Fetscherin marc (124 resultados)

Paperback. Condición: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condición: Very Good. Consumer-Brand Relationships: Theory and Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Condición: As New. Unread book in perfect condition.

Condición: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Paperback. Condición: Brand New. 196 pages. 8.25x6.00x0.47 inches. In Stock.

Condición: New.

Condición: New.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: New. In English.

Condición: New. In English.

Condición: New. The development of the Chinese MNC is a new feature of globalization, one that will undoubtedly change the world. Why Chinese firms internationalize, how they do so, and what the impact of their internationalization on developed markets will be are the foci of this book. Editor(s): Alon, Ilan; Chang, Julian; Fetscherin, Marc; Lattemann, Christoph; McIntyre, John R. Num Pages: 328 pages, biography. BIC Classification: KJK. Category: (P) Professional & Vocational. Dimension: 226 x 149 x 27. Weight in Grams: 520. . 2009. Hardback. . . . . …

Condición: As New. Unread book in perfect condition.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: New. 2011. Paperback. . . . . .

Condición: New. This book provides authoritative academic and professional insights into the strategies of Chinese Foreign Direct Investments in Europe, Asia, Africa and the Americas. Distinguished authors from across the world will make a contribution to the growing literature on OFDI (outward foreign direct investment) from China. Editor(s): Gugler, Philippe. Num Pages: 442 pages, biography. BIC Classification: 1FPC; KJK. Category: (P) Professional & Vocational. Dimension: 148 x 223 x 30. Weight in Grams: 664. . 2011. Hardback. . . . .…

Condición: As New. Unread book in perfect condition.

Condición: New.

Hardcover. Condición: Very Good. 1st Edition. Hardcover, xxvi + 424 pages, NOT ex-library. Gentle wear only. Book is clean and bright with unmarked text, free of inscriptions and stamps, firmly bound. Boards show short creases to corners. Issued without a dust jacket.

Condición: New.

Condición: New.

Condición: New. pp. 336.

Condición: New. pp. 419.

Condición: New. pp. 448.

Condición: New.

Condición: New.

Paperback. Condición: New.

Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.

Paperback. Condición: New. The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies.With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.…