9780136654322 - Designer's Guide to Product Vision, The: Learn to build your strategic influence to shape the future de Fish, Laura; Kiekbusch, Scott (19 resultados)

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Paperback or Softback. Condición: New. The Designer's Guide to Product Vision: Learn to Build Your Strategic Influence to Shape the Future. Book.

Paperback. Condición: new. Paperback. Today, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. Youll master a breakthrough process for creating innovative product and service visions and translating them into high-value market offerings. Defining an effective product vision requires deep discipline and multiple skills. Drawing on their pioneering experience, Laura Fish and Scott Kiekbusch guide you through every step, helping you organise strategy, plan for innovation, and tell a clear story of your customers future experience. Once you've defined a strategy-led product vision, make it real. The authors agile Visioneering techniques help you navigate fast-changing product journeys iteratively and continuously improving experiences while staying aligned with your mission and purpose. With these tools and insights, you can lead business-critical projects today, shape your companys future, and achieve more than you ever thought possible. Learn How To: Move from tactical to strategic designer, and gain a more influential leadership role Create strategy-led product visions the organisation can rally around and deliver Lead the unification of design, engineering, and business to mindfully craft outstanding user experiences Go beyond obsolete roadmaps to implement product visions in a world that wont stop changing Influence and improve the long-term direction of your business to effect real-world positive change Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Paperback. Condición: new. Paperback. Today, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. Youll master a breakthrough process for creating innovative product and service visions and translating them into high-value market offerings. Defining an effective product vision requires deep discipline and multiple skills. Drawing on their pioneering experience, Laura Fish and Scott Kiekbusch guide you through every step, helping you organise strategy, plan for innovation, and tell a clear story of your customers future experience. Once you've defined a strategy-led product vision, make it real. The authors agile Visioneering techniques help you navigate fast-changing product journeys iteratively and continuously improving experiences while staying aligned with your mission and purpose. With these tools and insights, you can lead business-critical projects today, shape your companys future, and achieve more than you ever thought possible. Learn How To: Move from tactical to strategic designer, and gain a more influential leadership role Create strategy-led product visions the organisation can rally around and deliver Lead the unification of design, engineering, and business to mindfully craft outstanding user experiences Go beyond obsolete roadmaps to implement product visions in a world that wont stop changing Influence and improve the long-term direction of your business to effect real-world positive change Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Taschenbuch. Condición: Neu. Designer's Guide to Product Vision, The: Learn to build your strategic influence to shape the future | Laura Fish (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2020 | New Riders | EAN 9780136654322 | Verantwortliche Person für die EU: Pearson, St.-Martin-Str. 82, 81541 München, salesde[at]pearson[dot]com | Anbieter: preigu.

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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'This book is fantastic. This is a must-read for designers who want to fulfill their potentialtreated equally to their peers in technology and businessand ultimately secure a seat at the table with business managers and developers. If you're a designer who thinks getting ahead means you have to go back to school for an MBA, read this book first. Pulling from agile methods in design, Fish and Kiekbusch provide a concrete step-by-step product vision process. The book proves while correcting lack of business acumen is important, vision is the designer's way forward. It's essentially a playbook that sets the stage towards successful product validationoutlining a workflow for any designer who wishes to 'level up' from being a tactical designer to a strategic designer. I highly recommend this book for anyone interested in design leadership.' 288 pp. Englisch.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. &Uumlber den AutorLaura Fish is a modern designer focusing on strategic product vision that can shape big change for the better. Drawing on fifteen years embedded in digital product programs and user experience teams, she can now speak .

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -'This book is fantastic. This is a must-read for designers who want to fulfill their potentialtreated equally to their peers in technology and businessand ultimately secure a seat at the table with business managers and developers. If you're a designer who thinks getting ahead means you have to go back to school for an MBA, read this book first. Pulling from agile methods in design, Fish and Kiekbusch provide a concrete step-by-step product vision process. The book proves while correcting lack of business acumen is important, vision is the designer's way forward. It's essentially a playbook that sets the stage towards successful product validationoutlining a workflow for any designer who wishes to 'level up' from being a tactical designer to a strategic designer. I highly recommend this book for anyone interested in design leadership.'Pearson, St.-Martin-Straße 82, 81541 München 288 pp. Englisch.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - 'This book is fantastic. This is a must-read for designers who want to fulfill their potentialtreated equally to their peers in technology and businessand ultimately secure a seat at the table with business managers and developers. If you're a designer who thinks getting ahead means you have to go back to school for an MBA, read this book first. Pulling from agile methods in design, Fish and Kiekbusch provide a concrete step-by-step product vision process. The book proves while correcting lack of business acumen is important, vision is the designer's way forward. It's essentially a playbook that sets the stage towards successful product validationoutlining a workflow for any designer who wishes to 'level up' from being a tactical designer to a strategic designer. I highly recommend this book for anyone interested in design leadership.'.