Yen wan li (7 resultados)

Taschenbuch. Condición: Neu. E-Brand Extensions | Strategies, Consumer Satisfaction and Loyalty Enhancement | Yen Wan Li | Taschenbuch | 432 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783847335436 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Paperback. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Brand extension strategy is a component of brand management rooted in categorisation theory. The research outlined in this invaluable book provides a pathway for academic research in this field. Further to this it allows professionals to explore determinants of success for e-brand extensions in order to prevent the dilution of a brand. This project reflects realistic consumer perceptions and expands upon the inter-relationships between various factors. In taking account of these factors the author explains the process of how consumers transfer from traditional media usage to online news media. Based on academic theory and real-life situations, Yen provides a systematic explanation, thus providing managers with practical assistance and in- depth understanding of developing e-brand extensions. 432 pp. Englisch.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Wan Li YenWan Li Yen is a lecturer/trainer in marketing, media and language fields. His qualifications include DBA, MBA, Grad.Dip. Ed and BA (Mass Communication). Through his work in the media industry as a journalist, broadcaster an.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Brand extension strategy is a component of brand management rooted in categorisation theory. The research outlined in this invaluable book provides a pathway for academic research in this field. Further to this it allows professionals to explore determinants of success for e-brand extensions in order to prevent the dilution of a brand. This project reflects realistic consumer perceptions and expands upon the inter-relationships between various factors. In taking account of these factors the author explains the process of how consumers transfer from traditional media usage to online news media. Based on academic theory and real-life situations, Yen provides a systematic explanation, thus providing managers with practical assistance and in- depth understanding of developing e-brand extensions.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Brand extension strategy is a component of brand management rooted in categorisation theory. The research outlined in this invaluable book provides a pathway for academic research in this field. Further to this it allows professionals to explore determinants of success for e-brand extensions in order to prevent the dilution of a brand. This project reflects realistic consumer perceptions and expands upon the inter-relationships between various factors. In taking account of these factors the author explains the process of how consumers transfer from traditional media usage to online news media. Based on academic theory and real-life situations, Yen provides a systematic explanation, thus providing managers with practical assistance and in- depth understanding of developing e-brand extensions.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 432 pp. Englisch.…