ISBN: 9781330283592 - models and managers: the concept of a decision calculus (classic reprint) (4 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book delves into the critical yet often overlooked issue of bridging the gap between management science models and their practical application by managers. In an era grappling with the complexities of industrial society, the author argues that the lack of effective communication and understanding between these two domains hinders the potential of management science, particularly in the field of marketing. The author critiques the prevailing trend of building overly complex models that become inaccessible and impractical for managers. Instead, they advocate for a 'decision calculus' approach ââ â models that are simple, robust, adaptable, and easy to use. The book emphasizes the importance of incorporating managerial judgment and intuition into model design, ensuring that models become tools for enhancing decision-making rather than replacing it. Drawing upon real-world examples and case studies, the author illustrates how such models can be implemented in areas like advertising budgeting and media planning. By fostering a more collaborative and user-centric approach to model development, this book ultimately aims to empower managers with the tools and understanding they need to effectively navigate the challenges of modern business. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…

Paperback. Condición: Brand New. 72 pages. 9.00x6.00x0.17 inches. This item is printed on demand.