Kessler chip (33 resultados)

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Librería: ZBK Books, Carlstadt, NJ, Estados Unidos de AmericaZBK Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 4,71
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: good. Fast & Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

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Librería: HPB-Red, Dallas, TX, Estados Unidos de AmericaHPB-Red
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 4,50
Envío por EUR 3,28Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

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Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 7,93
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Regular
EUR 8,16
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 8,16
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 8,16
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 8,16
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
Kennedy, Dan S.; Kessler, Chip (CON); Giagnocavo, Jeff (CON); McClure, Ben (CON); Killingbeck, Dean (CON)
Idioma: Inglés
Editorial: Entrepreneur Press, 2012
Serie: No B.S., Libro 7 de 20. Libro 7 de 20 - No B.S.
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 10,26
Envío por EUR 2,31Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: As New. Unread book in perfect condition.

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
Kennedy, Dan S.; Kessler, Chip (CON); Giagnocavo, Jeff (CON); McClure, Ben (CON); Killingbeck, Dean (CON)
Idioma: Inglés
Editorial: Entrepreneur Press, 2012
Serie: No B.S., Libro 7 de 20. Libro 7 de 20 - No B.S.
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 12,14
Envío por EUR 2,31Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.

Idioma: Inglés
Editorial: Entrepreneur Press, US, 2012
Serie: No B.S., Libro 7 de 20. Libro 7 de 20 - No B.S.
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Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 16,61
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Paperback. Condición: New. Go Where the Money IsBOOMERS and SENIORS:Hold over 50% of the nation's wealth and more of its discretionary spending 46% have net worths exceeding $2-millionHold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business exc…ellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it -on just about everything, and more of it, at higher average prices than any other consumers. Covers:What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise youOpportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitablyThe New American Family: 2 and 3 generations under one roof: what does this mean to your business?The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commandsHow to incorporate the power of.frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and sellingLessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others.

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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 18,53
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

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Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 21,09
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 4 disponibles
Paperback. Condición: New. Never sell to a stranger again, and double your income in ninety days. by simply serving people you already know.Are you tired of cold calls and the constant pressure of chasing new leads? In Sell Less, Earn More discover a revolutionary approach to sales that transforms how you do business. Instead of… transactional encounters with strangers, learn how to double your income by deepening relationships with people you already know.This book is your cure for the common cold call. Imagine never having to pitch to a stranger again. Instead, what if you could naturally attract more business and boost your income by focusing on genuine connections with your existing network?Key Takeaways:Intuitive Approach: Replace stressful cold calls with nurturing existing relationships.Effortless Growth: Learn how serving, not selling, leads to increased income and faster business growth.Authentic Connections: Stop being transactional and start creating meaningful relationships that benefit both parties.Time Efficiency: Make more money in less time by focusing on people you already know and trust.Say goodbye to the exhausting cycle of selling to strangers. Embrace a new way of doing business where serving your current network not only feels better but also pays off significantly. Transform your sales strategy and watch your income soar in just ninety days with Sell Less, Earn More.

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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 18,73
Envío por EUR 2,31Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: As New. Unread book in perfect condition.

Idioma: Inglés
Editorial: Entrepreneur Press, US, 2012
Serie: No B.S., Libro 7 de 20. Libro 7 de 20 - No B.S.
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Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 21,25
Gastos de envío gratisSe envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Paperback. Condición: New. Go Where the Money IsBOOMERS and SENIORS:Hold over 50% of the nation's wealth and more of its discretionary spending 46% have net worths exceeding $2-millionHold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business exc…ellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it -on just about everything, and more of it, at higher average prices than any other consumers. Covers:What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise youOpportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitablyThe New American Family: 2 and 3 generations under one roof: what does this mean to your business?The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commandsHow to incorporate the power of.frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and sellingLessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others.

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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 19,14
Envío por EUR 2,31Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.

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Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 21,61
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.

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Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 21,61
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.

