 263 x 34. Weight in Grams: 752. . 2016. Hardcover. . . . .
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Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 44,47
Envío por EUR 9,01Se envía dentro de Estados Unidos de AmericaCantidad disponible: 15 disponibles
Condición: New. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences, that is, the Western media, ignoring Iraqi citizens and the wider Arab population, and playing mere lip service to the directive: "put an Iraqi face on everything." Num Pages: 384 pages, 13 photographs. BI…C Classification: HBW; JWJ. Category: (G) General (US: Trade). Dimension: 167 x 263 x 34. Weight in Grams: 752. . 2016. Hardcover. . . . . Books ship from the US and Ireland.
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 39,34
Envío por EUR 14,58Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Hardcover. Condición: Brand New. 384 pages. 9.27x6.44x1.30 inches. In Stock.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 40,00
Envío por EUR 30,50Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Buch. Condición: Neu. Neuware - In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner "Mission Accomplished," the d…ynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences-that is, the Western media-by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to "Put an Iraqi face on everything." In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.
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Librería: moluna, Greven, Alemaniamoluna
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 32,65
Envío por EUR 48,99Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Gebunden. Condición: New. Recounts how the US military lost the information war in Iraq by engaging the wrong audiences, ignoring Iraqi citizens and the wider Arab population, and playing mere lip service to the directive: put an Iraqi face on everything. Steven J. Alvarez couples.
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Librería: LiLi - La Liberté des Livres, CANEJAN, FranciaLiLi - La Liberté des Livres
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Excelente
EUR 23,49
Envío por EUR 65,00Se envía de Francia a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: fine. l'article peut presenter de tres legers signes d'usure. vendeur professionnel; envoi soigne en 24/48h.
