Idioma: Inglés
Publicado por Prentice Hall College Div, 1987
ISBN 10: 0137310358 ISBN 13: 9780137310357
Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de America
EUR 1,73
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Very Good. Has moderate shelf and/or corner wear. Great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Librería: BookDepart, Shepherdstown, WV, Estados Unidos de America
EUR 0,94
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Añadir al carritoHardcover. Condición: Good. Hardback, 7th edition; 64th printing; fading, shelf wear to exterior; underlining; good condition with firm binding. No dust jacket.
Idioma: Inglés
Publicado por SAGE Publications, Incorporated, 2003
ISBN 10: 0761927719 ISBN 13: 9780761927716
Librería: Better World Books Ltd, Dunfermline, Reino Unido
EUR 9,59
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Idioma: Inglés
Publicado por SAGE Publications, Inc, 2003
ISBN 10: 0761927719 ISBN 13: 9780761927716
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
EUR 4,87
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Idioma: Inglés
Publicado por SAGE Publications, Inc, 2004
ISBN 10: 0761927719 ISBN 13: 9780761927716
Librería: Ammareal, Morangis, Francia
EUR 3,50
Cantidad disponible: 1 disponibles
Añadir al carritoSoftcover. Condición: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations.
EUR 16,79
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Añadir al carritoCondición: New. pp. 654.
Librería: Bookbot, Prague, Republica Checa
EUR 3,80
Cantidad disponible: 1 disponibles
Añadir al carritoOther. Condición: Fine. Leichte Rillen / Abschürfungen / Risse / Knicke; Gebrochener Buchrücken; Farbtonänderung.
Librería: Books in my Basket, New Delhi, India
EUR 11,38
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Añadir al carritoSoft cover. Condición: New. ISBN:9789361593994,Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition.
Publicado por D.H. Mark/General Learning Press, 1972
Librería: George Cross Books, Lexington, MA, Estados Unidos de America
Miembro de asociación: IOBA
Original o primera edición
EUR 24,76
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. First ition edition. Good/Wraps (34851) . FIRST EDITION. Trade paperback, good condition, w. smwht rubbed wraps--marks and scuffs. Ltly slanted, ltly sunned sp, lt sp crease. V. ltly bumped corners, sme v. lt edgwr. Ltly tanned p. edges, sme lt soil. Ltly tanned ins wraps, pp. Sig on first p., o/w cln, tight, unmarked. 538.
ISBN 10: 9361593994 ISBN 13: 9789361593994
Librería: SMASS Sellers, IRVING, TX, Estados Unidos de America
EUR 32,28
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability.
Publicado por PEARSON INDIA, 2024
ISBN 10: 9361593994 ISBN 13: 9789361593994
Librería: UK BOOKS STORE, London, LONDO, Reino Unido
EUR 39,01
Cantidad disponible: 4 disponibles
Añadir al carritoPaperback. Condición: New. Brand New ! Fast Delivery "International Edition " and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 4-6 Working days .and we do have flat rate for up to 2LB. Extra shipping charges will be requested This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
Idioma: Inglés
Publicado por SAGE Publications, Inc, 2003
ISBN 10: 0761927719 ISBN 13: 9780761927716
Librería: BennettBooksLtd, Los Angeles, CA, Estados Unidos de America
EUR 72,78
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. In shrink wrap. Looks like an interesting title!
Idioma: Inglés
Publicado por SAGE Publications Inc, US, 2003
ISBN 10: 0761927719 ISBN 13: 9780761927716
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 82,30
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. "Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials."-Robb Kopp, Babson College"The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike."-Suzanne B. Walchli, University of the PacificThe Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.Key Features:* Provides an up-to-date, accurate, comprehensive collection of terms and concepts that are essential for an understanding of the basic promotion functions of marketing* Entries are clear, applied, practical and non-technical, designed for both students and professionals* International entries are included to give the reader a greater awareness of the language of marketing than has been previously availableAbout the AuthorNorman A. Govoni is Professor of Marketing at Babson College, where he served as Division Chair for fifteen years (1975-1990). He is the author of several textbooks including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing, all published by Prentice Hall. Among his honors is the Carpenter Prize for Outstanding Contributions to Babson College.
Idioma: Inglés
Publicado por SAGE Publications, Inc, 2003
ISBN 10: 0761927719 ISBN 13: 9780761927716
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 74,13
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. In.
Idioma: Inglés
Publicado por SAGE Publications, Inc 2003-10-07, 2003
ISBN 10: 0761927719 ISBN 13: 9780761927716
Librería: Chiron Media, Wallingford, Reino Unido
EUR 70,87
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New.
Idioma: Inglés
Publicado por SAGE Publications, Inc, 2003
ISBN 10: 0761927719 ISBN 13: 9780761927716
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 88,31
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
EUR 81,48
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback / softback. Condición: New. New copy - Usually dispatched within 3 working days.
Idioma: Inglés
Publicado por SAGE Publications, Inc, 2003
ISBN 10: 0761927719 ISBN 13: 9780761927716
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 98,46
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Original o primera edición
EUR 91,70
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 177 x 13. Weight in Grams: 454. . 2003. 1st Edition. Paperback. . . . .
Idioma: Inglés
Publicado por SAGE Publications, Inc, 2003
ISBN 10: 0761927719 ISBN 13: 9780761927716
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 90,47
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por SAGE Publications, Inc, 2003
ISBN 10: 0761927719 ISBN 13: 9780761927716
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 104,63
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 114,40
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 177 x 13. Weight in Grams: 454. . 2003. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
EUR 77,77
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.Über den AutorNorman A. P. Govoni is Professor of Marketin.
EUR 125,28
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 1st edition. 256 pages. 9.75x7.00x0.50 inches. In Stock.
Idioma: Inglés
Publicado por SAGE Publications Inc, US, 2003
ISBN 10: 0761927719 ISBN 13: 9780761927716
Librería: Rarewaves.com UK, London, Reino Unido
EUR 77,30
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. "Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials."-Robb Kopp, Babson College"The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike."-Suzanne B. Walchli, University of the PacificThe Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.Key Features:* Provides an up-to-date, accurate, comprehensive collection of terms and concepts that are essential for an understanding of the basic promotion functions of marketing* Entries are clear, applied, practical and non-technical, designed for both students and professionals* International entries are included to give the reader a greater awareness of the language of marketing than has been previously availableAbout the AuthorNorman A. Govoni is Professor of Marketing at Babson College, where he served as Division Chair for fifteen years (1975-1990). He is the author of several textbooks including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing, all published by Prentice Hall. Among his honors is the Carpenter Prize for Outstanding Contributions to Babson College.
Idioma: Inglés
Publicado por SAGE Publications, Inc, 2003
ISBN 10: 0761927700 ISBN 13: 9780761927709
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 180,27
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por SAGE Publications, Inc, 2003
ISBN 10: 0761927700 ISBN 13: 9780761927709
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 182,68
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por SAGE Publications, Inc, 2003
ISBN 10: 0761927700 ISBN 13: 9780761927709
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 187,26
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por SAGE Publications, Inc, 2003
ISBN 10: 0761927700 ISBN 13: 9780761927709
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 194,83
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
EUR 232,70
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Brand New. 249 pages. 10.00x7.25x0.75 inches. In Stock.