Saskia scheibel (7 resultados)

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: 'Distinction' ( 1,3), London School of Economics (Media and Communications), course: The Audience in Media and Communications, language: English, abstract: 'Will the internet set us free ' is the provoking question McChesney (1999) raised a decade ago (pp. 119). By this he means if new modes of communication will relativise the supposed dominant power of media organisations. It would not be the first time in the history of media that a new form of media challenges the power of established media organisations (Curran, 2002). Especially with the rise of user-generated-content - finally enabling the audience to create their own meanings (Bruns, 2007) - has undeniable potential to break with old power structures in favour of the audience. This power shift, however, might just be a moment of euphoria rather than a long-term condition since it seems unlikely that big corporate media organisations will witness their disempowerment passively. The following discourse will illustrate why a power shift between media organisations and their audiences is, indeed, visible but cannot be considered radical. This notion will be supported by examples of empirical research taking into account the complex nature of power relations and the contradicting views related to media power before and after the rise of user-generated-content.…

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2010 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 'Distinction' (1,3), London School of Economics (Management), course: International Marketing - A Strategic Approach, language: English, abstract: 'Ethics are in vogue' is the conclusion drawn by New York Times journalist Alison Smale (2007) regarding the outcome of the 2007 IHT luxury conference. This claim is based on the assumption of a new emerging type of luxury consumer whose buying decision seems to depend on the ethical performance of manufacturing companies (Gonzalez, 2009). Is this notion merely wishful thinking or does it actually fit empirical reality, since the latter would invalidate the saying 'the devil wears Prada'. The particular question of this discourse therefore is, whether consumers really care about ethics when it comes to the consumption of luxury goods or whether the very nature of such products leads to the suppression of any potential ethical issues related. The key to investigating this question is the focus on behaviour rather than being misled by good attitudes or intensions. In this context, it is crucial to evaluate contemporary ethical consumption in general before applying the concept to the specific characteristics of the luxury industry.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: 'Distinction' ( 1,3), London School of Economics (Media and Communications), course: The Audience in Media and Communications, language: English, abstract: 'Will the internet set us free ' is the provoking question McChesney (1999) raised a decade ago (pp. 119). By this he means if new modes of communication will relativise the supposed dominant power of media organisations. It would not be the first time in the history of media that a new form of media challenges the power of established media organisations (Curran, 2002). Especially with the rise of user-generated-content - finally enabling the audience to create their own meanings (Bruns, 2007) - has undeniable potential to break with old power structures in favour of the audience. This power shift, however, might just be a moment of euphoria rather than a long-term condition since it seems unlikely that big corporate media organisations will witness their disempowerment passively. The following discourse will illustrate why a power shift between media organisations and their audiences is, indeed, visible but cannot be considered radical. This notion will be supported by examples of empirical research taking into account the complex nature of power relations and the contradicting views related to media power before and after the rise of user-generated-content. 16 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2010 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 'Distinction' (1,3), London School of Economics (Management), course: International Marketing - A Strategic Approach, language: English, abstract: 'Ethics are in vogue' is the conclusion drawn by New York Times journalist Alison Smale (2007) regarding the outcome of the 2007 IHT luxury conference. This claim is based on the assumption of a new emerging type of luxury consumer whose buying decision seems to depend on the ethical performance of manufacturing companies (Gonzalez, 2009). Is this notion merely wishful thinking or does it actually fit empirical reality, since the latter would invalidate the saying 'the devil wears Prada'. The particular question of this discourse therefore is, whether consumers really care about ethics when it comes to the consumption of luxury goods or whether the very nature of such products leads to the suppression of any potential ethical issues related. The key to investigating this question is the focus on behaviour rather than being misled by good attitudes or intensions. In this context, it is crucial to evaluate contemporary ethical consumption in general before applying the concept to the specific characteristics of the luxury industry. 16 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: 'Distinction' (BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 16 pp. Englisch.

Taschenbuch. Condición: Neu. The (R)evolution of Audience Power | Or does the rise of user-generated content signal a radical power shift between media organisations and their audiences? | Saskia Scheibel | Taschenbuch | 16 S. | Englisch | 2011 | GRIN Verlag | EAN 9783640955961 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand.…

Taschenbuch. Condición: Neu. Ethical Luxury - Myth or Trend? | Saskia Scheibel | Taschenbuch | 16 S. | Englisch | 2011 | GRIN Verlag | EAN 9783640937677 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand.