9781441916396 - customer satisfaction evaluation: methods for measuring and implementing service quality: 139 (international series in operations research & management science, 139) de grigoroudis (10 resultados)
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Editorial: Springer, 2009
Serie: International Series in Operations Research & Management Science, Libro 114 de 323. Libro 114 de 323 - International Series in Operations Research & Management Science
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Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
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Serie: International Series in Operations Research & Management Science, Libro 114 de 323. Libro 114 de 323 - International Series in Operations Research & Management Science
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Condición: Hervorragend. Zustand: Hervorragend | Seiten: 308 | Sprache: Englisch | Produktart: Bücher | This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem by presenting an overview of the existing methodologies as well as the development and implementation of an original m…ulticriteria method dubbed MUSA (MUlticriteria Satisfaction Analysis). The chief objective of MUSA is the development of a model able to evaluate the level of customer satisfaction both globally and partially for each of the characteristics or attributes of the product or service being considered. Furthermore, the method aims at providing an integrated set of results capable of analyzing customer needs and expectations and to justify their satisfaction level. And finally, the book examines the development of a decision support tool to help understand and apply results.Individual chapters consider the customer satisfaction problem, presenting the various quantitative and related consumer behavioral models; quality-based approaches; the MUSA method and its extensions and advanced topics; customer satisfaction surveys and barometers; applications of the MUSA method in real-world customer satisfaction surveys; and different information technology approaches related to customer satisfaction.Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality is intended for researchers and practitioners in marketing, quality management, service management, and anyone interested in applications of Multicriteria Decision Analysis (MCDA).
Idioma: Inglés
Editorial: Springer US, 2009
Serie: International Series in Operations Research & Management Science, Libro 114 de 323. Libro 114 de 323 - International Series in Operations Research & Management Science
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Librería: moluna, Greven, Alemaniamoluna
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Serie: International Series in Operations Research & Management Science, Libro 114 de 323. Libro 114 de 323 - International Series in Operations Research & Management Science
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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Condición: New. pp. 328.
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Editorial: Springer Us, 2009
Serie: International Series in Operations Research & Management Science, Libro 114 de 323. Libro 114 de 323 - International Series in Operations Research & Management Science
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem by presenting an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MU…SA (MUlticriteria Satisfaction Analysis). The chief objective of MUSA is the development of a model able to evaluate the level of customer satisfaction both globally and partially for each of the characteristics or attributes of the product or service being considered. Furthermore, the method aims at providing an integrated set of results capable of analyzing customer needs and expectations and to justify their satisfaction level. And finally, the book examines the development of a decision support tool to help understand and apply results.Individual chapters consider the customer satisfaction problem, presenting the various quantitative and related consumer behavioral models; quality-based approaches; the MUSA method and its extensions and advanced topics; customer satisfaction surveys and barometers; applications of the MUSA method in real-world customer satisfaction surveys; and different information technology approaches related to customer satisfaction.Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality is intended for researchers and practitioners in marketing, quality management, service management, and anyone interested in applications of Multicriteria Decision Analysis (MCDA).
Idioma: Inglés
Editorial: Springer, 2009
Serie: International Series in Operations Research & Management Science, Libro 114 de 323. Libro 114 de 323 - International Series in Operations Research & Management Science
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Librería: Mispah books, Redhill, SURRE, Reino UnidoMispah books
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Serie: International Series in Operations Research & Management Science, Libro 114 de 323. Libro 114 de 323 - International Series in Operations Research & Management Science
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Librería: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Condición: new. Questo è un articolo print on demand.
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Editorial: Springer Us Nov 2009, 2009
Serie: International Series in Operations Research & Management Science, Libro 114 de 323. Libro 114 de 323 - International Series in Operations Research & Management Science
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem by presenting an overview of the existing methodologies as well as the development and implementation of an original multicriteria…method dubbed MUSA (MUlticriteria Satisfaction Analysis). The chief objective of MUSA is the development of a model able to evaluate the level of customer satisfaction both globally and partially for each of the characteristics or attributes of the product or service being considered. Furthermore, the method aims at providing an integrated set of results capable of analyzing customer needs and expectations and to justify their satisfaction level. And finally, the book examines the development of a decision support tool to help understand and apply results.Individual chapters consider the customer satisfaction problem, presenting the various quantitative and related consumer behavioral models; quality-based approaches; the MUSA method and its extensions and advanced topics; customer satisfaction surveys and barometers; applications of the MUSA method in real-world customer satisfaction surveys; and different information technology approaches related to customer satisfaction.Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality is intended for researchers and practitioners in marketing, quality management, service management, and anyone interested in applications of Multicriteria Decision Analysis (MCDA). 308 pp. Englisch.
Idioma: Inglés
Editorial: Springer, 2009
Serie: International Series in Operations Research & Management Science, Libro 114 de 323. Libro 114 de 323 - International Series in Operations Research & Management Science
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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Condición: New. Print on Demand pp. 328 129 Illus.
Idioma: Inglés
Editorial: Springer, 2009
Serie: International Series in Operations Research & Management Science, Libro 114 de 323. Libro 114 de 323 - International Series in Operations Research & Management Science
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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Condición: New. PRINT ON DEMAND pp. 328.
