Librería: Red's Corner LLC, Tucker, GA, Estados Unidos de America
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Añadir al carritoPaperback. Condición: New. This is a new book. All orders ship by next business day! We are a small company and very thankful for your business!
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
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Añadir al carritopaperback. Condición: Fine.
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
EUR 30,18
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Añadir al carritoCondición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Librería: Big River Books, Powder Springs, GA, Estados Unidos de America
EUR 26,89
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Añadir al carritoCondición: very_good. This book is in Very Good condition. The cover and pages have minor shelf wear. Binding is tight and pages are intact.
Idioma: Inglés
Publicado por Bloomsbury Publishing Plc, US, 2025
ISBN 10: 1538195208 ISBN 13: 9781538195208
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 34,33
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Añadir al carritoPaperback. Condición: New. Introducing students to core brand concepts of belief system, growth, strategy, and social influence, this book provides a strategic framework for creating, refining, and sustaining responsible, believable brands.This book addresses the most important challenge for today's brands-authenticity. In addition to robust theoretical framing, this book provides concrete case studies of companies across industry sectors that exemplify the cornerstones of the brand thinking framework. With theory, applications, and case studies from industry, this book will walk you through the key components of brand thinking and how to build a brand to believe in: from cultivating purpose to creating a unique design and experience.
Idioma: Inglés
Publicado por Bloomsbury Publishing Plc, London, 2025
ISBN 10: 1538195208 ISBN 13: 9781538195208
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 36,52
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Añadir al carritoPaperback. Condición: new. Paperback. What does it mean to make a brand believable, and why should we care? In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore!This book introduces core brand concepts of belief systems, growth, strategy, and social influence to provide a roadmap for creating, refining, and sustaining responsible and believable brands. This thorough and immediately actionable theory of brand believability is based on rigorous research and case studies from across industry sectors.Each chapter of Brand Thinking puts theory into practice by presenting problems and solutions, and enables learning through engaging discussion questions and activities. Brand Thinking equips and empowers students, educators, and brand leaders to cultivate purpose and create unique designs and experiences to help brands achieve competitive advantage across the globe. In a world flooded with brand noise, this book shows how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore! Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Inglés
Publicado por Bloomsbury Academic (UK), 2025
ISBN 10: 1538195208 ISBN 13: 9781538195208
Librería: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 29,37
Cantidad disponible: 5 disponibles
Añadir al carritoCondición: new.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 35,92
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Añadir al carritoCondición: New.
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Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
EUR 34,48
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Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Idioma: Inglés
Publicado por Bloomsbury Academic 12/11/2025, 2025
ISBN 10: 1538195208 ISBN 13: 9781538195208
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
EUR 40,98
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Añadir al carritoPaperback or Softback. Condición: New. Brand Thinking: Building Brands You Can Believe in. Book.
EUR 35,47
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 42,48
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Bloomsbury USA Academic, 2025
ISBN 10: 1538195208 ISBN 13: 9781538195208
Librería: Revaluation Books, Exeter, Reino Unido
EUR 35,25
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Añadir al carritoPaperback. Condición: Brand New. 288 pages. 9.01x6.00x1.01 inches. In Stock.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 41,96
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EUR 36,06
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Añadir al carritopaperback. Condición: New. Special order direct from the distributor.
Idioma: Inglés
Publicado por Bloomsbury Publishing Plc, 2025
ISBN 10: 1538195208 ISBN 13: 9781538195208
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 38,25
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Añadir al carritoPaperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.
Idioma: Inglés
Publicado por Bloomsbury Academic (UK), 2025
ISBN 10: 1538195208 ISBN 13: 9781538195208
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 53,48
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Añadir al carritoCondición: New. 2025. paperback. . . . . . Books ship from the US and Ireland.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 51,06
Cantidad disponible: 9 disponibles
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Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 52,60
Cantidad disponible: 9 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Bloomsbury USA Academic, 2025
ISBN 10: 1538195208 ISBN 13: 9781538195208
Librería: Revaluation Books, Exeter, Reino Unido
EUR 56,62
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Añadir al carritoPaperback. Condición: Brand New. 288 pages. 9.01x6.00x1.01 inches. In Stock.
