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Añadir al carritoCondición: New. Proactive Media Relations: A Canadian Perspective, Third Edition (Paperback or Softback).
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Añadir al carritoCondición: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Drawing on the author's many years of experience both as a media relations practitioner and a classroom instructor, Proactive Media Relations: A Canadian Perspective, Third Edition provides an indispensable tool kit for professionals and students alike.Mark Hunter LaVigne first explains where media relations fits within the discipline of public relations before going on to outline basic procedures and practices. Topics covered include: The relationship between media relations and effective marketing Newsworthiness and why it matters The challenges facing today's journalists and how, by understanding them, media relations professionals can work proactively with reporters and editors Diverse target audiences and their media habits Media relations in French Canada Interview tips for television, radio and print How to make effective use of social media to present a client's story Tips on writing news releases, backgrounders, position papers and personality profileAt the core of the book are eight real-life case studies drawn from the author's own professional practice. Each case study includes discussion of overall strategy, target audiences, methodologies and results of the campaign, as well as examples of media advisories and news releases.Proactive Media Relations is a book no practitioner of the discipline-or student preparing for a career in the field-can afford to be without.
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Publicado por Centennial College Press, 2020
ISBN 10: 0919852750 ISBN 13: 9780919852754
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Publicado por Centennial College Press, 2020
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Añadir al carritoCondición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorMark Hunter LaVigne, MA, APR, FCPRS, knows both sides of the media fence, having worked as a journalist and, since 1990, in a variety of roles in public relations. He has taught at Ryerson University, Western Univers.
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Añadir al carritoTaschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Drawing on the author's many years of experience both as a media relations practitioner and a classroom instructor, Proactive Media Relations: A Canadian Perspective, Third Edition provides an indispensable tool kit for professionals and students alike.Mark Hunter LaVigne first explains where media relations fits within the discipline of public relations before going on to outline basic procedures and practices. Topics covered include:The relationship between media relations and effective marketingNewsworthiness and why it mattersThe challenges facing today's journalists and how, by understanding them, media relations professionals can work proactively with reporters and editorsDiverse target audiences and their media habitsMedia relations in French CanadaInterview tips for television, radio and printHow to make effective use of social media to present a client's storyTips on writing news releases, backgrounders, position papers and personality profileAt the core of the book are eight real-life case studies drawn from the author's own professional practice. Each case study includes discussion of overall strategy, target audiences, methodologies and results of the campaign, as well as examples of media advisories and news releases.Proactive Media Relations is a book no practitioner of the disciplineor student preparing for a career in the fieldcan afford to be without.
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Añadir al carritoTaschenbuch. Condición: Neu. Proactive Media Relations | A Canadian Perspective, Third Edition | Mark Hunter LaVigne | Taschenbuch | Kartoniert / Broschiert | Englisch | 2020 | CC Press | EAN 9780919852754 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.