Isbn: 9780745671178 - advertising and consumer culture in china (china today) (30 resultados)

Paperback. Condición: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: As New. Unread book in perfect condition.

Condición: New.

Condición: New.

Paperback. Condición: new. Paperback. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in Chinas search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: New. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.…

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780745671178.

Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780745671178.

Condición: new.

Condición: New. pp. 280.

Paperback. Condición: New.

Condición: New. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization. Series: China Today. Num Pages: 280 pages. BIC Classification: 1FPC; JFDV; JFFT. Category: (P) Professional & Vocational. Dimension: 151 x 210 x 33. Weight in Grams: 442. . 2016. 1st Edition. Paperback. . . . . …

Condición: New.

Paperback. Condición: Brand New. 1st edition. 280 pages. 8.00x6.00x1.00 inches. In Stock.

Paperback. Condición: New.

Soft cover. Condición: Very Good. Estado de la sobrecubierta: Very Good. A good solid copy with some underlining to the text, light reading wear.

Condición: New. In English.

Condición: As New. Unread book in perfect condition.

Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.

Condición: New. Brand new! Please provide a physical shipping address.

Condición: New. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization. Series: China Today. Num Pages: 280 pages. BIC Classification: 1FPC; JFDV; JFFT. Category: (P) Professional & Vocational. Dimension: 151 x 210 x 33. Weight in Grams: 442. . 2016. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. …

Paperback. Condición: Near Fine. Spine not creased. 210 x 150 mm. x, 310 pp. An analysis of advertising in post-Mao China, based on extensive interviews, participant observation and a critical review of secondary data. A clean, bright copy. Book.

Taschenbuch. Condición: Neu. Neuware - This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era.Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China.The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.…

Paperback. Condición: new. Paperback. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in Chinas search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Condición: NEW.

Condición: New. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and.

Taschenbuch. Condición: Neu. Advertising and Consumer Culture in China | Hongmei Li | Taschenbuch | China Today | MapChronologyAcknowledgementsIntroductionChapter One: Modernity | Englisch | 2016 | John Wiley and Sons Ltd | EAN 9780745671178 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. …

Paperback. Condición: New. This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.…