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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 23,83
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. Never sell to a stranger again, and double your income in ninety days. by simply serving people you already know.Are you tired of cold calls and the constant pressure of chasing new leads? In Sell Less, Earn More discover a revolutionary approach to sales that transforms how you do business.… Instead of transactional encounters with strangers, learn how to double your income by deepening relationships with people you already know.This book is your cure for the common cold call. Imagine never having to pitch to a stranger again. Instead, what if you could naturally attract more business and boost your income by focusing on genuine connections with your existing network?Key Takeaways:Intuitive Approach: Replace stressful cold calls with nurturing existing relationships.Effortless Growth: Learn how serving, not selling, leads to increased income and faster business growth.Authentic Connections: Stop being transactional and start creating meaningful relationships that benefit both parties.Time Efficiency: Make more money in less time by focusing on people you already know and trust.Say goodbye to the exhausting cycle of selling to strangers. Embrace a new way of doing business where serving your current network not only feels better but also pays off significantly. Transform your sales strategy and watch your income soar in just ninety days with Sell Less, Earn More. "Instead of transactional encounters with strangers, learn how to double your income by deepening relationships with people you already know"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Idioma: Inglés
Editorial: Entreprenmeur Press, 2013
Serie: No B.S., Libro 7 de 20. Libro 7 de 20 - No B.S.
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- Primera edición
Librería: Ed Buryn Books, Nevada City, CA, Estados Unidos de AmericaEd Buryn Books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 19,81
Envío por EUR 5,03Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: New. 1st printing. Ultimate no holds barred roadmap to the money. Bright new unread copy of 1st. 6 x 9, 263 pp, index, resources, b/w illus. Trade paperback in glossy color illus wraps.

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Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 25,22
Gastos de envío gratisSe envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 4 disponibles
Paperback. Condición: New. Never sell to a stranger again, and double your income in ninety days. by simply serving people you already know.Are you tired of cold calls and the constant pressure of chasing new leads? In Sell Less, Earn More discover a revolutionary approach to sales that transforms how you do business. Instead of… transactional encounters with strangers, learn how to double your income by deepening relationships with people you already know.This book is your cure for the common cold call. Imagine never having to pitch to a stranger again. Instead, what if you could naturally attract more business and boost your income by focusing on genuine connections with your existing network?Key Takeaways:Intuitive Approach: Replace stressful cold calls with nurturing existing relationships.Effortless Growth: Learn how serving, not selling, leads to increased income and faster business growth.Authentic Connections: Stop being transactional and start creating meaningful relationships that benefit both parties.Time Efficiency: Make more money in less time by focusing on people you already know and trust.Say goodbye to the exhausting cycle of selling to strangers. Embrace a new way of doing business where serving your current network not only feels better but also pays off significantly. Transform your sales strategy and watch your income soar in just ninety days with Sell Less, Earn More.

Idioma: Inglés
Editorial: Entrepreneur Pr, 2012
Serie: No B.S., Libro 7 de 20. Libro 7 de 20 - No B.S.
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 20,79
Envío por EUR 11,68Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Paperback. Condición: Brand New. 1st edition. 240 pages. 8.90x0.80x5.90 inches. In Stock.

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
Kennedy, Dan S.; Kessler, Chip (CON); Giagnocavo, Jeff (CON); McClure, Ben (CON); Killingbeck, Dean (CON)
Idioma: Inglés
Editorial: Entrepreneur Press, 2012
Serie: No B.S., Libro 7 de 20. Libro 7 de 20 - No B.S.
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 15,29
Envío por EUR 17,51Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
Kennedy, Dan S.; Kessler, Chip (CON); Giagnocavo, Jeff (CON); McClure, Ben (CON); Killingbeck, Dean (CON)
Idioma: Inglés
Editorial: Entrepreneur Press, 2012
Serie: No B.S., Libro 7 de 20. Libro 7 de 20 - No B.S.
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 17,20
Envío por EUR 17,51Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: As New. Unread book in perfect condition.

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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 27,34
Envío por EUR 11,68Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Paperback. Condición: Brand New. revised edition. 250 pages. 8.50x5.50x8.50 inches. In Stock.

