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Añadir al carritoPaperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Añadir al carritoCondición: New. pp. 724.
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Añadir al carritoSoft cover. Condición: New. ISBN:9789370605473,Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition.
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Añadir al carritoPaperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Publicado por WILEY INDIA, 2025
ISBN 10: 9370605479 ISBN 13: 9789370605473
Librería: UK BOOKS STORE, London, LONDO, Reino Unido
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Añadir al carritoPaperback. Condición: New. Brand New ! Fast Delivery "International Edition " and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 4-6 Working days .and we do have flat rate for up to 2LB. Extra shipping charges will be requested This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
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Añadir al carritoPaperback. Condición: Very Good. 13. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Añadir al carritoCondición: New.
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Añadir al carritoCondición: As New. Unread book in perfect condition.
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Añadir al carritoCondición: New. In.
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Añadir al carritoCondición: As New. Unread book in perfect condition.
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Añadir al carritoPaperback. Condición: New.
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Añadir al carritoCondición: New.
EUR 165,81
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Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por John Wiley and Sons Inc, US, 2020
ISBN 10: 1119497582 ISBN 13: 9781119497585
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 187,18
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Añadir al carritoPaperback. Condición: New. Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within-and value to-an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they've learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.
EUR 179,09
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Añadir al carritoPaperback. Condición: Brand New. 13 edition. 768 pages. 9.90x7.90x1.00 inches. In Stock.
EUR 155,97
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Añadir al carritoKartoniert / Broschiert. Condición: New. David A. Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practioner and the stud.
EUR 216,77
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Añadir al carritoCondición: New. Brand new! Please provide a physical shipping address.
Idioma: Inglés
Publicado por John Wiley and Sons Inc, US, 2020
ISBN 10: 1119497582 ISBN 13: 9781119497585
Librería: Rarewaves.com UK, London, Reino Unido
EUR 176,89
Cantidad disponible: 3 disponibles
Añadir al carritoPaperback. Condición: New. Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within-and value to-an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they've learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.