Isbn: 9780262540650 - the spot, third edition: the rise of political advertising on television (11 resultados)

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Condición: Very Good. Very Good condition. 3rd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

Paperback. Condición: Very Good. Very Good paperback with light shelfwear - NICE! Standard-sized.

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Paperback. Condición: Good. third edition. Minor wear, mostly around the edges. Markings on half a dozen pages. Providing superior service since 2001. Dropshippers heartily welcomed.

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Condición: as new. Cambridge : The MIT Press, c1992. 3rd edition. Paperback. xiii,438 pp. Condition : fine. Condition : as new copy. ISBN 9780262540650. Keywords : .

Paperback. Condición: Brand New. 3rd edition. 438 pages. 9.25x6.00x1.25 inches. In Stock.

Condición: very good. Cambridge, MA :The M.I.T. Press, 1992. Paperback. 432 pp. - In this third edition of their classic study of the political commercial, or "polispot," veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of T.V. voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign. In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on T.V. campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of T.V. campaigns, such as the use of "truth boxes" in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment. As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season. Condition : very good copy. ISBN 9780262540650. Keywords : POLITICS, Advertising, Political.…