The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

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9780749465155: The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.  Over the years it has established a reputation as one of the leading works on brand strategy.

The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands (luxury, corporate and retail), international examples, and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka. Explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.

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Book Description:

A widely used reference on brand management and strategic brand thinking for marketing professionals and students

About the Author:


Jean-Noël Kapferer
is an internationally recognized authority on brands and brand management. A Professor of Marketing Strategy at HEC Graduate School of Management in France, he holds a PhD from Northwestern University. He is also the author of The Luxury Strategy (Kogan Page).

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Jean-Noel Kapferer
ISBN 10: 0749465158 ISBN 13: 9780749465155
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Descripción Paperback. Estado de conservación: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 5th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 512 pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Nº de ref. de la librería 347680

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Jean-Noel Kapferer
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Descripción Paperback. Estado de conservación: New. New, Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Nº de ref. de la librería 18758

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Jean Noel Kapferer
Editorial: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
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Descripción Kogan Page Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 5th Revised edition. Language: English . Brand New Book. Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, Jean-Noel Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition of The New Strategic Brand Management builds on its impressive reputation, including new information to enable students and practitioners to stay up to date with targeting, adding recent research and market knowledge to the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka, plus models and frameworks such as the Brand Identity Prism, it remains at the forefront of strategic brand thinking. Nº de ref. de la librería AA99780749465155

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Jean-Noel Kapferer
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Descripción Kogan Page 2012-01-03, 2012. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-TBS-00004091

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Jean Noel Kapferer
Editorial: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
Nuevos Paperback Cantidad: 10
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The Book Depository US
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Descripción Kogan Page Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 5th Revised edition. Language: English . Brand New Book. Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, Jean-Noel Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition of The New Strategic Brand Management builds on its impressive reputation, including new information to enable students and practitioners to stay up to date with targeting, adding recent research and market knowledge to the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; it remains at the forefront of strategic brand thinking. Nº de ref. de la librería AA99780749465155

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Jean-Noel Kapferer
Editorial: Kogan Page 2012-01-03 (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
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Chiron Media
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Descripción Kogan Page 2012-01-03, 2012. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-04811274

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Kapferer, Jean-Noel
Editorial: Kogan Page (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
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Descripción Kogan Page, 2012. Estado de conservación: New. 2012. 5th Edition. Paperback. Suitable for senior strategists, positioning professionals and postgraduate students, this book reveals and explains various techniques used by companies worldwide. It covers the leading issues faced by the brand strategists, supported by an array of international case studies. Num Pages: 512 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 190 x 26. Weight in Grams: 976. . . . . . . Nº de ref. de la librería V9780749465155

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Kapferer, Jean-Noël
Editorial: Kogan Page Ltd (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
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Descripción Kogan Page Ltd, 2012. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería F6-9780749465155

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Jean-Noël Kapferer
Editorial: Kogan Page 2012-01-03, London (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
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Descripción Kogan Page 2012-01-03, London, 2012. paperback. Estado de conservación: New. Nº de ref. de la librería 9780749465155

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Kapferer, Jean-Noel
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Descripción Kogan Page. Estado de conservación: New. 2012. 5th Edition. Paperback. Suitable for senior strategists, positioning professionals and postgraduate students, this book reveals and explains various techniques used by companies worldwide. It covers the leading issues faced by the brand strategists, supported by an array of international case studies. Num Pages: 512 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 190 x 26. Weight in Grams: 976. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780749465155

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