Philip j aust (2 resultados)
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Idioma: Inglés
Editorial: VDM Verlag Dr. Müller|VDM Verlag Dr. Müller e.K., 2008
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Librería: moluna, Greven, Alemaniamoluna
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 69,25
Envío por EUR 48,99Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New. Organizational Identity (OI) has traditionally been defined as those core, distinctive, and enduring features unique to an institution however, advances in organizational research prompt a reconceptualization of OI in light of communication s role in proje.
- Más imágenes
Idioma: Inglés
Editorial: VDM Verlag Dr. Müller, VDM Verlag Dr. Müller E.K., 2008
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 84,12
Envío por EUR 61,31Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. Neuware - Organizational Identity (OI) has traditionally been defined as those core, distinctive, and enduring features unique to an institution; however, advances in organizational research prompt a reconceptualization of OI in light of communication's role in projecting and maintaining the modern o…rganization's identity. This book offers a revised definition of OI emphasizing a company's communicated values as central to its identity.The author then develops and applies a method for OI assessment in a case study examining the first five years of a fledgling organization: The United Church of God, an International Association. Results of a longitudinal study indicate that United generally projects a similar value pattern from 1995-2000 with slight variation. Based on these results, three findings are advanced regarding United's OI. The implications of this study are addressed in terms of what they mean for United and for OI inquiry, in general.
