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Sinopsis
Make better decisions with models you can actually use.
This book introduces the idea of a decision calculus—a model-based system that helps managers interpret data and judgments to improve choices at work. It explains how to design simple, robust tools that a manager can control. The focus is on the dynamic between the manager and the model, not on jargon or theory. Through practical examples like advertising budgets and brand planning, you’ll see how models inform action while keeping the manager in charge.
- Learn why many models fail in real-world use and how to avoid common pitfalls.
- Discover a practical approach to building model-based decisions that are easy to understand and trust.
- See how input data, sensitivity analysis, and updates from results shape better strategies.
- Explore how to tailor a model so it becomes an extension of your own thinking.
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Reseña del editor
Excerpt from Models and Managers: The Concept of a Decision Calculus
The big problem with management science models is that practically nobody uses them. This is especially true in marketing. There have been a few applications, of course, but the practice is a pallid picture of the promise.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor
Excerpt from Models and Managers: The Concept of a Decision Calculus
Models and Managers: The Concept of a Decision Calculus was written by John D. C. Little in 1969. This is a 72 page book, containing 7401 words and 6 pictures. Search Inside is enabled for this title.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Models and Managers: The Concept of a Decision Calculus (Classic Reprint)
Impresión bajo demandaLibrería: Forgotten Books, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Print on Demand. This book delves into the critical yet often overlooked issue of bridging the gap between management science models and their practical application by managers. In an era grappling with the complexities of industrial society, the author argues that the lack of effective communication and understanding between these two domains hinders the potential of management science, particularly in the field of marketing. The author critiques the prevailing trend of building overly complex models that become inaccessible and impractical for managers. Instead, they advocate for a 'decision calculus' approach ââ â models that are simple, robust, adaptable, and easy to use. The book emphasizes the importance of incorporating managerial judgment and intuition into model design, ensuring that models become tools for enhancing decision-making rather than replacing it. Drawing upon real-world examples and case studies, the author illustrates how such models can be implemented in areas like advertising budgeting and media planning. By fostering a more collaborative and user-centric approach to model development, this book ultimately aims to empower managers with the tools and understanding they need to effectively navigate the challenges of modern business. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Nº de ref. del artículo: 9781330283592_0
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Models and Managers
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781330283592
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Models and Managers
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781330283592
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Models and Managers: The Concept of a Decision Calculus (Classic Reprint)
Impresión bajo demandaLibrería: Revaluation Books, Exeter, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Brand New. 72 pages. 9.00x6.00x0.17 inches. This item is printed on demand. Nº de ref. del artículo: zk1330283597
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