Masrianto dr (108 resultados)

Paperback. Condición: new. Paperback. Stop Guessing Whether Your AI Pilot Is Actually WorkingEvery marketing leader knows this moment: a competitor announces an AI tool, your team rushes to match it, and six months later nobody can say whether it moved a single real number. AI-Powered Marketing fixes that - before your next pilot becomes an expensive guess.This isn't another hype-driven AI marketing strategy book. It's a field-tested system for generative AI marketing decisions, built on four fully-sourced case studies - including a real company that lost a legal case over an unsupervised chatbot.The AI Decision-Readiness Framework - know if you're ready before you spendA clear line between what AI should automate and what needs a humanFour verified case studies, including one costly mistake most books won't show youA 90-day rollout plan plus a full AI governance checklist you can use this weekZero recycled stats - every claim is sourced or clearly labeled as illustrativeEvery figure in this book is independently verified, dated, and cited - not repackaged vendor marketing.Get your copy today, and make your next AI decision the one you can finally defend in the boardroom. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Paperback. Condición: new. Paperback. Your Strategy Was Perfect. Your Customers Left Anyway.If your last strategy offsite produced a beautiful plan that never showed up in renewal numbers, you're not alone - and it's probably not your strategy that failed. It's the gap between what you intended and what your customers actually felt. Customer-Centric Strategy closes that gap with 13 original, field-tested frameworks - not theory, not another list of tips, but a complete customer value strategy system you can put to work this week.Every chapter ends with an Executive Toolkit: a scorecard, worksheet, or diagnostic built for real meetings, not bookshelves. And every claim is sourced - no invented statistics, no fabricated case studies, ever.13 proprietary frameworks, from the Customer Value Bridge to the Trust EquationA 10-dimension Customer Value Gap Scorecard to diagnose your organization honestlyA CFO-ready ROI model - built for your data, not someone else's benchmarkReal, cited research (Bain, Kahneman, Harvard Business Review) - zero fabricated dataBook 9 of The Future-Ready Business Series(TM), written by Dr. Agus Masrianto, creator of the DMUI frameworkStop hoping your strategy reaches your customers. Build the bridge that guarantees it does - buy your copy today. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Your Five-Year Strategy Is Already Out of Date. Here's What to Do About It.You built a strategic plan that made perfect sense last year. Then a smaller, faster competitor changed the game - and your plan had no room to react. If you've ever watched a "correct" strategy quietly lose to a faster one, the problem was never your judgment. It was the playbook.Strategic Thinking for the AI Era is a business strategy book for executives built around the Future-Ready Advantage Architecture (FRAA) - a four-layer framework designed for competing in the age of AI, not just adopting it. Every one of its 12 chapters closes with a boardroom-ready checklist you can bring straight into your next strategy session.A proprietary competitive advantage framework built for AI-era disruptionThe one-page Future-Ready Strategy Canvas - your entire strategy on a single sheetA Strategic Action Checklist in every chapter, ready for immediate useA clear line between AI adoption (tactical) and true AI strategy for executives (structural)Composite case studies across technology, manufacturing, financial services, and mediaWritten by Dr. Agus Masrianto as Book 6 of The Future-Ready Business Series(TM), a 10-volume management collection built for the AI era.Stop reacting to disruption. Start architecting advantage - get your copy today. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Paperback. Condición: new. Paperback. Stop Guessing Whether Your Marketing Budget Actually WorksIf a board member ever asked "walk me through exactly how you calculated that ROI," could you? Most marketing leaders can't - not because they're bad at their job, but because nobody taught them how to defend a marketing analytics number under real scrutiny.This book fixes that. Built on a zero-fabrication research standard, it replaces guesswork with three fully-verified case studies - including a peer-reviewed experiment and two SEC-filed corporate decisions - showing exactly how real companies learned whether their spend actually worked. You'll walk away with frameworks for marketing attribution and marketing ROI you can defend in the room, not just report. A 6-point ROI checklist you run before any board presentationAn Attribution-Selection Framework - no more guessing which model to trustA 90-day playbook to rebuild your dashboard from scratch3 real, source-cited case studies (not invented "case studies")Plain-language AI trust framework for forecasts and predictionsEvery claim in this book is tagged Verified, Illustrative, or Contested - nothing is presented as fact without a source.Get the clarity your next budget meeting needs. Buy the paperback today. