EUR 3,10
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Añadir al carritoCondición: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Librería: medimops, Berlin, Alemania
EUR 4,76
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Añadir al carritoCondición: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
EUR 3,85
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Añadir al carritoSoftcover. Condición: Très bon. Légères traces d'usure sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations.
Publicado por Pearson, 2014
ISBN 10: 2744066036 ISBN 13: 9782744066030
Librería: Ammareal, Morangis, Francia
EUR 3,14
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Añadir al carritoSoftcover. Condición: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2014. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2014. Ammareal gives back up to 15% of this item's net price to charity organizations.
Librería: medimops, Berlin, Alemania
EUR 17,77
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Añadir al carritoCondición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
EUR 20,00
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Añadir al carritoCondición: Neuf.
Librería: Gallix, Gif sur Yvette, Francia
EUR 24,80
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Añadir al carritoCondición: Neuf.
EUR 57,44
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include:- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.- Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 55,11
Cantidad disponible: 18 disponibles
Añadir al carritoCondición: New.
EUR 51,95
Cantidad disponible: 15 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
EUR 58,64
Cantidad disponible: 5 disponibles
Añadir al carritoPaperback or Softback. Condición: New. Consumer Behaviour: Understanding Consumers in a Digital Landscape. Book.
Librería: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 51,28
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Añadir al carritoCondición: new.
Librería: California Books, Miami, FL, Estados Unidos de America
EUR 61,04
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
EUR 42,97
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 61,10
Cantidad disponible: 18 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
EUR 64,21
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: NEW.
Idioma: Inglés
Publicado por Kogan Page Ltd, London, 2025
ISBN 10: 1398618616 ISBN 13: 9781398618619
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 66,83
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include: - Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement. - Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design. - Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking. Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 52,51
Cantidad disponible: 18 disponibles
Añadir al carritoCondición: New.
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 58,56
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
EUR 71,12
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include:- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.- Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 63,66
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 54,94
Cantidad disponible: 18 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Chiron Media, Wallingford, Reino Unido
EUR 55,33
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: New.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 60,15
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. In.
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 56,30
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 76,70
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. 1st edition NO-PA16APR2015-KAP.
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 72,36
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Librería: Solibri, Epone, Francia
EUR 5,13
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: fine. très bon état. Optez pour nos livres d'occasion en très bon état, et soutenez l'insertion sociale et l'écologie en leur offrant une seconde vie. 339303-1 - E-commerce - Comment concevoir, réaliser et piloter votre site Comment concevoir, réaliser et piloter votre site, Pelet, Jean-Éric, DUNOD, 2018.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 83,43
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 440 pages. 9.45x6.69x0.59 inches. In Stock.
EUR 51,90
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: NEW.