George gopen (80 resultados)

Paperback. Condición: Good. For as long as writing has been taught, the subject has always been approached from the perspective of polite society. The central questions were all writer-based: What can, must, ought the writer to do? What cannot, must not, ought not the writer to do? Mistakes were corrected; awkwardness was chastised; bloat was deflated. We were urged to avoid (the passive) and contain (the number of words in a sentence). But far less often were we told how to go about building a sentence; and almost never were we told why all this advice was supposed to work. The whole perspective was wrong: Instead of looking at the writer, we should have been looking at the far more important person where writing is concerned-the reader. George Gopen's radical new take on the language, his Reader Expectation Approach, explains how readers go about the act of reading. If we knew how readers make sense of a text, then we could tell the writers, who in turn could then structure their sentences to control most of the reader's interpretive process. The core of Gopen's new approach, and the reason it is a radical change, is a single discovery: Readers of English know where in the structure of a sentence or a paragraph to look for the arrival of certain kinds of crucial information. What's going on in a sentence? Whose story is it? How does it connect to the sentences that surround it? Which words should be read with the greatest emphasis, because they are the stars of that sentence's show? All of these questions are answered primarily by location: Readers know where in a sentence to look for what. If writers know about these locations, then writers can fill them with the appropriate information and become completely accessible to their readers. Gopen's longer books explain all this in detail; in this volume, he sets out the essences and high points of his discoveries in tweet-length, almost proverb-like distillations. Gopen's Reader Expectation Approach to the English Language is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AhaMessages. Increase your influence by picking up the Aha Amplifier to easily share George's quotes on Twitter, Facebook, LinkedIn, and Google+.…

Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condición: Good. For as long as writing has been taught, the subject has always been approached from the perspective of polite society. The central questions were all writer-based: What can, must, ought the writer to do? What cannot, must not, ought not the writer to do? Mistakes were corrected; awkwardness was chastised; bloat was deflated. We were urged to avoid (the passive) and contain (the number of words in a sentence). But far less often were we told how to go about building a sentence; and almost never were we told why all this advice was supposed to work. The whole perspective was wrong: Instead of looking at the writer, we should have been looking at the far more important person where writing is concerned-the reader. George Gopen's radical new take on the language, his Reader Expectation Approach, explains how readers go about the act of reading. If we knew how readers make sense of a text, then we could tell the writers, who in turn could then structure their sentences to control most of the reader's interpretive process. The core of Gopen's new approach, and the reason it is a radical change, is a single discovery: Readers of English know where in the structure of a sentence or a paragraph to look for the arrival of certain kinds of crucial information. What's going on in a sentence? Whose story is it? How does it connect to the sentences that surround it? Which words should be read with the greatest emphasis, because they are the stars of that sentence's show? All of these questions are answered primarily by location: Readers know where in a sentence to look for what. If writers know about these locations, then writers can fill them with the appropriate information and become completely accessible to their readers. Gopen's longer books explain all this in detail; in this volume, he sets out the essences and high points of his discoveries in tweet-length, almost proverb-like distillations. Gopen's Reader Expectation Approach to the English Language is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AhaMessages. Increase your influence by picking up the Aha Amplifier to easily share George's quotes on Twitter, Facebook, LinkedIn, and Google+.…

Paperback. Condición: Very Good.

Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Condición: As New. Unread book in perfect condition.

Paperback or Softback. Condición: New. Gopen's Reader Expectation Approach to the English Language: A New Tweetment. Book.

Paperback. Condición: New.

Condición: New.

Condición: New.

Paperback. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 3-4 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Paperback or Softback. Condición: New. The 'New' Science of Scientific Writing: Using Reader Expectations to Transform Scientific Communication. Book.

Paperback. Condición: New. A practical guide to scientific writing that applies George David Gopen's Reader Expectation Approach to help researchers communicate with greater clarity, precision, and reader impact.For more than three decades, George David Gopen's Reader Expectation Approach (REA) has transformed how scientists, researchers, and professionals write-not by prescribing rules, but by revealing how readers read. REA was first introduced in his highly acclaimed 1990 American Scientist article, "The Science of Scientific Writing," co-authored with Judith A. Swan, which has become the publication's second most viewed online article-approaching 148,000 views since 2017. The framework rests on a deceptively simple insight: Readers of English have unconscious expectations about where in a sentence they will find certain kinds of information. When writers fulfill those expectations, readers can easily interpret the meaning the writer intended. When writers violate reader expectations, even the most accurate science becomes difficult to follow, not because the ideas are complex, but because the prose is working against the reader's natural interpretive process.The New Science of Scientific Writing expands and deepens Gopen's foundational work, drawing on decades of his teaching across research universities, national laboratories, medical schools, law firms, and corporations worldwide. Where other writing guides offer style rules and structural templates, Gopen offers something more fundamental: A cognitive account of how meaning is made. REA was developed independently through observation and practice, and has been corroborated by findings in cognitive psychology, psycholinguistics, and discourse analysis. Its applications extend across every form of scientific communication-from peer-reviewed manuscripts and grant proposals to computer programming, research presentations, and science education. Scientists who learn REA do not merely write more clearly; they think more precisely, because the discipline of structuring prose for a reader's expectations forces a writer to confront exactly what they are communicating will be interpreted.This book arrives at a critical moment for global science communication. With millions of non-native English speakers required to publish in English-language journals, and with research funding increasingly contingent on the clarity of grant proposals, the need for a principled, reader-centered writing framework has never been greater. For scientists whose careers depend on being understood-and whose funding depends on making reviewers believe-this book offers what no style guide can: a principled account of how readers make meaning and a practical method for working with that process rather than against it.…

Paperback. Condición: New.

