Lakoff (Más de 2000 resultados)

Paperback. Condición: Very Good. "The authors restore metaphor to our lives by showing us that it's never gone away. We've merely been taught to talk as if it had: as though weather maps were more 'real' than the breath of autumn; as though, for that matter, Reason was really 'cool.' What we're saying whenever we say is a theme this book illumines for anyone attentive." ? Hugh Kenner, Johns Hopkins University "In this bold and powerful book, Lakoff and Turner continue their use of metaphor to show how our minds get hold of the world. They have achieved nothing less than a postmodern Understanding Poetry, a new way of reading and teaching that makes poetry again important." ? Norman Holland, University of Florida.…

Hardback. Condición: Very Good. Since September 11, 2001, the Bush administration has relentlessly invoked the word freedom. Al-Qaeda attacked us because they hate our freedom. The U.S. can strike preemptively because freedom is on the march. Social security should be privatized in order to protect individual freedoms. The 2005 presidential inaugural speech was a kind of crescendo: the words freedom, free, and liberty, were used forty-nine times in President Bush's twenty-minute speech. In Whose Freedom?, Lakoff surveys the political landscape and offers an essential map of the Republican battle plan that has captured the hearts and minds of Americans--and shows how progressives can fight to reinvigorate this most beloved of American political ideas.…

Hardback. Condición: Good. Since September 11, 2001, the Bush administration has relentlessly invoked the word freedom. Al-Qaeda attacked us because they hate our freedom. The U.S. can strike preemptively because freedom is on the march. Social security should be privatized in order to protect individual freedoms. The 2005 presidential inaugural speech was a kind of crescendo: the words freedom, free, and liberty, were used forty-nine times in President Bush's twenty-minute speech. In Whose Freedom?, Lakoff surveys the political landscape and offers an essential map of the Republican battle plan that has captured the hearts and minds of Americans--and shows how progressives can fight to reinvigorate this most beloved of American political ideas.…

hardcover. Condición: Fair.

Paperback. Condición: Good. Shows how progressive politicians can help to shape the political debate.

Paperback. Condición: Fair. Shows how progressive politicians can help to shape the political debate.

Paperback. Condición: Very Good. Shows how progressive politicians can help to shape the political debate.

Paperback. Condición: Fair.

Paperback. Condición: Fair.

Paperback. Condición: Fair.

Condición: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardback. Condición: Very Good. In What's the Matter with Kansas? Thomas Frank pointed out that a great number of Americans actually vote against their own interests. In The Political Mind, George Lakoff explains why. As it turns out, human beings are not the rational creatures we've so long imagined ourselves to be. Ideas, morals, and values do not exist somewhere outside the body, ready to be examined and put to use. Instead, they exist quite literally inside the brain-and they take physical shape there. For example, we form particular kinds of narratives in our minds just like we form specific muscle memories such as typing or dancing, and then we fit new information into those narratives. Getting that information out of one narrative type and into another-or building a whole new narrative altogether-can be as hard as learning to play the banjo. Changing your mind isn't like changing your body-it's the same thing. But as long as progressive politicians and activists persist in believing that people use an objective system of reasoning to decide on their politics, the Democrats will continue to lose elections. They must wrest control of the terms of the debate from their opponents rather than accepting their frame and trying to argue within it. This passionate, erudite, and groundbreaking book will appeal to readers of Steven Pinker and Thomas Frank. It is a fascinating read for anyone interested in how the mind works, how society works, and how they work together.…

Condición: Good. Former library copy. Shows moderate signs of wear and previous use. Can include notes/highlighting. A portion of your purchase benefits nonprofits! - Note: Edition & format may differ from what is shown in stock photo & item details. May not include supplementary material (toys, access code, dvds, etc). …

