Kapferer (Más de 1600 resultados)

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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 3,78
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

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Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 6,01
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

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Librería: Wonder Book, Frederick, MD, Estados Unidos de AmericaWonder Book
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 6,16
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Very Good. Very Good condition. Very Good dust jacket. With remainder mark. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 7,03
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Idioma: Inglés
Editorial: Berghahn Books, 2005
Serie: Libro 6 de 21 - Critical Interventions: A Forum for Social Analysis
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Librería: Gate City Books, GREENSBORO, NC, Estados Unidos de AmericaGate City Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 7,29
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: good. USED book in GOOD condition. Great binding, pages and cover show normal signs of wear from use.

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Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de AmericaMidtown Scholar Bookstore
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 2,65
Envío por EUR 5,13Se envía dentro de Estados Unidos de AmericaCantidad disponible: 4 disponibles
Hardcover. Condición: Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized.

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Librería: Greenworld Books, arlington, TX, Estados Unidos de AmericaGreenworld Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 8,25
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 8,80
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

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Librería: Bibliomadness, Worthington, MA, Estados Unidos de AmericaBibliomadness
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 8,81
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Soft cover. Condición: Good. 264 pages. Good reading or reference copy. Book has about 20 pages with some pencil markings. Front endpaper with some pencil notes. Book otherwise with only minimal edgewear and in very good condition except pencil markings.

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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Regular
EUR 8,90
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 8,90
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 2,29
Envío por EUR 6,54Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 3,25
Envío por EUR 6,54Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Very Good. Praise and Reviews "the best book on brands yet" - Design Magazine "New exciting ideas and perspectives on brand building are offered that have been absent from our literature." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellog…g School of Management "Managing a brand without reading this book is like driving a car without your license." - Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea "Kapferer's hierarchy of brands is an extrordinary insight" - Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press "One of the definitive resources on branding for marketing professionals worldwide." - Vikas Kumar, The Economic Times, India "One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics." - Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand Management The first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide. Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including: brand and business building the challenge of growth in mature markets managing retail brands. Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding. The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Idioma: Inglés
Editorial: Berghahn Books, 2005
Serie: Libro 7 de 21 - Critical Interventions: A Forum for Social Analysis
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 9,87
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

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Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 9,95
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. illustrated edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 10,09
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Librería: AwesomeBooks, Wallingford, Reino UnidoAwesomeBooks
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 5,25
Envío por EUR 4,81Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Very Good. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages…are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

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Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 10,47
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. 3rd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Idioma: Inglés
Editorial: Berghahn Books, 2004
Serie: Libro 4 de 21 - Critical Interventions: A Forum for Social Analysis
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Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de AmericaMidtown Scholar Bookstore
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 5,32
Envío por EUR 5,13Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
paperback. Condición: Very Good. Very Good paperback with light shelfwear - NICE! Standard-sized.

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Librería: Foggypaws, Sonoma, CA, Estados Unidos de AmericaFoggypaws
Contactar con el vendedorVendedor de 4 estrellasCondición: Usado - Bueno
EUR 3,95
Envío por EUR 6,84Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
hardcover. Condición: Very Good. Hardcover in very good condition. All inside pages are in great shape. Minor shelf wear to the dust jacket.

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Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 5,57
Envío por EUR 5,84Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 5,57
Envío por EUR 5,84Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

- Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 5,57
Envío por EUR 5,84Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 12,11
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

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Librería: MusicMagpie, Stockport, Reino UnidoMusicMagpie
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 5,64
Envío por EUR 6,41Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Very Good. Estado de la sobrecubierta: 42139162. 1780597025. 6/4/2026 6:17:05 PM.

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- Primera edición
Librería: Willis Monie-Books, ABAA, Cooperstown, NY, Estados Unidos de AmericaWillis Monie-Books, ABAA
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 5,29
Envío por EUR 6,84Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Very Good-. No Dust Jacket. First Edition. Book cover is rubbed, with a sticker on back indicating it was distributed by NYU Press. ; Global Issues.

- Tapa blanda
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 12,38
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

- Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 6,59
Envío por EUR 5,84Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: Good. 2nd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

- Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 6,59
Envío por EUR 5,84Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. 3rd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

- Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 6,59
Envío por EUR 5,84Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.