Paperback. Condición: New. A practical guide to scientific writing that applies George David Gopen's Reader Expectation Approach to help researchers communicate with greater clarity, precision, and reader impact.For more than three decades, George David Gopen's Reader Expectation Approach (REA) has transformed how scientists, researchers, and professionals write-not by prescribing rules, but by revealing how readers read. REA was first introduced in his highly acclaimed 1990 American Scientist article, "The Science of Scientific Writing," co-authored with Judith A. Swan, which has become the publication's second most viewed online article-approaching 148,000 views since 2017. The framework rests on a deceptively simple insight: Readers of English have unconscious expectations about where in a sentence they will find certain kinds of information. When writers fulfill those expectations, readers can easily interpret the meaning the writer intended. When writers violate reader expectations, even the most accurate science becomes difficult to follow, not because the ideas are complex, but because the prose is working against the reader's natural interpretive process.The New Science of Scientific Writing expands and deepens Gopen's foundational work, drawing on decades of his teaching across research universities, national laboratories, medical schools, law firms, and corporations worldwide. Where other writing guides offer style rules and structural templates, Gopen offers something more fundamental: A cognitive account of how meaning is made. REA was developed independently through observation and practice, and has been corroborated by findings in cognitive psychology, psycholinguistics, and discourse analysis. Its applications extend across every form of scientific communication-from peer-reviewed manuscripts and grant proposals to computer programming, research presentations, and science education. Scientists who learn REA do not merely write more clearly; they think more precisely, because the discipline of structuring prose for a reader's expectations forces a writer to confront exactly what they are communicating will be interpreted.This book arrives at a critical moment for global science communication. With millions of non-native English speakers required to publish in English-language journals, and with research funding increasingly contingent on the clarity of grant proposals, the need for a principled, reader-centered writing framework has never been greater. For scientists whose careers depend on being understood-and whose funding depends on making reviewers believe-this book offers what no style guide can: a principled account of how readers make meaning and a practical method for working with that process rather than against it.…

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: New. In English.

Paperback. Condición: Brand New. 130 pages. 8.40x5.40x0.10 inches. In Stock.

Paperback. Condición: Brand New. 100 pages. 5.50x0.51x8.50 inches. In Stock.

Condición: As New. Unread book in perfect condition.

Paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

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paperback. Condición: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

paperback. Condición: Good. Individually inspected: Average reading wear. Good condition, Intact book with light amount of love. Support small sellers.

Paperback. Condición: New.

Paperback. Condición: New. A practical guide to scientific writing that applies George David Gopen's Reader Expectation Approach to help researchers communicate with greater clarity, precision, and reader impact.For more than three decades, George David Gopen's Reader Expectation Approach (REA) has transformed how scientists, researchers, and professionals write-not by prescribing rules, but by revealing how readers read. REA was first introduced in his highly acclaimed 1990 American Scientist article, "The Science of Scientific Writing," co-authored with Judith A. Swan, which has become the publication's second most viewed online article-approaching 148,000 views since 2017. The framework rests on a deceptively simple insight: Readers of English have unconscious expectations about where in a sentence they will find certain kinds of information. When writers fulfill those expectations, readers can easily interpret the meaning the writer intended. When writers violate reader expectations, even the most accurate science becomes difficult to follow, not because the ideas are complex, but because the prose is working against the reader's natural interpretive process.The New Science of Scientific Writing expands and deepens Gopen's foundational work, drawing on decades of his teaching across research universities, national laboratories, medical schools, law firms, and corporations worldwide. Where other writing guides offer style rules and structural templates, Gopen offers something more fundamental: A cognitive account of how meaning is made. REA was developed independently through observation and practice, and has been corroborated by findings in cognitive psychology, psycholinguistics, and discourse analysis. Its applications extend across every form of scientific communication-from peer-reviewed manuscripts and grant proposals to computer programming, research presentations, and science education. Scientists who learn REA do not merely write more clearly; they think more precisely, because the discipline of structuring prose for a reader's expectations forces a writer to confront exactly what they are communicating will be interpreted.This book arrives at a critical moment for global science communication. With millions of non-native English speakers required to publish in English-language journals, and with research funding increasingly contingent on the clarity of grant proposals, the need for a principled, reader-centered writing framework has never been greater. For scientists whose careers depend on being understood-and whose funding depends on making reviewers believe-this book offers what no style guide can: a principled account of how readers make meaning and a practical method for working with that process rather than against it.…

Condición: New. Print on Demand.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PF. Condición: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

paperback. Condición: Very Good. Complete and clean. All pages present and readable, binding intact. Highlighting or writing is absent or limited to a handful of pages. No water damage. Cover and spine may show light shelf wear, edge bumping, or minor creasing. May have a remainder mark, stickers or sticker residue, or a previous owner's name. Access codes, CDs, DVDs, and other bundled supplements may not be included and should be assumed used or missing unless the listing explicitly states otherwise.…