Librería: Universitätsbuchhandlung Herta Hold GmbH, Berlin, Alemania
EUR 12,00
Cantidad disponible: 4 disponibles
Añadir al carritoV, 218 p. Hardcover. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch.
Idioma: Inglés
Publicado por Sage Publications Ltd, GB, 2017
ISBN 10: 1473975891 ISBN 13: 9781473975897
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 71,22
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including: Language and the role of the dominant culture Design and implementation Methodological issues Strategies for improving its relevance within international business. Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 70,40
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: New. In.
Idioma: Inglés
Publicado por Sage Publications|SAGE Publications Ltd, 2017
ISBN 10: 1473975891 ISBN 13: 9781473975897
Librería: moluna, Greven, Alemania
EUR 69,47
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: New. Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.Successf.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 121,80
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Añadir al carritoCondición: New.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 128,80
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 114,39
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Añadir al carritoCondición: New.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 127,83
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Añadir al carritoCondición: New. In.
Idioma: Inglés
Publicado por Sage Publications Ltd, GB, 2017
ISBN 10: 1473975891 ISBN 13: 9781473975897
Librería: Rarewaves.com UK, London, Reino Unido
EUR 66,46
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including: Language and the role of the dominant culture Design and implementation Methodological issues Strategies for improving its relevance within international business. Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 143,60
Cantidad disponible: 15 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 143,94
Cantidad disponible: 15 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 134,46
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Springer International Publishing, 2017
ISBN 10: 3319650904 ISBN 13: 9783319650906
Librería: moluna, Greven, Alemania
EUR 109,83
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Añadir al carritoGebunden. Condición: New.
Idioma: Inglés
Publicado por Springer International Publishing, 2018
ISBN 10: 3319879480 ISBN 13: 9783319879482
Librería: moluna, Greven, Alemania
EUR 109,83
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 152,19
Cantidad disponible: 15 disponibles
Añadir al carritoCondición: New.
EUR 163,68
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 178 pages. 9.50x6.75x0.25 inches. In Stock.
Librería: preigu, Osnabrück, Alemania
EUR 113,10
Cantidad disponible: 5 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. Cross Cultural Issues in Consumer Science and Consumer Psychology | Current Perspectives and Future Directions | Hester van Herk (u. a.) | Taschenbuch | vi | Englisch | 2018 | Springer | EAN 9783319879482 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 188,72
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Añadir al carritoCondición: New.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 181,86
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Añadir al carritoHardcover. Condición: Brand New. 218 pages. 9.25x6.25x0.50 inches. In Stock.
Idioma: Inglés
Publicado por Springer International Publishing, Springer International Publishing, 2018
ISBN 10: 3319879480 ISBN 13: 9783319879482
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 128,39
Cantidad disponible: 1 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.Among the topics covered: Culture as a driver of individual and national consumer behavior.Consumer culture-based attitudes toward buying foreign versus domestic products.Country-of-origin effects: consumer perceptions of international products.The roles of cultural influences in product branding.Cultural aspects of consumer-brand relationships.Consumer behavior in the emerging marketplace of subsistence countries.This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.
Idioma: Inglés
Publicado por Springer International Publishing, Springer International Publishing, 2017
ISBN 10: 3319650904 ISBN 13: 9783319650906
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 128,39
Cantidad disponible: 1 disponibles
Añadir al carritoBuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.Among the topics covered: Culture as a driver of individual and national consumer behavior.Consumer culture-based attitudes toward buying foreign versus domestic products.Country-of-origin effects: consumer perceptions of international products.The roles of cultural influences in product branding.Cultural aspects of consumer-brand relationships.Consumer behavior in the emerging marketplace of subsistence countries.This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 190,34
Cantidad disponible: 15 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 198,43
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Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 216,19
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. pp. 218.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 225,56
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 231,47
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Mispah books, Redhill, SURRE, Reino Unido
EUR 220,77
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
EUR 299,44
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Brand New. 178 pages. 10.00x7.00x0.50 inches. In Stock.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 74,64
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 178 pages. 9.50x6.75x0.25 inches. In Stock. This item is printed on demand.
Librería: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 102,25
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Añadir al carritoCondición: new. Questo è un articolo print on demand.