Isbn: 9780062883308 - aesthetic intelligence: how to boost it and use it in business and beyond (39 resultados)

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Condición: New.

Hardback. Condición: New. Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence-or "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.Aesthetic Intelligence provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:Brand Building Strategy: Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.Luxury Goods Insights: Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world's top luxury companies create long-term value.Actionable Leadership Frameworks: Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.Consumer Behavior and Delight: Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers.…

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: As New. Unread book in perfect condition.

Hardback. Condición: New. Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence-or "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.Aesthetic Intelligence provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:Brand Building Strategy: Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.Luxury Goods Insights: Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world's top luxury companies create long-term value.Actionable Leadership Frameworks: Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.Consumer Behavior and Delight: Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers.…

hardcover. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Hardcover. Condición: new. Hardcover. Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the worlds top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligenceor the other AI, as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences. A luxury brand guru and chairman of LVMH Msett Hennessy Louis Vuitton brings her 25 years of experience to this cutting-edge book about the aesthetic value of a company's product or service.vice. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: New. 2020. Hardcover. . . . . .

Condición: New. pp. 288.

Condición: new.

Condición: New. 2020. Hardcover. . . . . . Books ship from the US and Ireland.

Condición: New. pp. 288.

Condición: New. In English.

Condición: New.

Condición: As New. Unread copy in mint condition.

Condición: New. Brand New.

Hardcover. Condición: Brand New. 304 pages. 9.00x6.00x1.01 inches. In Stock.

Condición: As New. Unread book in perfect condition.

Condición: New. pp. 288.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Hardback. Condición: New. New copy - Usually dispatched within 4 working days.

Buch. Condición: Neu. Neuware -Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the artand science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligenceor "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.Aesthetic Intelligence provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:- Brand Building Strategy: Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.- Luxury Goods Insights: Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world's top luxury companies create long-term value.- Actionable Leadership Frameworks: Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.- Consumer Behavior and Delight: Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers. Englisch.…

Buch. Condición: Neu. Neuware -Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the artand science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligenceor "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.Aesthetic Intelligence provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:- Brand Building Strategy: Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.- Luxury Goods Insights: Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world's top luxury companies create long-term value.- Actionable Leadership Frameworks: Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.- Consumer Behavior and Delight: Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers. Englisch.…

Buch. Condición: Neu. Neuware -Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the artand science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligenceor "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.Aesthetic Intelligence provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:- Brand Building Strategy: Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.- Luxury Goods Insights: Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world's top luxury companies create long-term value.- Actionable Leadership Frameworks: Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.- Consumer Behavior and Delight: Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers.…

hardcover. Condición: New.