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Añadir al carritoPaperback or Softback. Condición: New. Theoretical and Contextual Nuances in Inoculation Theory. Book.
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Publicado por VDM Verlag Dr. Mueller e.K. 2008-10-06, 2008
ISBN 10: 3639086317 ISBN 13: 9783639086317
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Añadir al carritoTaschenbuch. Condición: Neu. Theoretical and Contextual Nuances in Inoculation Theory | In Defense of the Country of Origin Image | Bobi Ivanov | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2009 | VDM Verlag Dr. Müller | EAN 9783639178654 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu.
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Publicado por John Wiley and Sons Inc, US, 2026
ISBN 10: 139419935X ISBN 13: 9781394199358
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Añadir al carritoHardback. Condición: New. Provides an in-depth account of inoculation theory across multiple disciplines and applied contexts worldwide Inoculation theory has become one of the most influential frameworks for understanding how people resist persuasion, misinformation, and undue influence. Despite its wide-ranging application in fields as diverse as political communication, health promotion, advertising, organizational management, law, and public relations, much of the available literature on inoculation remains scattered across journal articles and limited book chapters. The Handbook of Inoculation Theory and Practice addresses this critical gap by offering a single, authoritative resource that brings together the full scope of theory, research, and application. Spanning 35 chapters organized into three major sections, the Handbook provides unparalleled depth and breadth. The opening section traces the foundations of inoculation theory, its historical development, and evolving conceptual frameworks. The second section addresses issues of study design, measurement, and analytic strategies essential to advancing inoculation research. The volume concludes by highlighting applications across a wide spectrum of contexts, including politics, health, sports, crisis communication, gaming, education, journalism, public policy, and beyond. Featuring contributions from leading scholars, each chapter delivers both rigorous theoretical grounding and forward-looking perspectives that reveal how inoculation continues to shape communication practice and research. Mapping what inoculation theory has achieved while exploring its enduring potential in confronting today's complex communication challenges, The Handbook of Inoculation: Integrates classical perspectives with cutting-edge research and applicationsExplores a wide range of real-world contexts, from misinformation and conspiracy theories to health and political messagingOffers practical strategies for designing effective inoculation-based communication interventionsIdentifies emerging questions and future directions for inoculation research and practice The Handbook of Inoculation: Theory and Practice is an essential reference for graduate students, scholars, and practitioners working in communication, psychology, sociology, political science, marketing, public health, and related disciplines. It is especially relevant for advanced courses in persuasion, social influence, communication theory, social psychology, and resistance to persuasion, and serves as a foundational resource for researchers and professionals seeking to apply inoculation strategies in diverse contexts.
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Publicado por JOHN WILEY NP (ORIGINAL)40, 2026
ISBN 10: 139419935X ISBN 13: 9781394199358
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Añadir al carritoCondición: New. Brand New ! Fast Delivery "International Edition " and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 4-6 Working days .and we do have flat rate for up to 2LB. Extra shipping charges will be requested This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
Idioma: Inglés
Publicado por John Wiley and Sons Inc, US, 2026
ISBN 10: 139419935X ISBN 13: 9781394199358
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Añadir al carritoHardback. Condición: New. Provides an in-depth account of inoculation theory across multiple disciplines and applied contexts worldwide Inoculation theory has become one of the most influential frameworks for understanding how people resist persuasion, misinformation, and undue influence. Despite its wide-ranging application in fields as diverse as political communication, health promotion, advertising, organizational management, law, and public relations, much of the available literature on inoculation remains scattered across journal articles and limited book chapters. The Handbook of Inoculation Theory and Practice addresses this critical gap by offering a single, authoritative resource that brings together the full scope of theory, research, and application. Spanning 35 chapters organized into three major sections, the Handbook provides unparalleled depth and breadth. The opening section traces the foundations of inoculation theory, its historical development, and evolving conceptual frameworks. The second section addresses issues of study design, measurement, and analytic strategies essential to advancing inoculation research. The volume concludes by highlighting applications across a wide spectrum of contexts, including politics, health, sports, crisis communication, gaming, education, journalism, public policy, and beyond. Featuring contributions from leading scholars, each chapter delivers both rigorous theoretical grounding and forward-looking perspectives that reveal how inoculation continues to shape communication practice and research. Mapping what inoculation theory has achieved while exploring its enduring potential in confronting today's complex communication challenges, The Handbook of Inoculation: Integrates classical perspectives with cutting-edge research and applicationsExplores a wide range of real-world contexts, from misinformation and conspiracy theories to health and political messagingOffers practical strategies for designing effective inoculation-based communication interventionsIdentifies emerging questions and future directions for inoculation research and practice The Handbook of Inoculation: Theory and Practice is an essential reference for graduate students, scholars, and practitioners working in communication, psychology, sociology, political science, marketing, public health, and related disciplines. It is especially relevant for advanced courses in persuasion, social influence, communication theory, social psychology, and resistance to persuasion, and serves as a foundational resource for researchers and professionals seeking to apply inoculation strategies in diverse contexts.
Idioma: Inglés
Publicado por John Wiley & Sons Jan 2026, 2026
ISBN 10: 139419935X ISBN 13: 9781394199358
Librería: AHA-BUCH GmbH, Einbeck, Alemania
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Añadir al carritoBuch. Condición: Neu. Neuware - Provides an in-depthaccount of inoculation theory across multiple disciplines and applied contexts worldwide.
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Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Añadir al carritoKartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Ivanov BobiBobi Ivanov is Assistant Professor in the School of Journalism nand Telecommunications at the University of Kentucky Michael nPfau is Professor and Chair in the Department of Communication nat the University of Oklahoma .
Librería: AHA-BUCH GmbH, Einbeck, Alemania
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Añadir al carritoTaschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This investigation tested the ability of different resistance strategies to protect the positive COO image attributed to products in the face of singe and multiple competitor attacks. The results illustrate the superiority of refutational over supportive and restoration messages in protectingthe positive COO image when facing single or multiple attacks. Also, the results indicate that refutational defenses, in which the message content (affective, cognitive or combined) is matched with the base of the attitude (affective or cognitive), provide best protection against combined competitor attacks (affective and cognitive). Combined refutational defenses work better than mismatching refutational defenses, but not as well as matching refutational defenses. However, when facing multiple attacks, matching and combined refutational defenses work equally well and better than mismatching refutational defenses.
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Añadir al carritoHRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.