Farrar gilbert p (34 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

softcover. B028516; 30 pp, pages yellowing, pencil notes through out book 5 x 7 Booklet, good contents, fair wraps, edge wear/tear, B127.

softcover. B028522; 77 pp, pages yellowing 5 x 7 Booklet, good contents, fair wraps, edge wear/tear, B127.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Brown illustrated paper cover. Condición: Good. First Edition. G : in Good condition without dust jacket. 190mm x 120mm (7" x 5"). 47pp.

Brown illustrated paper cover. Condición: Good. First Edition. G : in Good condition without dust jacket. 190mm x 120mm (7" x 5"). 78pp.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Condición: Fine. Profusely illustrated with type specimens.Black cloth with gilt spine titles. Clean and unmarked. Solid binding.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. First edition [SD, NAP; (1) ] Hardcover, original red cloth, 296 pp, illustrated with 110 examples, mainly full page and illustrated of actual contemporary ads plus a 31 page section of type faces. Very good+, no dustjacket. Corners lightly bumped, spine moderately faded, minor soil on cloth, with what appear to be pinhead sized drop marks. Internally, previous owner's inscptn, moderate foxing on endpapers, lightly age yellowed, whiff of tobacco, otherwise tight, clean, paper crisp and unmarked. Thorough guide for creating an effective print ad, still germane. Business; advertising; publicity; commercial art.…

Condición: Good. No Dust Jacket. B028513; 51 pp, pages yellowing 5 x 7 Booklet, good contents, fair wraps, edge wear/tear, B127.

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PF. Condición: New.

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Condición: Very Good. Hardcover. International Textbook Company - 1929 No dust jacket. Very nice cover - little visible wear. Clean unmarked text Tight binding. ** WE SHIP DAILY (Mon-Fri) ** Free Tracking Information.

Hardcover. Condición: Near Fine. This 1928 edition is so chock-full of beautiful color plates and advertising examples that it is a piece of art in and of itself. The International Textbook Company published instructional books for technical skills. This two-part catalog includes everything from typography to cover art to use of color and textiles and many other technical design elements. Many of the pages are printed on cardboard stock. The book itself is bound in a flexible leatherette cover.…

Hardcover. Condición: Very Good.

Hardcover. Condición: Good.

Hardcover. Condición: Very Good. iv,91,52. Pp.Black & white illustrations complimented by color designs; samples, etc. Slightly warped and stained, otherwise very good. leather boards with marbled endpapers, gilt title to spine.

Hardcover. Condición: Very Good. No Dustjacket. Later Edition. ISBN . B01KKL0QAC Hardback. No statement of later printing on copyright page. No dust jacket; bound in dark blue embossed boards. Slight wear to corners and edges; slight browning throughout; otherwise tight, sound and unmarked in Very Good condition. No Signature.…

large 12mo. limp leatherette, edges blue-stained, marbled endpapers. (iv), 30, 112 pages. Later edition. Minor wear to spine, else a near fine copy. Handbook of type elements, display and body type, copyfitting, etc., followed by about 65 typefaces in various sizes, along with borders, etc. Fundamental c1918, specimens c1929. limp leatherette, edges blue-stained, marbled endpapers. …

Hardcover. Condición: Good.

Paperback. Condición: New. Print on Demand. This book provides a framework for creating advertisements that will effectively reach and engage target audiences. It emphasizes the importance of understanding the various types of ads and how to select the most appropriate one for a given marketing campaign. The author delves into the nuances of each ad type, explaining its purpose, key elements, and best practices. Additionally, the book explores the significance of typography and visual elements in creating visually appealing and impactful advertisements. By studying the principles and strategies outlined in this volume, readers can gain a comprehensive understanding of the art and science of advertisement construction, enabling them to create effective and persuasive messaging that drives results. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…

Buch. Condición: Neu. Neuware - 'Catalogs, Booklets, and Folders' is a comprehensive guide to the principles of effective advertising design and production. Written by Gilbert P. Farrar, a renowned authority on typography and layout, this work provides a detailed overview of how to create compelling commercial literature. The book explores the technical and artistic aspects of crafting promotional materials, focusing on the strategic use of typefaces, paper quality, and visual structure to engage potential customers and drive sales. Farrar breaks down the complexities of commercial printing into manageable components, offering insights into the design of catalogs that sell, booklets that inform, and folders that capture immediate attention. The text delves into the critical relationship between copy and design, emphasizing that the physical form of an advertisement is just as vital as its message. Readers will find discussions on color theory, mailing requirements, and the psychological impact of various layout styles. As a significant contribution to the field of graphic arts, 'Catalogs, Booklets, and Folders' serves as both a historical record of early 20th-century marketing practices and a study of layout fundamentals. It is an invaluable resource for designers, marketers, and historians interested in the evolution of commercial art and advertising strategy.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.…

Buch. Condición: Neu. Neuware.

Condición: Hervorragend. Zustand: Hervorragend | Seiten: 304 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Lg quarto, brown/beige light card wrappers, brown lettering to spine & covers, printed inside covers, pgs 166-244, illus/plates with tissue guards- not counted presumed all present, VG (moderate creasing & chipping/tearing to spine & cover edges- minor loss, moderate tanning to covers, light tanning & foxing/soiling to page edges).…

Hardcover. Condición: Fair. No Jacket. 282 Pages; 15 Chapters; Pages Tight; Moderate Page Wear; Heavy Stock Paper; Page Edges Slightly Foxed; No Markings On Pages; End Pages Show Some Foxing And Smudges. String Binding; Faded Maroon Hard Covers With Lettering On Front Cover And Spine. Moderate Shelf Wear; Sections Along Front Right Area Show Discoloration Areas. Many Illustrations Of Current Advertisements. Chapter Headings Include: The Kinds Of Advertisements; Classification Of Type Faces; Putting The Advertisement Together; Making The Message Quick And Sure; Pictures And Engravings; Combining Pictures And Type Faces; Borders; The Field Of Hand Lettering; White Space And Margins; Striking Effects; Adding Life To Package Display, Conclusion, Etc. Rare Vintage Copy.…