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Publicado por Oxford University Press, United Kingdom, Oxford, 2015
ISBN 10: 0198704208ISBN 13: 9780198704201
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world. Written by experts in the field, it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and employ. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and compete for consumer loyalty. In addition, brand management theory is applied to a wealth of engaging real-life case studies and full colour images clearly illustrate brand strategies in action. Diverse and dynamic examples include Red Bull, Fiat, and Virgin, as well as innovative Australian stationery brands, Scandinavian coffee companies, and international retail giants. As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry. This textbook is accompanied by an integrated Online Resource Centre: For students: - Apply your research skills and widen your understanding of real-world brand management with our range of web exercises. - Connect to relevant and reliable sources of online information using our chapter-by-chapter web links. For registered lecturers: - Adapt the accompanying PowerPoint slides as a basis for lecture presentations, or for use as hand-outs in class. - Access links to a range of relevant articles, YouTube videos, and websites to support your teaching. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Nuevo desde EUR 127,28
Usado desde EUR 0,93
Encuentre también Tapa blanda
Publicado por Oxford Univ Pr, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Libro
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Nuevo desde EUR 50,86
Usado desde EUR 6,54
Encuentre también Tapa blanda
Publicado por iUniverse, Incorporated, 2011
ISBN 10: 146203697XISBN 13: 9781462036974
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Libro
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Más opciones de compra de otros vendedores en IberLibro
Nuevo desde EUR 13,74
Usado desde EUR 6,89
Encuentre también Tapa blanda
Publicado por Oxford University Press, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Libro
Paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
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Nuevo desde EUR 49,09
Usado desde EUR 3,85
Encuentre también Tapa blanda
Publicado por Oxford University Press, 2009
ISBN 10: 0199532575ISBN 13: 9780199532575
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Publicado por OUP Oxford 14/12/2006, 2006
ISBN 10: 0199260001ISBN 13: 9780199260003
Librería: AwesomeBooks, Wallingford, Reino Unido
Libro
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Usado desde EUR 4,25
Publicado por Oxford University Press, United Kingdom, Oxford, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. Whilst adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning. Building on a solid theoretical underpinning, it provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, enabling students to understand the practical application of Brand Management, whilst the framework for the book separates a brand's concept into functional and emotional parts. By using a wealth of new and up-to-date illustrative examples and case material that will appeal to international and UK students, the authors have ensured the text remains not only cutting edge in terms of academic theory but accessible for student readers. The wide experience of the author team, from consulting with industry and teaching on demanding MBA and executive development courses, means that the complex and exciting ideas presented in this edition are firmly grounded in managerial implications and applications. For this edition the authors have provided much greater integration between the book and the online resource centre by linking examples and brands used in the text to the URLs provided on the lecturer resource, thus allowing students ready access to examples that contextualise the theory. The new edition of the text will be supported by a completely updated and expanded Online Resource Centre: Student Resources: Web links (new) Web exercises (new) Glossary of terms Lecturer Resources: Powerpoint slides (updated & extended) Resource Box - links and references for multi media / print / film / TV clips that are relevant for lecturers to demonstrate strategic branding issues. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Usado desde EUR 4,04
Publicado por iUniverse 4/24/2013, 2013
ISBN 10: 1475978073ISBN 13: 9781475978070
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
Libro
Paperback or Softback. Condición: New. The Essential Self: The Key to a Life of Passion, Lasting Joy and Fulfillment 0.53. Book.
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Nuevo desde EUR 14,20
Publicado por Oxford University Press, 2021
ISBN 10: 0198835612ISBN 13: 9780198835615
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Libro
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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Nuevo desde EUR 40,54
Usado desde EUR 9,03
Encuentre también Tapa blanda
Publicado por Oxford University Press, 2018
ISBN 10: 019879780XISBN 13: 9780198797807
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
Libro
Paperback. Condición: Good. 4th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Nuevo desde EUR 54,98
Usado desde EUR 22,80
Encuentre también Tapa blanda