Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 14,66
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Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Business Expert Press, US, 2017
ISBN 10: 163157003X ISBN 13: 9781631570032
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
EUR 17,63
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 16,08
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Anybook.com, Lincoln, Reino Unido
EUR 3,89
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9781567204070.
Librería: Anybook.com, Lincoln, Reino Unido
EUR 3,89
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9781567204070.
Idioma: Inglés
Publicado por Business Expert Press, US, 2017
ISBN 10: 163157003X ISBN 13: 9781631570032
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 20,94
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
EUR 21,73
Cantidad disponible: 1 disponibles
Añadir al carritohardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
EUR 21,87
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 150 pages. 8.86x6.02x0.43 inches. In Stock.
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 24,92
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Añadir al carritoCondición: New. 2017. paperback. . . . . .
EUR 18,68
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Añadir al carritoCondición: New.
Librería: Ammareal, Morangis, Francia
EUR 20,57
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Bon. Ancien livre de bibliothèque avec équipements. Edition 2012. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2012. Ammareal gives back up to 15% of this item's net price to charity organizations.
EUR 21,77
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 30,72
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Añadir al carritoCondición: New. 2017. paperback. . . . . . Books ship from the US and Ireland.
Idioma: Inglés
Publicado por Business Expert Press, US, 2017
ISBN 10: 163157003X ISBN 13: 9781631570032
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
EUR 19,10
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 66,25
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: BennettBooksLtd, Los Angeles, CA, Estados Unidos de America
EUR 69,26
Cantidad disponible: 1 disponibles
Añadir al carritohardcover. Condición: New. In shrink wrap. Looks like an interesting title!
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 76,94
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Añadir al carritoCondición: New.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 71,49
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 300.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 68,27
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 85,02
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 300.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 77,64
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Añadir al carritoCondición: New. In.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 78,10
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Añadir al carritoCondición: New. In.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 77,19
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Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Business Expert Press, US, 2017
ISBN 10: 163157003X ISBN 13: 9781631570032
Librería: Rarewaves.com UK, London, Reino Unido
EUR 18,67
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 77,67
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 84,10
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 300.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 97,23
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Añadir al carritoCondición: New.
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 88,46
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. Editor(s): Dholakia, Ruby Roy; Mundorf, Norbert; Dholakia, Nikhilesh. Series: Routledge Communication Series. Num Pages: 300 pages. BIC Classification: JFD; JNQ. Category: (P) Professional & Vocational. Dimension: 229 x 152. Weight in Grams: 557. . 2016. Paperback. . . . .
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 90,55
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. This volume examines the forces of globalization, technological competiton and their effect on e-commerce and on-line marketing, asking why some Internet practices work, and some don't. The book then relates these findings to the marketplace with managerial advice and emprical findings. Editor(s): Dholakia, Nikhilesh; Fritz, Wolfgang; Dholakia, Ruby Roy; Dholakia, Ruby; Mundorf, Norbert. Num Pages: 328 pages, black & white illustrations. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 19. Weight in Grams: 639. . 2001. Hardback. . . . .
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 109,07
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.