Monga g s (3 resultados)
Editorial: Vikas Publishing House (P) Ltd.
Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 24,85
Envío por EUR 7,59Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: New. pp. 912 Illus.
Editorial: Vikas Publishing House (P) Ltd.
Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 29,63
Envío por EUR 3,49Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: New. pp. 912 Index 2nd Revised Edition.
Editorial: Deep and Deep
- Tapa dura
Librería: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
Contactar con el vendedorVendedor de 4 estrellasCondición: Usado - Como Nuevo
EUR 31,56
Envío por EUR 17,50Se envía de India a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: As New. Dust Jacket Included. Contents: Foreword. Preface. 1. Marketing concepts, significance of the subject and an overview of marketing planning. 2. Marketing environment. 3.Competition. 4. Understanding consumer behaviour. 5. Strategic marketing. 6. Market segmentation. 7. Product. 8. Pricing. 9. Market…ing information and research. 10. Global marketing. 11. Physical distribution and channels of distribution. 12. Sales management. 13. Marketing communication and promotion. 14. Advertising. 15. Marketing organisation and control. 16. Services marketing. 17. Rural marketing. 18. Quality. 19. E-Commerce and Internet marketing. 20. Customer relationship management (CRM). 21. Marketing management and the laws. Bibliography. Index. "Marketing is concerned with creativity and productivity involving proper planning and executing the pricing, promotion and distribution of goods and services for customer satisfaction as well as for meeting organisational objectives.Modern marketing, tending to become relationship marketing, gives great importance to customer satisfaction through improved quality, courteous approach etc. It now freely uses e-marketing with internet applications. "This book covers various aspects of modern marketing and examines valuable learning tools in the field to prepare the students for the practical as well as theoretical aspects of the subject while improving their marketing decision making abilities in real life situations. It is most comprehensive and presents the text in a systematic manner, along with various diagrams, illustrations and several case studies." (jacket) No. 30 605 pp.
