Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies - Tapa blanda

Farmer, Michael

 
9780996943383: Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies
Tapa blanda
ISBN 10: 0996943382 ISBN 13: 9780996943383
Editorial: LID Publishing Inc., 2017

Sinopsis

The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe for disaster." So what are the logical consequences of the failure to act? For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions.

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Acerca del autor

Michael Farmer is Chairman of Farmer & Company LLC, a strategy consulting firm for advertising agencies and advertisers. He graduated from Princeton University and Harvard Business School before working for The Boston Consulting Group and Bain & Company around the world. He has lived and worked in Rio de Janeiro, Lausanne, Munich, Paris, Istanbul and London. He currently resides in New York City.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
LID Publishing Inc.
Año de publicación
2017
Idioma
Inglés
ISBN 10 
0996943382
ISBN 13 
9780996943383
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
221
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781912555123: Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

Edición Destacada

ISBN 10:  1912555123 ISBN 13:  9781912555123
Editorial: LID Publishing, 2019
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