ISBN: 9780471042204 - building brand identity: a strategy for success in a hostile marketplace: 1 (new directions in business) (38 resultados)

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Condición: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Hardcover. Condición: Fine. Estado de la sobrecubierta: Very Good. 1st Edition. 3rd printing. Black-Cloth Hardcover 354-pages fine condition. Closed tear on dj.

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Hardback. Condición: New. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. The second half presents a detailed look at the practicalities of branding in today's tough market conditions along with an in-depth description and analysis of six major brands which have succeeded in creating strong identities. Includes hundreds of actual, up-to-the-minute examples.…

Condición: As New. Unread book in perfect condition.

Condición: New. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Series: New Directions in Business S. Num Pages: 368 pages, facsimiles. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 28. Weight in Grams: 708. . 1995. 1st Edition. Hardcover. . . . .…

Condición: New. New. In shrink wrap. Looks like an interesting title! 1.48.

Condición: New. In English.

hardcover. Condición: New. In shrink wrap. Looks like an interesting title.

Hardback. Condición: New. New copy - Usually dispatched within 4 working days.

Condición: New. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Series: New Directions in Business S. Num Pages: 368 pages, facsimiles. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 28. Weight in Grams: 708. . 1995. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.…

Hardcover. Condición: Brand New. 1st edition. 368 pages. 10.00x6.50x1.00 inches. In Stock.

Condición: New. pp. 368.