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. The Pilot That Worked - And Died AnywayYour best idea just cleared every test you gave it. Strong results. Happy sponsor. Real customer demand. Eighteen months later, it's still "in pilot" - because nobody agreed what "ready to scale" meant, and the one person who championed it got reassigned. Sound familiar?Innovation Management isn't another book that tells you to "fail fast" or "think like a startup." It's an operating manual: 11 field-tested frameworks that show you exactly where good ideas die in your organization - and how to fix each failure point, this quarter.Diagnose your organization in 20 minutes with the Innovation Reality CheckStop losing pilots to the Four Silent Killers before they even launchGet budget, talent, and governance aligned with the Three Resourcing LeversScore your full innovation system with the printable Full OS Self-ScoreEvery framework comes with a diagram, a checklist, and a next action - not just theoryWritten by Dr. Agus Masrianto, creator of the DMUI and STRATRIX(TM) frameworks, Volume 7 of The Future-Ready Business Series(TM).Stop running innovation theatre. Start running a system. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Your Growth Engine Isn't Broken. It's Just Running Out of Road.If your revenue has flattened even though your team is working harder than ever, this isn't a strategy problem - it's a business model problem, and almost no one tells you the difference. Business Model Innovation: Designing New Growth Engines for the Digital Economy gives you the exact diagnostic executives at established companies use to find out, in weeks not years, whether platform, subscription, or ecosystem models actually fit their organization - and when they honestly don't.This isn't another "disrupt or die" manifesto. It's a working system: score your risk, choose a direction, pilot it cheap, and scale only what's proven - all inside 90 days.The Business Model Innovation Canvas - the same 8-block framework that ties every chapter togetherScored diagnostics (Growth Engine Self-Check, Business Model Expiry Diagnostic) you can run this weekHonest "when NOT to use this model" guidance for platform, subscription, and ecosystem playsReal composite patterns across industries - including one pilot that correctly failed, and why that's a good outcomeA dated 90-Day Roadmap so this doesn't end up as another slide deck nobody acts onBuilt on the same research lineage as Business Model Generation and Platform Revolution, cited throughout.Get your copy today and find out what's actually running out of fuel - before your next competitor does. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Your Team Held Every Standup. Nothing Got Faster.If your organization has the standups, the sprints, the retrospectives - and decisions still crawl through five approvals - you're not failing at agility. You're stuck in agile theater: all the rituals, none of the structural change. Organizational Agility names this trap directly, then gives you the operating system to actually fix it.Built around the A.G.I.L.E. framework, this book treats organizational agility for leaders as five distinct, buildable capacities - not a mindset, not a poster on the wall. You'll walk away knowing exactly which one is holding your team back, and what to do about it this quarter.The A.G.I.L.E. Operating System - five capacities, not vague principlesA built-in 25-question diagnostic to score your own organizationA sharp lens for spotting "theater" - ritual without real changeComposite, boardroom-real scenarios in every chapterA first-90-days roadmap for building resilient organizations, honestly pacedWritten by Dr. Agus Masrianto for HR leaders, transformation consultants, and operations executives who are done with agile organization design that only changes the vocabulary.Read it, score your organization, and start with the one capacity that matters most. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. BREAKTHROUGH: The Strategic Planning Framework That Transforms Indonesian Business Leaders from Execution Failure to Measurable Success Why 90% of Strategic Plans Fail-And How You Can Join the Elite 10% That SucceedThe sobering truth: Harvard Business School research reveals that 90% of organizations fail to execute their strategies successfully. McKinsey studies show 70% of transformations fail due to poor execution. In Indonesia's complex business environment, these failure rates are even higher.The breakthrough solution: The Strategic Planning Terintegrasi Bisnis Indonesia (SPTBI) Framework-the first strategic execution methodology purpose-built for Indonesian business realities.What You'll MasterPhase 1: Strategic Foundation (Chapters 1-4)Strategic Execution Crisis Analysis - Understanding why brilliant strategies fail and what separates the 10% that succeedSPTBI Framework Architecture - The 5-component system combining Harvard rigor with Indonesian cultural intelligenceMarket Intelligence Excellence - Navigate Indonesia's unique regulatory, cultural, and competitive landscapeInternal Capability Assessment - Systematic evaluation using VRIO analysis, digital maturity matrices, and cultural strength frameworksPhase 2: Strategic Planning Excellence (Chapters 5-8)Strategic Options Generation - Blue Ocean Strategy adapted for