Prof rashmi bhatia (39 resultados)

Condición: New. In English.

Condición: New. In English.

Condición: New. In English.

Condición: New. In English.

Condición: New. In English.

Paperback. Condición: new. Paperback. "Some customers do not merely buy brands - they defend them, celebrate them, and sometimes build part of their identity around them."Brands are no longer confined to products placed on supermarket shelves or logos displayed on billboards. Today, brands influence identities, shape aspirations, create communities, drive economies, and even define cultures. People no longer merely purchase products or services; they increasingly purchase emotions, meanings, experiences, and social signals. A brand can transform an ordinary object into a symbol of status, trust, belonging, rebellion, innovation, or hope.This book has been written to help readers understand not only what branding is, but why branding has become one of the most powerful invisible forces shaping modern society.Unlike traditional brand management books that focus only on theories, models, and technical definitions, this book blends psychology, strategy, storytelling, culture, technology, and real-world business dynamics into one integrated journey. It is designed for students, educators, entrepreneurs, marketers, professionals, startup founders, researchers, and curious readers who wish to understand the evolving science behind modern branding.Whether the reader is analysing Apple, observing the emotional loyalty surrounding Nike, understanding the cultural influence of Taylor Swift, or examining how cities like Dubai position themselves globally, the purpose remains the same - to decode the mechanisms through which brands influence human thought, behavior, and decision-making. The book has been carefully organized into interconnected sections that progressively expand the reader's understanding of brand management.The reader will begin to understand how brands influence memory, identity, aspiration, and social belonging. Modern examples in the book demonstrate how brands survive, evolve, collapse, and recover.The reader will discover how people, nations, universities, and cultural institutions strategically shape perception and identity. The purpose of writing and presenting this book is not only to study the present but also to anticipate the future direction of global brand ecosystems.Throughout the book, readers will encounter special segments titled "Brand Decode." These sections deeply analyse a particular brand, personality, organization, or place to uncover the strategic and psychological foundations behind its influence.At the end of every chapter, readers will encounter reflective questions titled "Questions to Ponder." These questions are not designed merely for examination purposes. Instead, they are intended to stimulate critical thinking, discussion, strategic reflection, and deeper intellectual engagement. One of the most powerful ways to understand branding is to observe it in everyday life. Therefore, this book includes practical Brand Observation Exercises that encourage readers to study branding within real-world environments. These exercises transform the reader from a passive learner into an active observer of consumer psychology and market behavior.The branding landscape is evolving faster than ever before.Artificial intelligence, digital ecosystems, virtual influencers, algorithm-driven recommendations, and immersive technologies are redefining how brands communicate and how consumers perceive trust and authenticity.To address these transformations, every chapter includes a section called "Future Lens."These segments explore emerging possibilities and future-oriented questions such as: Will AI-generated personalities become global brands?Will virtual worlds redefine consumer loyalty? etc</l Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Condición: New. In English.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condición: New. Print on Demand.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condición: New. Print on Demand.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Condición: new. Paperback. A-Z of Being an Entrepreneur-2: Entrepreneurs Enjoy Doing the Impossible(Serial 2) is a comprehensive and contemporary guide to entrepreneurship that explores the entrepreneurial journey from concept to execution, from mindset to market leadership, and from innovation to sustainable growth. The book is designed for students, aspiring entrepreneurs, startup founders, educators, researchers, professionals, and business enthusiasts who wish to understand entrepreneurship not merely as a business activity but as a transformative force capable of reshaping industries, economies, and societies.The book combines classical entrepreneurial theories with modern business realities, providing readers with a balanced understanding of the foundations and future of entrepreneurship. Drawing upon the works of renowned thinkers such as Joseph Schumpeter, Peter Drucker, David McClelland, Hoselitz, Kunkel, and Cochran, the authors explain how innovation, leadership, personality, social structures, economic environments, and opportunity recognition contribute to entrepreneurial success.A major strength of the book lies in its focus on innovation and opportunity creation. The authors emphasize that entrepreneurs do not merely discover opportunities; they often create them through imagination, experimentation, strategic thinking, and value creation. The book explores how innovation drives economic development, transforms industries, and creates competitive advantage in an increasingly dynamic global marketplace.The text examines a wide spectrum of entrepreneurial themes, including startup ecosystems, women entrepreneurship, digital entrepreneurship, MSMEs, entrepreneurial leadership, branding, business planning, project management, venture capital, market research, opportunity recognition, sustainability, intrapreneurship, and global entrepreneurship. It also discusses emerging trends such as artificial intelligence, digital transformation, innovation ecosystems, and future business models.The book is highly practical in nature. Each chapter incorporates real-world examples, entrepreneurial case studies, reflective exercises, entrepreneurial activities, questions to ponder, and future-oriented discussions that encourage readers to connect theory with business practice. Successful organizations such as Infosys and Amul are used as examples to demonstrate how entrepreneurial vision, leadership, innovation, and perseverance can create extraordinary impact.A recurring theme throughout the book is that entrepreneurship is fundamentally a mindset characterized by creativity, resilience, opportunity recognition, calculated risk-taking, leadership, adaptability, and continuous learning. The authors argue that future entrepreneurs will succeed not merely because of financial resources but because of their ability to combine technology with humanity, innovation with purpose, and ambition with social responsibility.Ultimately, A-Z of Being an Entrepreneur serves as both an academic resource and an inspirational guide. It encourages readers to challenge limitations, embrace innovation, develop entrepreneurial thinking, and transform challenges into opportunities. The central message of the book is captured in its title: entrepreneurs are individuals who enjoy doing what others consider impossible. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condición: New. Print on Demand.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

