ISBN: 9780470862117 - brand stretch: why 1 in 2 extensions fail, and how to beat the odds (25 resultados)

Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condición: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.…

Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780470862117.…

Hardcover. Condición: New. 1st Edition. SHRINK-WRAPPED: US SELLER SHIPS FAST FROM USA.

Condición: As New. Unread book in perfect condition.

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: New.

Condición: new.

Hardcover. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 3-4 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Hardcover. Condición: new. New Copy. Customer Service Guaranteed.

Condición: New. pp. ix + 162 Illus.

Condición: New.

Hardcover. Condición: Brand New. 1st edition. 178 pages. 9.25x7.50x0.50 inches. In Stock.

Condición: New. Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. Num Pages: 178 pages, Illustrations . BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 196 x 19. Weight in Grams: 538. . 2004. 1st Edition. Hardcover. . . . .…

Condición: As New. Unread book in perfect condition.

Condición: New. In English.

Condición: New. pp. ix + 162.

Hardback. Condición: New. New copy - Usually dispatched within 4 working days.

Condición: New. Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. Num Pages: 178 pages, Illustrations . BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 196 x 19. Weight in Grams: 538. . 2004. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.…

Buch. Condición: Neu. Neuware - Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.…

Hardcover. Condición: New.

Condición: New. This is essentially a useful guide for brand managers in organisations without long-term wisdom. (Brand Strategy, May 2004) If this review were to be only two words, they would be Buy this! [this] book is an essential, authoritative and easy-to-understa.

Condición: New. Satisfaction Guaranteed or your money back.