Malhotra sk (64 resultados)

Condición: New. pp. [vii] + 264 Figures.

Condición: New. pp. [vii] + 264 Index 1st Edition.

Condición: New. pp. [vii] + 264.

Condición: New. pp. x + 250.

Condición: New. pp. 192.

Soft cover. Condición: As New. Contents Foreword. Introduction. Key to Angiospermic plant families. Key to pteridophytic plant families. 1. Systematic treatment. References. Alphabetical Index to families. Index to genera and species. Index to local names. 192 pp.

Hardcover. Condición: New. ISBN: 9789382036104.

Hardbound. Condición: As New. New. Contents Preface. 1. Advertising and media research an introduction. 2. Agency points on advertising. 3. Modeling the effectiveness of advertising research and opportunities. 4. Specific emotional responses to advertising. 5. Effects of music on brand attitudes. 6. Effects on recall and cognitive response to a radio advertisement. 7. Effects of advertised price. 8. Appeals in advertising emotion attribution approach. 9. International advertising research and international communication theory. 10. Role of cultural value orientations in international marketing and advertising. 11. Advertising anthropology and cultural brokers. 12. Difficulty of standardizing international advertising. 13. Examining processing of brand information. 14. Implications of research for magazine advertisements. Bibliography. Index. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market. This handbook provides a comprehensive yet highly readable overview of the rapidly changing media planning and buying environment. Not only does the book explain basic media terms and concepts but it also places media in the emerging marketing planning context where media is viewed as a key tool in Integrated Marketing Communications. It is well laid out organizationally and easy to follow. It also spares the reader volumes of media math which can be overwhelming. The media Handbook is a valuable reference tool that should be kept by marketing and advertising generalists media professionals and students as a guide to making intelligent decisions about the role of media in a marketing plan. 264 pp. …

Condición: New.

Condición: New.

Condición: New.

Condición: New. pp. 272.

Hardcover. Condición: New. ISBN: 9789386053633.

Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Unknown. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

(S.A.Nature Vol.219, No.5160) 1968.S.1267-1268.m.zahlr.Abb.br.-2) -Sonderabdruck-.

Freeze-Substitution (S. A. The J. of Cell Biology Vol. 25, No. 1) 1965. S. 117 - 137. m. zahlr. Abb. br. -2) Sonderabdruck.

Purkinje cells of owls (S. A. Auarterly J. of Microscop. Sci. Vol. 101) 1960. S. 389 - 394. m. zahlr. Abb. br. -2) -Sonderabdruck-.

N.A. Condición: New. ISBN: 9789386053589.

N.A. Condición: New. ISBN: 9789386053558.

Hardcover. Condición: New.

perfect. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

During the Development of the Pond-Snail. Limnaea Stabnalis. Sonderabdruck aus: La Cellule tome LXI, fascicule 2 (1960). Memoire recu le 10 Juin 1960. 109-125 S.Quart. mit 3 Tafeln. Joseph van In & Cie. Lierre. 1960. Mit Gebrauchsspuren/Used condition. geheftet/Softcover. Namenseintrag, Sprache: englisch/english. …

Paperback. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Condición: New.

Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: As New. Unread book in perfect condition.

Condición: New.