The Talent Brand: The Complete Guide to Creating Emotional Employee Buy-In For Your Organization - Tapa dura

Oridioni, Jody

 
9780998727813: The Talent Brand: The Complete Guide to Creating Emotional Employee Buy-In For Your Organization
Tapa dura
ISBN 10: 0998727814 ISBN 13: 9780998727813
Editorial: LID Publishing Inc., 2017

Sinopsis

Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand. Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

In her role as President of BRANDEMiX, Jody creates brand-aligned workforce communications that connect employees to cultures, companies and business goals. Her client list includes brand such as Avon, New York Life, Cerebral Palsy of NYS, and Cablevision.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
LID Publishing Inc.
Año de publicación
2017
Idioma
Inglés
ISBN 10 
0998727814
ISBN 13 
9780998727813
Encuadernación
Tapa dura
Número de páginas
254
Contacto del fabricante
no disponible
Persona responsable
no disponible