The New Strategic Brand Management (New Strategic Brand Management: Creating & Sustaining Brand Equity)

4,23 valoración promedio
( 35 valoraciones por Goodreads )
 
9780749465155: The New Strategic Brand Management (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Book by Kapferer JeanNoel

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas:

"New exciting ideas and perspectives on brand building" (Philip Kotler Philip Kotler)

"Kapferer's book is one of the cornerstones of brand management in MBA programs today" (Anand P Rarnan, Senior Editor Harvard Business Review)

"

A magisterial work on brands

Journal of Product & Brand Management

" ( Journal of Product & Brand Management)

Críticas:

"New exciting ideas and perspectives on brand building" ( Philip Kotler)

"Kapferer's book is one of the cornerstones of brand management in MBA programs today" (Anand P Rarnan, Senior Editor Harvard Business Review)

"A magisterial work on brands" ( Journal of Product & Brand Management)

"Sobre este título" puede pertenecer a otra edición de este libro.

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Edición internacional
Edición internacional

1.

Jean-Noël Kapferer
Editorial: Kogan Page (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
Nuevos Soft cover Cantidad: 1
Edición internacional
Librería
JS D_Books
(CHATHAM, LA, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page, 2012. Soft cover. Estado de conservación: New. 5th or later Edition. This is an International Edition, Brand NEW, Shrink Wrapped, Paperback, Ships from multiple locations across the globe in 4-7 business days; delivered well within delivery estimates with Tracking. Choose Expedited Shipping for 3-4 Business DAY DELIVERY. ISBN and Cover page may differ. International edition does not comes with CD/access code. Book cover may contain restrictions but it is absolutely legal to use, may be printed in black & white having similar contents as US edition. Best Customer Support. Please READ Description Carefully Before Buying. Occasionally, international textbooks may come with different exercises at the end of chapters. Nº de ref. de la librería ABE-1495000820751

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2.

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ISBN 10: 0749465158 ISBN 13: 9780749465155
Nuevos Cantidad: > 20
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494651550000000

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3.

Jean Noel Kapferer
Editorial: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 5th Revised edition. 241 x 188 mm. Language: English . Brand New Book. Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands. Nº de ref. de la librería AA99780749465155

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4.

Jean Noel Kapferer
Editorial: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 5th Revised edition. 241 x 188 mm. Language: English . Brand New Book. Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands. Nº de ref. de la librería AA99780749465155

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5.

Jean-Noel Kapferer
Editorial: Kogan Page 2012-01-03 (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
Nuevos Cantidad: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción Kogan Page 2012-01-03, 2012. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-04811274

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6.

Jean Noel Kapferer
Editorial: Kogan Page Ltd (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
Nuevos Cantidad: 1
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, 2012. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería F6-9780749465155

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7.

Jean-Noël Kapferer
Editorial: Kogan Page 2012-01-03, London (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
Nuevos paperback Cantidad: 10
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción Kogan Page 2012-01-03, London, 2012. paperback. Estado de conservación: New. Nº de ref. de la librería 9780749465155

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8.

Kapferer, Jean-Noel
Editorial: Kogan Page (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
Nuevos Tapa blanda Cantidad: 5
Librería
Valoración
[?]

Descripción Kogan Page, 2012. Estado de conservación: New. 2012. Fifth Edition. Paperback. Suitable for senior strategists, positioning professionals and postgraduate students, this book reveals and explains various techniques used by companies worldwide. It covers the leading issues faced by the brand strategists, supported by an array of international case studies. Num Pages: 512 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 190 x 26. Weight in Grams: 976. . . . . . . Nº de ref. de la librería V9780749465155

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9.

Jean-Noel Kapferer
Editorial: Kogan Page 2012-01-03 (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
Nuevos Cantidad: 3
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción Kogan Page 2012-01-03, 2012. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-01022237

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10.

Jean Noel Kapferer
Editorial: Kogan Page Ltd
ISBN 10: 0749465158 ISBN 13: 9780749465155
Nuevos Paperback Cantidad: 7
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, The New Strategic Brand Management: Advanced Insights and Strategic Thinking (5th Revised edition), Jean Noel Kapferer, Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands. Nº de ref. de la librería B9780749465155

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