Paperback. Condición: new. Paperback. IKIGAI IN ACTION Discover Your Purpose. Redefine Success. Transform Your Life.Why do so many people feel lost despite being busy?Why do students feel uncertain about their future?Why do working professionals feel exhausted, unmotivated, and disconnected from their work?In a world driven by deadlines, pressure, competition, and constant change, one question matters more than ever: What gives your life true meaning?The answer may lie in an extraordinary Japanese philosophy called Ikigai-your reason for waking up every morning.Ikigai in Action is not just a book.It is a transformational journey toward discovering purpose, fulfillment, happiness, and meaningful success.This powerful guide helps students, professionals, entrepreneurs, and lifelong learners uncover the intersection of four life-defining questions: What do you love?What are you good at?What does the world need?What can you be rewarded for?Where these answers meet, you find your Ikigai.Through practical frameworks, inspiring insights, self-reflection exercises, and real-world case studies, this book shows you how to align your passion, profession, strengths, and purpose.Inside this book, you will learn how to: Find clarity in life and careerDiscover your true purposeBuild motivation and resilienceOvercome stress and uncertaintyAlign passion with professionCreate balance, happiness, and growthWhether you are a student searching for direction, a professional seeking purpose, or an individual striving for a more meaningful life, this book offers a practical roadmap to transformation.Success without purpose feels empty.Achievement without fulfillment feels incomplete.A busy life without meaning feels exhausting.It's time to stop merely existing.It's time to start living with purpose.Discover your Ikigai.Unlock your potential.Transform your life.Success gives achievement. Ikigai gives meaning.Discover the Japanese secret to living with purpose, passion, and fulfillment.You are not here just to survive. You are here to thrive.Discover your purpose with Ikigai in Action. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Condición: New. Print on Demand.

