9781118935040 - persona studies: an introduction de marshall, p. david; moore, christopher; barbour, kim (18 resultados)
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Hardcover. Condición: new. Hardcover. The definitive and first major text on personas in contemporary culture Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people…worldwide are increasingly engaged in the production, presentation, and modification of their public selvescurating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture. This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are includedexamining personas of the artist, gamer, and professionalto illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book: Analyzes how identities linked to data are cultivated, curated and mined for various purposesDiscusses the mediated blending of media and different types of interpersonal communicationExplores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualizationTranslates new research, concept, theories, methods, and approaches into clear case studies and applicationsExamines the personalization of public, private, and intimate information in the building of new personas Persona Studies: An Introduction is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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Condición: New. 2019. 1st Edition. hardcover. . . . . .
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Condición: New. 2019. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland.
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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Hardcover. Condición: Brand New. 256 pages. 9.25x6.25x0.75 inches. In Stock.
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Hardcover. Condición: new. Hardcover. The definitive and first major text on personas in contemporary culture Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people…worldwide are increasingly engaged in the production, presentation, and modification of their public selvescurating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture. This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are includedexamining personas of the artist, gamer, and professionalto illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book: Analyzes how identities linked to data are cultivated, curated and mined for various purposesDiscusses the mediated blending of media and different types of interpersonal communicationExplores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualizationTranslates new research, concept, theories, methods, and approaches into clear case studies and applicationsExamines the personalization of public, private, and intimate information in the building of new personas Persona Studies: An Introduction is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Librería: moluna, Greven, Alemaniamoluna
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Gebunden. Condición: New. P. David Marshall is Professor and Personal Research Chair in New Media, Communication and Cultural Studies, Deakin University, Australia.Christopher Moore is Senior Lecturer in Digital Communication and Media, University of Wollongong, Australia.Kim Barbou.
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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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Hardcover. Condición: new. Hardcover. The definitive and first major text on personas in contemporary culture Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people…worldwide are increasingly engaged in the production, presentation, and modification of their public selvescurating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture. This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are includedexamining personas of the artist, gamer, and professionalto illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book: Analyzes how identities linked to data are cultivated, curated and mined for various purposesDiscusses the mediated blending of media and different types of interpersonal communicationExplores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualizationTranslates new research, concept, theories, methods, and approaches into clear case studies and applicationsExamines the personalization of public, private, and intimate information in the building of new personas Persona Studies: An Introduction is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 114,36
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Buch. Condición: Neu. Neuware - The definitive and first major text on personas in contemporary cultureModern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwi…de are increasingly engaged in the production, presentation, and modification of their public selves--curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture.This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included--examining personas of the artist, gamer, and professional---to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book:\* Analyzes how identities linked to data are cultivated, curated and mined for various purposes\* Discusses the mediated blending of media and different types of interpersonal communication\* Explores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualization\* Translates new research, concept, theories, methods, and approaches into clear case studies and applications\* Examines the personalization of public, private, and intimate information in the building of new personasPersona Studies: An Introduction is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies.
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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EUR 79,91
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Hardcover. Condición: Brand New. 256 pages. 9.25x6.25x0.75 inches. In Stock. This item is printed on demand.
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Librería: THE SAINT BOOKSTORE, Southport, Reino UnidoTHE SAINT BOOKSTORE
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Hardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