Paperback. Condición: Fair. Lakoff researches how framing influences reasoning, or how the way we say something often matters much more than what we say. the Guardian Over a quarter of a million copies sold worldwide! Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today?s essential issues. Called the ?father of framing? by The New York Times, Lakoff explains how framing is about ideas ? ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.  The revised edition picks up where the original book left off ? delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. The ALL NEW Don?t Think of an Elephant! will make you reconsider everything you think you know about framing: Do you think facts alone can win a debate? Do you know what makes a Tea Party follower tick? Do you understand how to communicate on key issues that can improve people's lives?  Whether you answer yes or no, the insights in The ALL NEW Don?t Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.…

Paperback. Condición: Good. Lakoff researches how framing influences reasoning, or how the way we say something often matters much more than what we say. the Guardian Over a quarter of a million copies sold worldwide! Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today?s essential issues. Called the ?father of framing? by The New York Times, Lakoff explains how framing is about ideas ? ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.  The revised edition picks up where the original book left off ? delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. The ALL NEW Don?t Think of an Elephant! will make you reconsider everything you think you know about framing: Do you think facts alone can win a debate? Do you know what makes a Tea Party follower tick? Do you understand how to communicate on key issues that can improve people's lives?  Whether you answer yes or no, the insights in The ALL NEW Don?t Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.…

Paperback. Condición: Good. In this application of cognitive science to politics, Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality.

Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condición: Good. The essential handbook for thinking and talking Democratic--must reading not only for every Democrat but for every responsible citizen (Robert B. Reich, former Secretary of Labor and author of Beyond Outrage). The essential handbook for thinking and talking Democratic--must reading not only for every Democrat but for every responsible citizen (Robert B. Reich, former Secretary of Labor and author of Beyond Outrage). Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women's issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms. Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.…

Condición: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condición: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condición: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condición: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condición: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condición: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condición: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condición: very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.

Paperback. Condición: Good. What are human beings like? How is knowledge possible? What is truth? Where do moral values come from? Questions like these have stood at the center of Western philosophy for centuries. In addressing them, philosophers have made certain fundamental assumptions-that we can know our own minds by introspection, that most of our thinking about the world is literal, and that reason is disembodied and universal-that are now called into question by well-established results of cognitive science. It has been shown empirically that: Most thought is unconscious. We have no direct conscious access to the mechanisms of thought and language. Our ideas go by too quickly and at too deep a level for us to observe them in any simple way. Abstract concepts are mostly metaphorical. Much of the subject matter of philosophy, such as the nature of time, morality, causation, the mind, and the self, relies heavily on basic metaphors derived from bodily experience. What is literal in our reasoning about such concepts is minimal and conceptually impoverished. All the richness comes from metaphor. For instance, we have two mutually incompatible metaphors for time, both of which represent it as movement through space: in one it is a flow past us and in the other a spatial dimension we move along. Mind is embodied. Thought requires a body-not in the trivial sense that you need a physical brain to think with, but in the profound sense that the very structure of our thoughts comes from the nature of the body. Nearly all of our unconscious metaphors are based on common bodily experiences. Most of the central themes of the Western philosophical tradition are called into question by these findings. The Cartesian person, with a mind wholly separate from the body, does not exist. The Kantian person, capable of moral action according to the dictates of a universal reason, does not exist. The phenomenological person, capable of knowing his or her mind entirely through introspection alone, does not exist. The utilitarian person, the Chomskian person, the poststructuralist person, the computational person, and the person defined by analytic philosophy all do not exist. Then what does? Lakoff and Johnson show that a philosophy responsible to the science of mind offers radically new and detailed understandings of what a person is. After first describing the philosophical stance that must follow from taking cognitive science seriously, they re-examine the basic concepts of the mind, time, causation, morality, and the self: then they rethink a host of philosophical traditions, from the classical Greeks through Kantian morality through modern analytic philosophy. They reveal the metaphorical structure underlying each mode of thought and show how the metaphysics of each theory flows from its metaphors. Finally, they take on two major issues of twentieth-century philosophy: how we conceive rationality, and how we conceive language.…

paperback. Condición: Fair. Acceptable copy. Shows signs of wear.

Condición: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly. …