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Sinopsis
An in-depth account of aspects of brand management, dealing with the concept and practice of brand management in its totality. Examples and case studies are given throughout of brands across the world, paying particular attention to the development of global brands. This second edition is fully updated to take account of recent developments.
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
"With its thorough analysis and numerous case studies, this is the best book on brands yet. It is an invaluable reference for designers, marketing managers and brand managers alike." -- Design ""With its thorough analysis and numerous case studies, this is the best book on brands yet. It is an invaluable reference for designers, marketing managers and brand managers alike."" -- Design
Reseña del editor
An in-depth account of aspects of brand management, dealing with the concept and practice of brand management in its totality. Examples and case studies are given throughout of brands across the world, paying particular attention to the development of global brands. This second edition is fully updated to take account of recent developments.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780749420697
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EUR 3,69
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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
Publicado por
Kogan Page Ltd, United Kingdom, London, 1997
ISBN 10: 0749420693
ISBN 13: 9780749420697
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. An in-depth account of aspects of brand management, dealing with the concept and practice of brand management in its totality. Examples and case studies are given throughout of brands across the world, paying particular attention to the development of global brands. This second edition is fully updated to take account of recent developments. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001383368
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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Publicado por
Kogan Page, 1997
ISBN 10: 0749420693
ISBN 13: 9780749420697
Antiguo o usado
Tapa blanda
Librería: MusicMagpie, Stockport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 1780597025. 6/4/2026 6:17:05 PM. Nº de ref. del artículo: U9780749420697
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EUR 3,96
Envío por EUR 6,52
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Imagen de archivo
Strategic Brand Management : Creating and Sustaining Brand Equity Long Term
Publicado por
Kogan Page, Limited, 1997
ISBN 10: 0749420693
ISBN 13: 9780749420697
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: GRP11565397
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Cantidad disponible: 1 disponibles
Imagen de archivo
Strategic Brand Management : Creating and Sustaining Brand Equity Long Term
Publicado por
Kogan Page, Limited, 1997
ISBN 10: 0749420693
ISBN 13: 9780749420697
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: GRP81086284
Comprar usado
EUR 5,69
Envío por EUR 5,94
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780749420697
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EUR 4,13
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Cantidad disponible: 2 disponibles
Imagen de archivo
Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Publicado por
Kogan Page Ltd, 1997
ISBN 10: 0749420693
ISBN 13: 9780749420697
Antiguo o usado
Paperback
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. An in-depth account of aspects of brand management, dealing with the concept and practice of brand management in its totality. Examples and case studies are given throughout of brands across the world, paying particular attention to the development of global brands. This second edition is fully updated to take account of recent developments. Nº de ref. del artículo: 00077540912
Comprar usado
EUR 53,32
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Publicado por
Kogan Page Ltd, 1997
ISBN 10: 0749420693
ISBN 13: 9780749420697
Antiguo o usado
Paperback
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Good. An in-depth account of aspects of brand management, dealing with the concept and practice of brand management in its totality. Examples and case studies are given throughout of brands across the world, paying particular attention to the development of global brands. This second edition is fully updated to take account of recent developments. Nº de ref. del artículo: CIN0749420693G
Comprar usado
EUR 55,99
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Librería: Island of Books, Birmingham, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Used - Good. "Strategic Brand Management" deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to brand equity; factors which dictate a brand's life expectancy; and revitalisation strategies for declining brands. More attention is now given to multi-brand strategies and there is a new chapter on the growing practice of merging brands. Given the increasing attention paid to brands by the business to business sector, the service sector and producers of luxury goods, much more reference is made to these markets. 0.0000. Nº de ref. del artículo: JZ-KIS7-3WGW
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EUR 1.768,01
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