Southeast Asian marketsVision & Mission Development - Create compelling direction using the enhanced SMART-ER frameworkResource Allocation Optimization - Four-dimensional resource framework transcending legacy budgetingDigital Transformation Strategy - Navigate digital disruption with 85-90% success rates vs. industry average of 30%Phase 3: Implementation & Execution (Chapters 9-12)Implementation Excellence - Strategic Implementation Project Management Framework (SIPMF)Leadership & Organizational Alignment - Build strategic leadership capabilities across four pillarsStrategic Partnerships - Ecosystem development for ASEAN expansion and global competitivenessPerformance Monitoring - Real-time strategic dashboards and adaptation systemsWho This Book Is ForC-Level Executives seeking to transform strategic chaos into execution excellence while building world-class organizational capabilitiesManagement Consultants looking for proprietary methodologies that create competitive differentiation in Indonesia-focused engagementsMBA Professionals developing board-ready strategic expertise and Indonesia-specific knowledge for career accelerationFamily Business Leaders navigating business model evolution while preserving founding values and managing multi-generational dynamicsGovernment Relations Managers building strategic partnerships and navigating Indonesia's complex regulatory environmentWhat Makes This DifferentEvidence-Based: Every framework is validated through academic research and real-world Indonesian implementationsCulturally Intelligent: Integrates gotong royong, family values, and spiritual dimensions into strategic planningSystematically Complete: From crisis diagnosis through sustainable excellence-no gaps in your transformation journeyImmediately Implementable: Step-by-step guides, templates, and checklists for 90-day, 180-day, and 365-day implementation phasesTransform strategic chaos into execution excellence. Build sustainable competitive advantage. Create measurable results.Your competitive advantage s Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback. Condición: new. Paperback. Stop Freezing in Front of the DashboardYou're handed a report five minutes before the meeting starts - twenty metrics, three AI-generated recommendations, and a decision due by end of day. You know the data matters. You just don't know which number actually matters for this decision. That gap isn't a training failure. It's a missing framework - and it's costing you confidence in every room where numbers get discussed.Data-Driven Decision Making gives non-technical managers and directors a repeatable four-step framework - the Decision Canvas - for turning dashboards, reports, and AI recommendations into confident, defensible calls. No statistics background required. No formulas, ever.The Decision Canvas: a one-page framework you can use in your very next meetingA 5-question script for questioning any number without sounding uninformedA clear Trust/Modify/Override test for AI recommendationsZero math, zero jargon - built for decision-makers, not analystsEvery claim sourced - no invented statistics, everEvery case, framework, and citation in this book is fully sourced and verifiable - not motivational filler.Stop guessing your way through the next dashboard. Get your copy today and walk into your next meeting already knowing what to look for. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Stop Adding Sales Channels by Accident. Start Growing On Purpose.Most companies don't actually choose their channels - they inherit them. A marketplace listing added in a panic. A retail partner nobody remembers approving. A direct store quietly undercutting everyone else. One day, someone asks why the company sells the way it does, and nobody can answer in one sentence.Go-to-Market Strategy fixes that. You'll get four practical frameworks for channel strategy, market entry, AI-powered distribution, and platform risk - plus real, fully-sourced case studies from Nike, Starbucks, Target, and Birkenstock. No invented statistics. No hype. Just go-to-market strategy decisions you can defend in the boardroom.What you'll walk away with: A Channel Architecture Decision Matrix to catch conflict before it costs youA market entry strategy framework for sequencing new markets without overreachingA 90-day playbook to redesign your go-to-market plan, step by stepFour verified case studies - including one honest failure, not just winsA standing checklist for every channel and platform decision aheadWritten by Dr. Agus Masrianto, a 25-year marketing strategy practitioner - every case independently verified, every framework built to be used, not just read.Get your copy today and design a go-to-market strategy that works on purpose, not by accident. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. The Meeting Where Your Old Playbook Stopped WorkingYou've led through recessions, mergers, and technology rollouts before. But there's a specific, quiet unease showing up in meetings now - the moment an AI system's recommendation and your best manager's instinct point in opposite directions, and you realize you don't actually have a process for that disagreement.Leadership in the Age of AI gives you one. Built from seven practical, whiteboard-simple frameworks - not theory, not a tools tutorial - this book is for leaders managing real hybrid human-AI teams who need to decide well under real time pressure.A fast 4-step Decision Compass for calling it right when AI and human judgment disagreeA way to diagnose your team's specific AI-related fear instead of generic reassurance that falls flatA one-page charter to define exactly what AI can decide alone - and what stays yoursRealistic, composite leadership scenarios you can apply Monday morningA built-in system so these habits survive past the first weekWritten by Dr. Agus Masrianto - Book 2 in The Future-Ready Business Series(TM).Scroll up and grab your copy - lead with confidence, not guesswork. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Your Digital Marketing Isn't Broken - It's Just Never Been CoordinatedIf your SEO team, paid media, content, and social channels all report solid numbers but you still can't explain how a single customer actually found and bought from you, you're not alone. Most digital marketing strategy fails for one reason: each channel optimizes its own metric while nobody owns the customer's actual journey. Digital Marketing & Social Media fixes that with six original decision frameworks - not generic tactics - for allocating SEO/SEM budget, building content that compounds, orchestrating social platforms, and evaluating influencer marketing ROI without falling for vanity metrics.Every framework is stress-tested against four verified real-world cases (including one honest failure), backed by a 90-day implementation playbook.Six proprietary frameworks for search, content, social, and influencer decisionsReal case studies - not hypotheticals - with full sourcing90-day playbook + standing checklists for CMOs, Heads of Growth, and SME foundersHonest AI governance guidance - no hype, no unverified statsWritten to the same evidentiary standard it asks readers to applyTrust signal: Volume 7 in The Future-Ready Marketing Series(TM) by Dr. Agus Masrianto, 25+ years in enterprise marketing strategy.Get your copy today and turn digital marketing strategy into a coordinated, measurable system - not four departments guessing separately. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Your Growth Looks Great on a Slide. Would It Survive a Competitor Copying It Tomorrow?Most growth books hand you inspiration. This one hands you a test. If you're a CEO, CMO, or Chief Strategy Officer staring at a strong quarter while quietly wondering whether a well-funded rival could replicate it within a year, Strategic Marketing & Growth was built for exactly that discomfort.This isn't another collection of borrowed frameworks and inflated case studies. Every claim-including its treatment of Ansoff, Porter, and Blue Ocean Strategy-is verified against primary sources. Every case study is real and sourced, including companies that lost their edge, not just ones that won it.You'll walk away with a sustainable competitive advantage you can defend, verify, and act on-starting with a 90-day plan, not a vague ambition.What's inside: 6 original decision frameworks-each with a quick-reference card and a worked example5 fully verified case studies-Southwest, Nintendo, Nokia, Kodak, and Gojek (wins and losses)A step-by-step growth strategy framework for the next 90 daysHonest, evidence-based treatment of blue ocean strategy-including where it fails12 executive-ready diagrams you can lift straight into a board deckNo fabricated statistics. No recycled buzzwords. Just the discipline to know whether your growth is real-or borrowed time.Scroll up and grab your copy before your competitors do. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Stuck Watching Your Team Move Faster Than You - Or Slower Than They Should?Your leadership just told you to "start using AI." No roadmap. No budget line. Just a deadline - and the quiet fear that the manager next door is already figuring this out while you're still staring at the blinking cursor.AI-Powered Management isn't another book hyping AI's potential or warning about its dangers. It's a working manager's field manual - built from the ground up for the person actually accountable for decisions, deadlines, and a team that's watching how you handle this moment. Across 11 chapters, you'll get six interlocking frameworks for sorting which decisions to hand to AI, which to keep entirely human, and how to lead a team through the gap in between - without the tech jargon or the empty hype.This is Book 1 of The Future-Ready Business Series(TM), written for managers building AI-powered decision making skills, MBA students sharpening their business leadership edge, and L&D teams sourcing real management training material - not theory, but tools you can open Monday morning.A complete decision framework for knowing when to trust AI - and when not toA 90-day implementation roadmap, not just conceptsManager's Toolkits and reflection exercises in every chapterTool-agnostic principles that won't expire when the next AI product launchesWritten from a manager's seat, not a data scientist'sComposite, field-tested scenarios throughout - grounded in real management dilemmas, not abstract theory.Start leading the shift instead of reacting to it. Scroll up and grab your copy today. