Lid publishing inc (184 resultados)

Hardback. Condición: Good. A small but powerful book that makes understanding business finance a breeze.

Paperback. Condición: Good. The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe for disaster." So what are the logical consequences of the failure to act? For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. …

Hardback. Condición: Very Good. The Age of Aging will begin in 2014 as the last of the Baby Boomers turn 50. No other global trend will do more to impact the way we live, think, act and interact with brands for the next 20 years!The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast growth opportunity? a chance to propel their brands and businesses forward rapidly and on a global scale.The Old Rush establishes a parallel with the famous California Gold Rush of the mid-nineteenth century, and draws on the author?s own insights and observations from a 30-year career at the forefront of the advertising business. In this book, Peter Hubbell makes a strong case for why the nearly 80 million Baby Boomers are Marketing?s Most Valuable GenerationTM and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success.The lessons from the Gold Rush are particularly apt to the modern-day Old Rush: Decisiveness, agility, creativity and perseverance will be the skills needed to thrive with the aging consumer.…

Hardcover. Condición: Very Good. Illustrated. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardback. Condición: Good. Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand. Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.…

Hardback. Condición: Very Good. Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand. Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.…

Paperback. Condición: Good. This is an engaging collection of aphorisms and stories about the things that can get better with age. It offers a humorous and insightful look through the looking glass of ageing. Because people of age have lived long lives, they have accumulated valuable experience that gives them an advantage that most young people simply don't yet have: wisdom. Wisdom is the ultimate form of intelligence because it is created by combining knowledge with actual experience. This book is a chronicle of the wisdom gained with age and is a gift for all ages, but especially those who are young because it offers a privileged glimpse of the future.…

Hardback. Condición: Good. A small but powerful book that makes understanding business finance a breeze.

Paperback. Condición: Good. The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe for disaster." So what are the logical consequences of the failure to act? For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. …

Hardback. Condición: Very Good. The Age of Aging will begin in 2014 as the last of the Baby Boomers turn 50. No other global trend will do more to impact the way we live, think, act and interact with brands for the next 20 years!The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast growth opportunity? a chance to propel their brands and businesses forward rapidly and on a global scale.The Old Rush establishes a parallel with the famous California Gold Rush of the mid-nineteenth century, and draws on the author?s own insights and observations from a 30-year career at the forefront of the advertising business. In this book, Peter Hubbell makes a strong case for why the nearly 80 million Baby Boomers are Marketing?s Most Valuable GenerationTM and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success.The lessons from the Gold Rush are particularly apt to the modern-day Old Rush: Decisiveness, agility, creativity and perseverance will be the skills needed to thrive with the aging consumer.…

Hardback. Condición: Good. Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand. Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.…

Hardback. Condición: Very Good. Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand. Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.…

Hardback. Condición: Good. This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.…

Paperback. Condición: Good. This is an engaging collection of aphorisms and stories about the things that can get better with age. It offers a humorous and insightful look through the looking glass of ageing. Because people of age have lived long lives, they have accumulated valuable experience that gives them an advantage that most young people simply don't yet have: wisdom. Wisdom is the ultimate form of intelligence because it is created by combining knowledge with actual experience. This book is a chronicle of the wisdom gained with age and is a gift for all ages, but especially those who are young because it offers a privileged glimpse of the future.…

Paperback. Condición: Good. A book that looks back at the first manned mission to land on the moon, and forwards to mankind's future in space.

Paperback. Condición: Very Good. A book that looks back at the first manned mission to land on the moon, and forwards to mankind's future in space.

paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Hardback. Condición: Good. This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.…

Paperback. Condición: Very Good. In today's business world, business organizations experience unprecedented levels of disruption and can only expect the unexpected While they must perform in a VUCA world (one characterized by volatility, uncertainty, complexity, and ambiguity), their ability to ODA (observe, orient, decide, and act) is no longer enough to survive and thrive amidst disorder While agility is quintessential for adapting in this new reality, antifragility is quintessential for evolving in this new reality Conclusively, business organizations must embrace this new reality and emerge stronger In The Antifragility Edge: Antifragility in Practice, Si Alhir demystifies antifragility, explores how antifragility may be operationalized or put into practice by business organizations (at the individual, collective, and enterprise level), and offers an actionable roadmap for how business organizations can achieve greater antifragility.…

Hardback. Condición: New. Financial (or business) acumen is essential for all managers and owners of businesses if they are to truly understand how to make them successful. Yet, for general (non-financial) managers and owners, business finance is often perceived to be "difficult" and/or plain boring. This book, written by an experienced and popular teacher of finance to thousands of non-financial managers, explains in very simple but engaging terms what are the goals of a business, how it is set up to make money, what are the key measures of this financial health, and what are the key factors affecting those measures. Concise and designed for great accessibility, this is the dream-book for all those non-financial managers and owners who want a quick and motivating read on finance in order to obtain that necessary business acumen.…

Hardback. Condición: Very Good. Using the principles of psychology to manage employees and teams for better performance.

Hardback. Condición: New. Financial (or business) acumen is essential for all managers and owners of businesses if they are to truly understand how to make them successful. Yet, for general (non-financial) managers and owners, business finance is often perceived to be "difficult" and/or plain boring. This book, written by an experienced and popular teacher of finance to thousands of non-financial managers, explains in very simple but engaging terms what are the goals of a business, how it is set up to make money, what are the key measures of this financial health, and what are the key factors affecting those measures. Concise and designed for great accessibility, this is the dream-book for all those non-financial managers and owners who want a quick and motivating read on finance in order to obtain that necessary business acumen.…

Paperback. Condición: New. "That's one small step for (a) man, one giant leap for mankind," were the words spoken by astronaut Neil Armstrong as he stepped off the Apollo 11. This was the first and most famous manned mission to land on the Moon. As a 19-year-old college journalist, author David Chudwin covered the launch from Florida in July 1969. Chudwin was the only journalist with official NASA press credentials representing the college press and had extraordinary access to the astronauts, rocket scientists, launch pads, rockets, and control centers.2019 will be the 50th anniversary of Apollo 11 - a time to look back to celebrate that mission, and forward to our future in space. Divided into three parts, this book provides: the author's account of covering the first landing on the Moon in 1969; lessons learned from the Apollo program and their relevance to future space activities; and our future in space including new rockets, space stations, and trips back to the Moon and to Mars.…

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Hardback. Condición: New. This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.…

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. "That's one small step for (a) man, one giant leap for mankind," were the words spoken by astronaut Neil Armstrong as he stepped off the Apollo 11. This was the first and most famous manned mission to land on the Moon. As a 19-year-old college journalist, author David Chudwin covered the launch from Florida in July 1969. Chudwin was the only journalist with official NASA press credentials representing the college press and had extraordinary access to the astronauts, rocket scientists, launch pads, rockets, and control centers.2019 will be the 50th anniversary of Apollo 11 - a time to look back to celebrate that mission, and forward to our future in space. Divided into three parts, this book provides: the author's account of covering the first landing on the Moon in 1969; lessons learned from the Apollo program and their relevance to future space activities; and our future in space including new rockets, space stations, and trips back to the Moon and to Mars.…

Hardback. Condición: Very Good. Using the principles of psychology to manage employees and teams for better performance.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Hardback. Condición: New.