9781501523571 - agile marketing: implementing scrum in a marketing environment de kihlstrom, greg (17 resultados)
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Editorial: Mercury Learning And Information, De Gruyter Feb 2025 2025
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Taschenbuch. Condición: Neu. Neuware -Agile Marketing is a highly relevant and timely topic for the fast-moving world that today's marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Adopting Agile principles empowers marketing teams to be more adaptable, responsive, and e…ffective in their strategies and campaigns. This approach enables teams to iterate faster, test more efficiently, and optimize continuously, which is crucial in a digital environment where consumer preferences and market dynamics can change overnight. Additionally, Agile Marketing promotes cross-functional collaboration and transparency, allowing for a more cohesive understanding of marketing objectives and customer insights. By breaking down silos and encouraging flexibility, Agile Marketing equips organizations to better meet customer needs, leverage emerging trends, and drive meaningful innovation, thus enhancing competitiveness and achieving sustainable growth. Agile Marketing: Implementing Scrum in a Marketing Environment is intended to provide marketing leaders and other marketing professionals with the best practices for adopting Agile principles and approaches in their marketing organizations. This book gives marketers of all skill levels the knowledge and understanding to begin implementing Agile Marketing in their organization, or improve the current implementation of Agile Marketing using Scrum. FEATURES- An overview of Agile Principles and how they apply to marketing- An in-depth review of Scrum: its elements, roles, and practices- How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach- How to work with other Agile and non-Agile teams in an enterprise environment- The importance of continuous improvement in Agile Marketing- How to focus on business value when implementing Agile Marketing 326 pp. Englisch.
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Taschenbuch. Condición: Neu. Agile Marketing | Implementing Scrum in a Marketing Environment | Greg Kihlstrom | Taschenbuch | 327 S. | Englisch | 2025 | Mercury Learning and Information | EAN 9781501523571 | Verantwortliche Person für die EU: Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Str. 13, 10785 Berlin, productsafety…[at]degruyterbrill[dot]com | Anbieter: preigu.
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. With over 25 years working in marketing operations and technology, Greg Kihlstroem has led and coached teams to move towards Agile Marketing approaches, from Fortune 500 companies to smaller organizations. In addition… to writing several bestselling books on .
Idioma: Inglés
Editorial: Mercury Learning And Information, De Gruyter Feb 2025 2025
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Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Agile Marketing is a highly relevant and timely topic for the fast-moving world that today's marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Adopting Agile principles empowers… marketing teams to be more adaptable, responsive, and effective in their strategies and campaigns. This approach enables teams to iterate faster, test more efficiently, and optimize continuously, which is crucial in a digital environment where consumer preferences and market dynamics can change overnight. Additionally, Agile Marketing promotes cross-functional collaboration and transparency, allowing for a more cohesive understanding of marketing objectives and customer insights. By breaking down silos and encouraging flexibility, Agile Marketing equips organizations to better meet customer needs, leverage emerging trends, and drive meaningful innovation, thus enhancing competitiveness and achieving sustainable growth.¿Agile Marketing: Implementing Scrum in a Marketing Environment¿is intended to provide marketing leaders and other marketing professionals with the best practices for adopting Agile principles and approaches in their marketing organizations. This book gives marketers of all skill levels the knowledge and understanding to begin implementing Agile Marketing in their organization, or improve the current implementation of Agile Marketing using Scrum.FEATURES¿ An overview of Agile Principles and how they apply to marketing¿ An in-depth review of Scrum: its elements, roles, and practices¿ How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach¿ How to work with other Agile and non-Agile teams in an enterprise environment¿ The importance of continuous improvement in Agile Marketing¿ How to focus on business value when implementing Agile MarketingWalter de Gruyter, Genthiner Straße 13, 10785 Berlin 326 pp. Englisch.
Idioma: Inglés
Editorial: Mercury Learning And Information, De Gruyter 2025
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Agile Marketing is a highly relevant and timely topic for the fast-moving world that today's marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Adopting Agile principles empowers…marketing teams to be more adaptable, responsive, and effective in their strategies and campaigns. This approach enables teams to iterate faster, test more efficiently, and optimize continuously, which is crucial in a digital environment where consumer preferences and market dynamics can change overnight. Additionally, Agile Marketing promotes cross-functional collaboration and transparency, allowing for a more cohesive understanding of marketing objectives and customer insights. By breaking down silos and encouraging flexibility, Agile Marketing equips organizations to better meet customer needs, leverage emerging trends, and drive meaningful innovation, thus enhancing competitiveness and achieving sustainable growth. Agile Marketing: Implementing Scrum in a Marketing Environment is intended to provide marketing leaders and other marketing professionals with the best practices for adopting Agile principles and approaches in their marketing organizations. This book gives marketers of all skill levels the knowledge and understanding to begin implementing Agile Marketing in their organization, or improve the current implementation of Agile Marketing using Scrum. FEATURES- An overview of Agile Principles and how they apply to marketing- An in-depth review of Scrum: its elements, roles, and practices- How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach- How to work with other Agile and non-Agile teams in an enterprise environment- The importance of continuous improvement in Agile Marketing- How to focus on business value when implementing Agile Marketing.
