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Paperback. Condición: Good. Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization's mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.…

Paperback. Condición: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condición: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condición: Good. Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization's mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.…

Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condición: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Condición: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condición: Good. Book in Good condition.

Condición: New.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: As New. Unread book in perfect condition.

paperback. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Paperback. Condición: new. New Copy. Customer Service Guaranteed.

Paperback. Condición: New. Second Edition 2025. This Second Edition presents research, theory, and practical applications for social media and libraries, providing insights into the life of the social library.  Readers are introduced to the features of social sites that can be leveraged to create a unique and diversified library social media presence. The author explains how social media sites and services can be assessed based on a variety of attributes, such as visibility, voice, interaction, reach, impact, and reputation. This new edition addresses the changes in the social media landscape since the first edition was published as well as new issues that impact how libraries use social media. The author also addresses new issues that are impacting how libraries use social media, including changing algorithms, artificial intelligence, misinformation, privacy, moderation, policy issues, and more.…

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Second Edition 2025. This Second Edition presents research, theory, and practical applications for social media and libraries, providing insights into the life of the social library.  Readers are introduced to the features of social sites that can be leveraged to create a unique and diversified library social media presence. The author explains how social media sites and services can be assessed based on a variety of attributes, such as visibility, voice, interaction, reach, impact, and reputation. This new edition addresses the changes in the social media landscape since the first edition was published as well as new issues that impact how libraries use social media. The author also addresses new issues that are impacting how libraries use social media, including changing algorithms, artificial intelligence, misinformation, privacy, moderation, policy issues, and more.…

Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

Paperback. Condición: new. Paperback. This Second Edition presents research, theory, and practical applications for social media and libraries, providing insights into the life of the social library. Readers are introduced to the features of social sites that can be leveraged to create a unique and diversified library social media presence. The author explains how social media sites and services can be assessed based on a variety of attributes, such as visibility, voice, interaction, reach, impact, and reputation. This new edition addresses the changes in the social media landscape since the first edition was published as well as new issues that impact how libraries use social media. The author also addresses new issues that are impacting how libraries use social media, including changing algorithms, artificial intelligence, misinformation, privacy, moderation, policy issues, and more. This Second Edition presents research, theory, and practical applications for social media and libraries, providing insights into the life of the social library. This new edition addresses the changes in the social media landscape since the first edition was published as well as new issues that impact how libraries use social media. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

paperback. Condición: Very Good. Legacy smart filter userdata3=general (pricing criteria).

paperback. Condición: New. Second. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: New.

Paperback. Condición: Brand New. 2nd edition. 100 pages. 9.44x6.61x9.45 inches. In Stock.

Condición: New. In English.

Condición: New.

Condición: New.