Idioma: Inglés
Editorial: Entrepreneur Press, US, 2012
Serie: No B.S., Libro 7 de 20. Libro 7 de 20 - No B.S.
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Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA United
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 18,14
Envío por EUR 43,72Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Paperback. Condición: New. Go Where the Money IsBOOMERS and SENIORS:Hold over 50% of the nation's wealth and more of its discretionary spending 46% have net worths exceeding $2-millionHold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business exc…ellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it -on just about everything, and more of it, at higher average prices than any other consumers. Covers:What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise youOpportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitablyThe New American Family: 2 and 3 generations under one roof: what does this mean to your business?The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commandsHow to incorporate the power of.frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and sellingLessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others.

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Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA United
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 22,66
Envío por EUR 43,72Se envía dentro de Estados Unidos de AmericaCantidad disponible: 4 disponibles
Paperback. Condición: New. Never sell to a stranger again, and double your income in ninety days. by simply serving people you already know.Are you tired of cold calls and the constant pressure of chasing new leads? In Sell Less, Earn More discover a revolutionary approach to sales that transforms how you do business. Instead of… transactional encounters with strangers, learn how to double your income by deepening relationships with people you already know.This book is your cure for the common cold call. Imagine never having to pitch to a stranger again. Instead, what if you could naturally attract more business and boost your income by focusing on genuine connections with your existing network?Key Takeaways:Intuitive Approach: Replace stressful cold calls with nurturing existing relationships.Effortless Growth: Learn how serving, not selling, leads to increased income and faster business growth.Authentic Connections: Stop being transactional and start creating meaningful relationships that benefit both parties.Time Efficiency: Make more money in less time by focusing on people you already know and trust.Say goodbye to the exhausting cycle of selling to strangers. Embrace a new way of doing business where serving your current network not only feels better but also pays off significantly. Transform your sales strategy and watch your income soar in just ninety days with Sell Less, Earn More.

Idioma: Inglés
Editorial: Entrepreneur Press, 2012
Serie: No B.S., Libro 7 de 20. Libro 7 de 20 - No B.S.
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Librería: moluna, Greven, Alemaniamoluna
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 19,20
Envío por EUR 48,99Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Kartoniert / Broschiert. Condición: New. Über den AutorMcGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwideKlappentextGo Where the Money .

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Librería: BennettBooksLtd, Los Angeles, CA, Estados Unidos de AmericaBennettBooksLtd
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 72,02
Envío por EUR 6,08Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
paperback. Condición: New. In shrink wrap. Looks like an interesting title.

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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 52,92
Envío por EUR 32,35Se envía de Australia a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. Never sell to a stranger again, and double your income in ninety days. by simply serving people you already know.Are you tired of cold calls and the constant pressure of chasing new leads? In Sell Less, Earn More discover a revolutionary approach to sales that transforms how you do business.… Instead of transactional encounters with strangers, learn how to double your income by deepening relationships with people you already know.This book is your cure for the common cold call. Imagine never having to pitch to a stranger again. Instead, what if you could naturally attract more business and boost your income by focusing on genuine connections with your existing network?Key Takeaways:Intuitive Approach: Replace stressful cold calls with nurturing existing relationships.Effortless Growth: Learn how serving, not selling, leads to increased income and faster business growth.Authentic Connections: Stop being transactional and start creating meaningful relationships that benefit both parties.Time Efficiency: Make more money in less time by focusing on people you already know and trust.Say goodbye to the exhausting cycle of selling to strangers. Embrace a new way of doing business where serving your current network not only feels better but also pays off significantly. Transform your sales strategy and watch your income soar in just ninety days with Sell Less, Earn More. "Instead of transactional encounters with strangers, learn how to double your income by deepening relationships with people you already know"-- Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 28,44
Envío por EUR 62,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. Neuware - DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. In… this second edition of the book, delve into his TWENTY-ONE MARKETING PRINCIPLES, which offer a blueprint for bold advertising, marketing, promotion, and personal promotion strategies that can transform any business into a profitable venture.IF YOU DESIRE TO MAKE YOURSELF OR YOUR BUSINESS RENOWNED AND MAGNETICALLY ATTRACTIVE, whether locally or globally, this in-depth exploration of the Lost Secrets behind Brinkley's success is a must-read!EXPLORE.