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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
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Añadir al carritoCondición: New. 1st edition NO-PA16APR2015-KAP.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
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Librería: GreatBookPricesUK, Woodford Green, Reino Unido
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Librería: Revaluation Books, Exeter, Reino Unido
EUR 68,16
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Añadir al carritoPaperback. Condición: Brand New. 138 pages. 9.68x6.87x0.43 inches. In Stock.
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Añadir al carritoCondición: New. Gloria Moss, the editor and author of several chapters in this volume, has a unique understanding of the impact of gender and nationality on graphic, product and web design and the steps organisations need to take to maximise design for .
Idioma: Inglés
Publicado por Taylor & Francis, Routledge, 2024
ISBN 10: 1032837942 ISBN 13: 9781032837949
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 62,81
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Añadir al carritoTaschenbuch. Condición: Neu. Neuware - It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to particular types of customers, an understanding of the impact of personality on design will help maximise the effectiveness of design and advertising efforts.Gloria Moss brings together contributions from leading experts in academia and industry, including Professor Judi Harris, Dr Ceri Sims, Professor Paul Springer, Holly Buchanan and the late Bill Wylie. This bookreveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics has been greatly overlooked. It is only by grouping together research conducted on diverse fields that a larger picture of the impact of personality on design production and preference aesthetics can be constructed. Personality, Design and Marketing will be of great interest to those who would like to see the effectiveness of design and marketing enhanced, whether it is those working in the area of design, or marketing or general management. It shows the extent to which preferences vary according to personality and the limitations of a one-size-fits-all approach to design.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 57,05
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