Paperback. Condición: new. Paperback. The Mahabharata is one of the two major Sanskrit epics of ancient Indian literature, alongside the Ramayana, and is celebrated for its vast scope, complex characters, and philosophical depth. Attributed to the sage Vyasa, also known as Vedavyasa, it is considered one of the longest epics in the world, with over 100,000 shlokas (verses) across 18 parvas (sections), exceeding the combined length of the Iliad and the Odyssey.The name "Mahabharata" can be translated from Sanskrit as "the great tale of the Bharata dynasty", with "Maha" meaning "Great" and "Bharat" referring to the Bharata clan, which includes the Pandavas and Kauravas. This epic not only tells a rich narrative but also serves as a significant historical and philosophical document, exploring themes of righteousness, war, ethics, and destiny that resonate deeply within Indian culture and spirituality. Why You Should read this Book1. Cultural Significance: The Mahabharata is a cornerstone of Indian culture and has significantly influenced art, literature, and philosophy in India and beyond. Understanding its themes and narratives can provide deeper insights into Indian customs, values, and social structures.2. Complex Characters: The epic features a wide range of characters, each with their strengths, weaknesses, and moral dilemmas. This complexity allows readers to explore human psychology, motivations, and ethical considerations, making it a rich source for character study.3. Philosophical Depth: The Mahabharata delves into profound philosophical themes, including dharma (duty), justice, morality, and the nature of good and evil. The Bhagavad Gita, a section of the Mahabharata, presents a dialogue on these themes, offering timeless wisdom that is relevant in various contexts today.4. Moral and Ethical Lessons: The dilemmas faced by the characters often reflect complex moral questions that are relevant to modern life. Readers can draw parallels to contemporary issues such as conflict resolution, justice, and the consequences of one's actions.5. Historical Context: The aftermath of the Mahabharata, including the consequences of the Kurukshetra War and its impact on society, provides a historical lens through which to examine the consequences of war and conflict. It prompts reflection on peace, reconciliation, and the cost of violence.6. Inspiration for Modern Stories: Many modern narratives in literature, film, and television draw inspiration from the Mahabharata. Familiarity with the epic enhances one's understanding of these contemporary adaptations and their cultural references.7. Spiritual Insights: For those interested in spirituality, the Mahabharata offers insights into the nature of existence, duty, and the pursuit of truth. It engages with questions about life, death, and the divine that resonate across various spiritual traditions.8. Engagement with Heritage: Reading the Mahabharata and it's Aftermath allows individuals to connect with their cultural heritage, especially for those of Indian descent. It fosters a sense of identity and belonging rooted in shared stories and values.9. A Source of Reflection: The epic acts as a mirror reflecting human nature and societal issues. Readers can engage in introspection and consider their beliefs and values in light of the challenges depicted in the narrative. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback. Condición: new. Paperback. In this Part(P2) Chapters 6-12: From Customer Value to Intelligent MarketingMarketing Management X.0 (P2) take readers on a journey from traditional customer relationship management to the emerging world of AI-powered, data-driven and intelligent marketing. Customer Lifetime Value and Relationship Marketing, explores Customer Lifetime Value (CLV), customer acquisition and retention, customer profitability, loyalty, engagement, churn management, CRM and loyalty programmes, showing how organisations can move beyond individual transactions to build profitable, long-term customer relationships. AI and Marketing, examines how Artificial Intelligence is transforming virtually every dimension of marketing, including market research, consumer behaviour analysis, segmentation, targeting, positioning, product development, pricing, advertising, sales forecasting, CRM, customer service, branding, social media, influencer marketing, voice and visual search, programmatic advertising and omnichannel marketing. The chapter highlights the shift from intuition-driven marketing towards intelligent, predictive and increasingly automated decision-making. Generative AI and Intelligent Content Creation, focuses on the revolutionary impact of Generative AI on marketing communication. It explores AI-generated text, images, video and audio; personalised content; AI-assisted copywriting; campaign development; conversational marketing; prompt engineering; synthetic media and content personalisation. The chapter also considers the opportunities, limitations and strategic implications of using Generative AI to create engaging and scalable marketing experiences. Marketing Automation and AI-Powered Decision Making, explores how automation and intelligent systems are reshaping customer journeys and marketing operations. Topics include automated campaigns, lead nurturing, email and social media automation, AI-powered recommendations, predictive analytics, automated segmentation, dynamic pricing, chatbots, intelligent CRM and real-time campaign optimisation. The chapter demonstrates how AI can help marketers move from simply analysing what happened to anticipating what is likely to happen and determining what action should be taken.The Book addresses one of the most important challenges of Marketing Management X.0: how to use AI responsibly. It examines consumer privacy, data protection, algorithmic bias, fairness, transparency, explainability, surveillance, manipulation, deepfakes, misinformation, consent and responsible personalisation. The chapter emphasises that technological capability must be balanced with consumer rights, ethical responsibility and trust. It further explores how organisations transform large volumes of customer and market data into actionable intelligence. It covers the characteristics and sources of Big Data, behavioural and customer data, data integration, analytics, predictive and prescriptive analytics, real-time marketing intelligence, dashboards, social listening, competitive intelligence and data-driven segmentation. The chapter demonstrates how modern marketers can use data not merely to understand the past but to identify emerging opportunities and make more informed strategic decisions.Marketing Metrics and Key Performance Indicators, brings the discussion towards marketing accountability and performance measurement. It examines important marketing metrics such as Click-Through Rate (CTR), conversion rate, Return on Investment (ROI), Return on Advertising Spend (ROAS), Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), Average Order Value (AOV), customer retention, churn and engagement. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …