Brand Thinking: Building Brands You Can Believe in (Paperback or Softback). Este artículo no está disponible.Brand Thinking: Building Brands You Can Believe in (Paperback or Softback)

In a world flooded with brand noise, this book shows how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore!

Allison J. Steinke is an award-winning researcher and communications professional on faculty at the University of Minnesota Hubbard School of Journalism and Mass Communication, USA. She teaches undergraduate and graduate courses in branding, digital and social media, marketing, and management, and has presented her research on branding, innovation, solutions, and institutions at conferences around the world.

Haseon Park is a leading scholar in digital consumer-brand relationships and a faculty member at the the University of Minnesota Hubbard School of Journalism and Mass Communication, USA. Her research focuses on branding, influencers, social networks, and advertising, published in top-tier academic journals.

Marty Brandt is visiting instructor and alumnus of the University of Minnesota Hubbard School of Journalism and Mass Communication. He is also a founding partner of TrueBrand LLC.