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Stop Losing the Customers You Fought Hardest to WinYour sales team just closed the deal of the quarter. Three days later, the new customer is on the phone with support, repeating promises nobody wrote down. Sound familiar? Sales & Customer Experience names the real problem - sales and CX running as two separate companies - and gives you six field-tested frameworks to fix it, not just diagnose it.This isn't another book of vague alignment advice. It's built on sales and customer experience alignment principles verified against five real companies (including one honest failure), with a customer lifetime value framework you calculate from your own numbers - not a borrowed statistic nobody can trace.Six original frameworks, from Revenue Engine to Loyalty & AdvocacyFive independently verified global case studies across three continentsA 90-day playbook (with a solo-founder track built in)A standing checklist for every sales-CX alignment decision going forwardZero unverified statistics - every claim sourced or clearly labeledWritten by Dr. Agus Masrianto, drawing on 25+ years inside a global conglomerate.Get your copy today - and stop letting the handoff between sales and service cost you the customers you worked hardest to win. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Your Next Market Won't Wait for You to Guess RightGlobal expansion isn't rewarded for effort - it's rewarded for getting the details right the first time. One misjudged cultural signal, one unverified sustainability claim, one ignored geopolitical shift, and years of brand equity evaporate. Most executive marketing guides hand you inspiration. This one hands you a decision system.Global Marketing & Future Trends is the closing volume of The Future-Ready Marketing Series(TM) - built for leaders who need to move into new markets with confidence, not hope. Inside, you'll apply six field-tested frameworks (including the Market-Difference Audit and the Geopolitical Signal-to-Decision Framework), work through verified global case studies - successes and failures alike - and walk away with a 90-day playbook plus a standing ESG readiness checklist your team can run before every major launch.Six executive decision frameworks for entering and defending global marketsReal, source-verified case studies - not invented "typical results"AI-powered market intelligence, explained for non-technical leadersA 90-day playbook built for lean teams, not just Fortune 500 departmentsFully cited, APA-referenced - built for readers who check their sourcesEvery claim in this book is tagged and traceable - a rare standard in business publishing.Complete the collection. Lead with certainty. Get your copy today. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. The marketing textbook you learned from wasn't built for the AI era. This one is. If you're a marketing leader who understands STP and the 4Ps in theory but struggles to translate them into real strategic decisions-or if you're overwhelmed by AI marketing tools but lack a framework to use them strategically instead of just tactically-this book was written for you. MARKETING MANAGEMENT: Mastering Modern Marketing in the AI Era is Volume 1 of The Future-Ready Marketing Series(TM), a 12-volume executive collection designed to take marketing professionals from fragmented, outdated knowledge to confident, AI-augmented strategic leadership. Written in an executive-conversational register-rigorous enough for the boardroom, clear enough for a Monday morning-this volume rebuilds marketing management from first principles for a world where AI reshapes decisions at every level. Inside, you'll learn to: - Apply Segmentation, Targeting, and Positioning (STP) as a working operating system-not memorized theory- Modernize the Marketing Mix (4P/7P) for AI-augmented, data-rich markets- Move from scattered AI tool usage to a genuine strategic decision framework- Build a marketing dashboard and decision system grounded in AI-assisted insight- Execute a 90-day playbook to redesign your own marketing function- Speak the strategic language of the C-suite with confidence Structured across six parts-Foundations, Frameworks, Tools & AI Applications, Global Case Studies, Executive Playbook, and Future Trends-this book gives Marketing Managers, Directors, SME founders, and MBA/executive-education students one solid, cross-functional reference they can actually use, from the CEO's office to the marketing intern's desk. Every framework is built to be cited. Every chapter closes with a practical "so what." And every claim in this book is held to a strict verification standard-no invented statistics, no unverifiable "typical results," no manufactured case studies. What you get is credibility you can bring into your next strategy meeting. This is Volume 1 of a 12-volume Executive Library-your foundation for the volumes ahead in Consumer Behavior, Digital Marketing, Go-to-Market Strategy, and beyond. Written by Dr. Agus Masrianto for leaders who refuse to let their marketing knowledge go out of date. Scroll up and start building your future-ready marketing foundation today. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Condición: New. Print on Demand.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

Condición: New. Print on Demand.