Rodgers shelly (89 resultados)

paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Paperback. Condición: Very Good. This book is in very good condition; no remainder marks. It does have some cover shelfwear. Inside pages are clean. ; Routledge Communication Series; 648 pages.

Paperback. Condición: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

paperback. Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

paperback. Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.…

Soft cover. Condición: Fair. SIGNED BY FESS PARKER on the front cover, and JOHN BONI in the cast listing. Octavo, 20 pages including covers, staple-bound (dampness damage, creases, closed tears, rubbing, minor soling, rust to staples, fair to good). Fess Parker rose to stardom playing Davy Crockett in the 1954-55 Disney mini-series. He later played Daniel Boone on the NBC television series, from 1964-70. John Boni was in the TV shows The Electric Company, Facts of Life, 227, General. Signed by Author(s).…

Condición: New.

Condición: New. pp. 536.

Condición: New. pp. 536.

Condición: As New. Unread book in perfect condition.

Condición: New. pp. 536.

Paperback. Condición: new. Paperback. Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory.Utilizing McGuires persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theoryand across advertising contextsboth traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming. Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: New.

Condición: New.

Condición: New.

Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Condición: As New. Unread book in perfect condition.

Paperback. Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.

Condición: New. In English.

Condición: New.

Condición: New.

Condición: New. pp. 496.

Condición: As New. Unread book in perfect condition.

Condición: New.

Condición: New. pp. 496.

Condición: New.

Paperback. Condición: Brand New. 2nd edition. 548 pages. 9.00x6.00x1.25 inches. In Stock.