Idioma: Inglés
Publicado por Bloomsbury Academic (UK), 2025
ISBN 10: 1538195208 ISBN 13: 9781538195208
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 60,13
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Añadir al carritoCondición: New. 2025. paperback. . . . . .
Idioma: Inglés
Publicado por Bloomsbury Publishing Plc, London, 2025
ISBN 10: 1538195208 ISBN 13: 9781538195208
Librería: AussieBookSeller, Truganina, VIC, Australia
EUR 44,44
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. What does it mean to make a brand believable, and why should we care? In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore!This book introduces core brand concepts of belief systems, growth, strategy, and social influence to provide a roadmap for creating, refining, and sustaining responsible and believable brands. This thorough and immediately actionable theory of brand believability is based on rigorous research and case studies from across industry sectors.Each chapter of Brand Thinking puts theory into practice by presenting problems and solutions, and enables learning through engaging discussion questions and activities. Brand Thinking equips and empowers students, educators, and brand leaders to cultivate purpose and create unique designs and experiences to help brands achieve competitive advantage across the globe. In a world flooded with brand noise, this book shows how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore! Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Idioma: Inglés
Publicado por Bloomsbury Publishing Plc, London, 2025
ISBN 10: 1538195208 ISBN 13: 9781538195208
Librería: CitiRetail, Stevenage, Reino Unido
EUR 38,81
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. What does it mean to make a brand believable, and why should we care? In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore!This book introduces core brand concepts of belief systems, growth, strategy, and social influence to provide a roadmap for creating, refining, and sustaining responsible and believable brands. This thorough and immediately actionable theory of brand believability is based on rigorous research and case studies from across industry sectors.Each chapter of Brand Thinking puts theory into practice by presenting problems and solutions, and enables learning through engaging discussion questions and activities. Brand Thinking equips and empowers students, educators, and brand leaders to cultivate purpose and create unique designs and experiences to help brands achieve competitive advantage across the globe. In a world flooded with brand noise, this book shows how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore! Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Idioma: Inglés
Publicado por Bloomsbury Publishing Plc, US, 2025
ISBN 10: 1538195208 ISBN 13: 9781538195208
Librería: Rarewaves.com UK, London, Reino Unido
EUR 34,00
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. Introducing students to core brand concepts of belief system, growth, strategy, and social influence, this book provides a strategic framework for creating, refining, and sustaining responsible, believable brands.This book addresses the most important challenge for today's brands-authenticity. In addition to robust theoretical framing, this book provides concrete case studies of companies across industry sectors that exemplify the cornerstones of the brand thinking framework. With theory, applications, and case studies from industry, this book will walk you through the key components of brand thinking and how to build a brand to believe in: from cultivating purpose to creating a unique design and experience.
Idioma: Inglés
Publicado por Bloomsbury Academic Dez 2025, 2025
ISBN 10: 1538195208 ISBN 13: 9781538195208
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 49,95
Cantidad disponible: 1 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. Neuware - What does it mean to make a brand 'believable,' and why should we care In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore!This book introduces core brand concepts of belief systems, growth, strategy, and social influence to provide a roadmap for creating, refining, and sustaining responsible and believable brands. This thorough and immediately actionable theory of brand believability is based on rigorous research and case studies from across industry sectors.Each chapter of Brand Thinking puts theory into practice by presenting problems and solutions, and enables learning through engaging discussion questions and activities. Brand Thinking equips and empowers students, educators, and brand leaders to cultivate purpose and create unique designs and experiences to help brands achieve competitive advantage across the globe.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 122,20
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 128,55
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 117,57
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Añadir al carritoCondición: New.
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 131,36
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Añadir al carritoCondición: New.