Isbn: 9780749479374 - practical text analytics: interpreting text and unstructured data for business intelligence (marketing science) (21 resultados)

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: New.

Hardback. Condición: New. Re-issue. In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence.By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review QandA and an Instructor's Manual with text sources and instructions.…

Condición: As New. Unread book in perfect condition.

Condición: new.

Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: New. 2016. 1st Edition. hardcover. . . . . .

Hardback. Condición: New. New copy - Usually dispatched within 4 working days.

Hardback. Condición: New. Re-issue. In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence.By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review QandA and an Instructor's Manual with text sources and instructions.…

Condición: New.

Condición: New. In English.

Condición: Sehr gut. Zustand: Sehr gut | Seiten: 272 | Sprache: Englisch | Produktart: Bücher | In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence. By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation.…

Condición: New. 2016. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Condición: Brand New. 272 pages. 9.00x6.00x0.47 inches. In Stock.

Hardcover. Condición: gut. 2016. Practical Text Analytics In englischer Sprache. pages.

Hardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 565.

Hardcover. Condición: Brand New. 272 pages. 9.00x6.00x0.47 inches. In Stock. This item is printed on demand.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them.&Uumlber den AutorrnrnSteven Struhl is Principal at Con.…

Buch. Condición: Neu. Practical Text Analytics | Interpreting Text and Unstructured Data for Business Intelligence | Steven Struhl | Buch | Einband - fest (Hardcover) | Englisch | 2016 | Kogan Page | EAN 9780749479374 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence. By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation.…